Talking Marketing
by AMA BostonTalking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
Episodes
Episode 9: How to Get Started with Video Marketing
18m · PublishedIn this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. His marketing background and creativity gives him unique perspective and approach to his shoots where he had produced a music documentary that has aired on several public access channels across Massachusetts and his company won Online video awards with NEDMA.
Episode 8: Client Experience Marketing with Roanne Neuwirth
27m · PublishedCutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Roanne Neuwirth, VP of Marketing for Bates and a B2B Marketing and client experience expert, takes Talking Marketing through the ins and outs of client-focused marketing tactics.
Episode 7: Data Driven Marketing with Kathleen Ellmore
20m · PublishedEvery industry is changing a mile a minute – from high tech and martech to healthcare and financial services.
As marketers it’s our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable.
In this AMA Boston Talking Marketing podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Managing Director of Engagys on a range of topics, including:
- The role of data in healthcare marketing
- Using personal data responsibly to create tailored and personalized campaigns
- Trends and future of data driven marketing
- General Data Protection Regulation's (GDPR) impact on marketing
- And more...
Episode 6: Content Marketing and AI with Michael Brenner
19m · PublishedOn this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. He is also author of the bestselling book The Content Formula. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Today, Michael is the CEO of Marketing Insider Group. Michael welcome to the show.
Episode 5: Owning Your Brand Identity
22m · PublishedIn this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for in marketing resources.
Episode 4: Marketing and PR Work Better Together
24m · PublishedIn this episode of Talking Marketing, Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the intersection between marketing and PR. How has the collaboration between marketing and PR evolved leading up to 2019? How can the two work together on social media, branding, and crisis management? Here more in this episode.
Episode 3: How to Find Fulfillment in Your Marketing Career
22m · PublishedOn this episode of Talking Marketing, AMA Boston VP of Content Meghan McGrath chats with Scott Stolze about finding fulfillment in your marketing career. Scott is a career development coach based out of Noorwood MA. He is the founder of Create Your Great Career Coaching, helping people take ownership of their career and create fulfillment in the work they do.
Episode 2: Storytelling for Marketers
14m · PublishedIn this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.
Episode 1: Bullseye Marketing with Louis Gudema
29m · PublishedIn this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through proven techniques. He and AMA Boston President Bob Cargill sit down to talk about what marketing means in 2018.
Talking Marketing has 49 episodes in total of non- explicit content. Total playtime is 24:54:14. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on May 24th, 2024 05:40.