The Marketing Rapport

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.

But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.

In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significantly. As a result, AdTech companies and marketing organizations need to adapt.

But how do you successfully service customers as a retargeting company? How do you engage with customers to convince them to buy your product or service? Maybe it's best to become a commercial media platform.

In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.

But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.

In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk about the power of programmatic advertising, how MiQ helps their clients stand out in a saturated market, and the biggest changes in AdTech over the years.

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience.

But, at the end of the day, we need to understand that consumers come first, which is why we should be driven to do what's best for them.

In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Katherine Strieder, the Global Chief Product Officer at MiQ, a programmatic media partner for marketers and agencies. They talk about the power of programmatic advertising, how MiQ helps their clients stand out in a saturated market, and the biggest changes in AdTech over the years.

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.

But what will the future of CTV advertising look like?

In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in this transformation, and the main predictions for the future of CTV.

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.

But what will the future of CTV advertising look like?

In this episode of Infutor’s Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in this transformation, and the main predictions for the future of CTV.

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.

But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.

In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data, why data is at the heart of every organization, and the latest trends in data science. 

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends.

But without data, every strategy is just a shot in the dark; as our guest today puts it, your data is the key to your company's success.

In this episode of the Identity Revolution podcast, Infutor host Fred Pfeiffer welcomes Viva Chu, the Co-Founder and CEO of Good Boy Studios. They chat about the importance of first-party data, why data is at the heart of every organization, and the latest trends in data science. 

Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.

But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?

In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.

Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends.

But how can brands leverage retail media advertising to tap into user data and optimize their campaigns?

In this episode of the Identity Revolution podcast, Infutor’s host Cory Davis welcomes Allysun Lundy, the VP of Retail Media Strategy at Publicis Commerce. They talk about the future of retail media, how to spend effectively on ads, and what makes retail media ads so impactful.