The Marketing Rapport

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of Lettuce Entertain You. Jennifer shares insights into the company's marketing strategies, focusing on their loyalty program and customer engagement.

Jennifer highlights the company's journey in developing a custom app to engage younger customers. The app, a significant investment, successfully lowered the average age of their customer base and tripled enrollment rates. Jennifer also discusses the challenges and rewards of managing data across multiple brands, emphasizing the importance of personalization.

The conversation wraps up with Jennifer sharing her experiences with digital transformation, the importance of feedback, and the upcoming launch of their new app feature. She underscores the value of direct customer interaction and the role it plays in improving their services.

Tune in for a deep dive into the world of marketing from a seasoned professional's perspective.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Anat Baron, CEO of Stashwall. Anat, a futurist with a diverse background, shares her insights on the future of consumer trends and the role of AI in shaping it. She emphasizes the importance of authenticity and transparency in the era of savvy consumers. 

Anat also discusses her upcoming keynote speech at the VIA Consumer Insights & Experience Summit. While she hasn't finalized her speech, she hints at discussing major trends, the role of AI, and the importance of customer experience and personalization. She aims to address the changing consumer landscape and the critical decisions around data usage. 

The conversation wraps up with Anat's vision of a future where consumers sit at the center, with technology serving to enhance their lives. She believes that successful companies will be those that build direct relationships with their customers. Tune in for a deep dive into the future of consumer behavior and the evolving role of AI. 

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies. 

Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building capabilities for omnichannel customer interactions. He also discusses the need for insurers to get smarter about assessing risk at the point of first interaction, using data to understand customers better. 

The conversation also covers the future of the insurance industry. Jeff envisions a future where insurers are empowered with a uniform set of metrics across all channels, enabling them to serve their customers better. He also shares his thoughts on how data and technology can be used to target customers effectively, making the conversation a must-listen for anyone interested in the intersection of marketing and insurance. 

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies. 

Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building capabilities for omnichannel customer interactions. He also discusses the need for insurers to get smarter about assessing risk at the point of first interaction, using data to understand customers better. 

The conversation also covers the future of the insurance industry. Jeff envisions a future where insurers are empowered with a uniform set of metrics across all channels, enabling them to serve their customers better. He also shares his thoughts on how data and technology can be used to target customers effectively, making the conversation a must-listen for anyone interested in the intersection of marketing and insurance. 

In this episode of The Marketing Rapport, host Tim Finnegan sits down with Thom Gruhler, CEO and founder of Fjuri, to discuss the intersection of data and marketing. Gruhler, a former global CMO at Microsoft, shares his journey from leading one of the top marketing media agencies to launching his own company. 

Gruhler's Fjuri helps clients tap into big data in a more powerful way. The conversation delves into the challenges companies face in accelerating revenue growth, particularly in harnessing their data. Gruhler emphasizes the importance of data governance, cleanup, and augmentation, and how these processes can unlock the potential of AI tools and features. 

The episode also explores Gruhler's advice for young professionals and entrepreneurs. He stresses the importance of staying curious, embracing discomfort, and continuously learning. He also highlights the need for entrepreneurs to love the infrastructure part of their business, including people management, as it forms a significant part of their journey.

In this episode of The Marketing Rapport, host Tim Finnegan sits down with Thom Gruhler, CEO and founder of Fjuri, to discuss the intersection of data and marketing. Gruhler, a former global CMO at Microsoft, shares his journey from leading one of the top marketing media agencies to launching his own company. 

Gruhler's Fjuri helps clients tap into big data in a more powerful way. The conversation delves into the challenges companies face in accelerating revenue growth, particularly in harnessing their data. Gruhler emphasizes the importance of data governance, cleanup, and augmentation, and how these processes can unlock the potential of AI tools and features. 

The episode also explores Gruhler's advice for young professionals and entrepreneurs. He stresses the importance of staying curious, embracing discomfort, and continuously learning. He also highlights the need for entrepreneurs to love the infrastructure part of their business, including people management, as it forms a significant part of their journey.

In this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development. 

Kelly delves into how improv can be used as a tool to navigate through high-pressure situations and adapt to unforeseen challenges. Drawing on real-life stories and experiences, he highlights how the principles of "yes, and" can foster a collaborative and supportive environment, allowing individuals to grow and thrive in their professional lives. 

As a parent and a seasoned professional, Kelly provides a unique perspective on the difficulties faced by the younger generation entering the workforce today. His empathy, combined with his expertise in improvisation, offers valuable insights for aspiring and established leaders looking to effectively navigate and excel in the complex landscape of today's workplace.

In this episode of The Marketing Rapport, host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, and Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development. 

Kelly delves into how improv can be used as a tool to navigate through high-pressure situations and adapt to unforeseen challenges. Drawing on real-life stories and experiences, he highlights how the principles of "yes, and" can foster a collaborative and supportive environment, allowing individuals to grow and thrive in their professional lives. 

As a parent and a seasoned professional, Kelly provides a unique perspective on the difficulties faced by the younger generation entering the workforce today. His empathy, combined with his expertise in improvisation, offers valuable insights for aspiring and established leaders looking to effectively navigate and excel in the complex landscape of today's workplace.

What's the future of broadcast TV? Can it compete with online options?

In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.

What's the future of broadcast TV? Can it compete with online options?

In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.