Talking Marketing

In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and amplify the passions of their best customers. He also talks about “fandom” being a genuine human connection with like-minded people. David talks about why fandom is so powerful and how it can revolutionize a business.

As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack the code and work with his clients to get their websites on the first page of Google. Charley also discusses SEO best practices and some trends marketers should be aware of as we head into 2020.

In this episode of Talking Marketing, we sit down with Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. He also shares his thoughts on how marketing will evolve in the age of A.I. and how this will impact marketers.

In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today’s digital age and how connecting with your audience on a personal level is critical, yet is overlooked by so many. Chris also shares with us his favorite social media channel and why he feels it’s still the best social media platform marketers can be using today.

Companies today are chasing SEO not only because it will improve their website’s visibility and searchability, but they’re seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire & Spark, a digital marketing agency that helps ecommerce sites compete against established competitors for search traffic. Dale shares his insights on how to increase organic traffic and reach your target market through developing an SEO strategy.

As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us her thoughts on the importance of strategy and aligning your team around one vision. We also dive into one of the biggest challenges B2B marketers face: understanding your customer. Carol discusses the importance of understanding your customers functional and emotional needs as well as what B2B marketers can be doing to further understand their customer and how to market to them. 

With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a nationally recognized wardrobe, dress code, and corporate image consultant, speaker, and author. Mary Lou shares with us her marketing strategy as an entrepreneur, what your wardrobe and style says about your brand as a marketer, and some good rules thumb as professionals are navigating through the changes of corporate dress code simplifying to a more casual dress. 

In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be using intent data to better understand their customers. 

In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to know about these privacy regulations and how you can still be using consumer data today as a competitive advantage. 

In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business's success, and why all marketers should be using data driven marketing today.