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SEO with Mrs Ghost
by Alina GhostSearch Engine Optimisation for bloggers and small site owners. Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves. SEO tips and tricks will be discussed with bloggers and industry experts.
Copyright: Copyrighted by Alina Ghost
Episodes
Ep60 Big Brands vs SMEs
40m · PublishedWhat's the difference between optimising for a big brand than it is for a smaller site?
Join myself and Juliette, ex-eBay and gambling industry, as we discuss SEO for different sizes of websites. From technical considerations to focuses dependant on the brand size, we cover plenty that will give you food for thought no matter what type of site you have.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep59 Career Progression Advice
42m · PublishedAlthough a career move is the last thing on your mind right now because of the Coronavirus update, it shouldn’t be. NOW is the time to act and take steps to building your case for why you’re the best candidate for your dream SEO job.
I’m joined by Head of SEO at AutoTrader, Adam Whittles, (also former SEO at Apple) who has great tips and advice on what you can be doing to get a mid to senior SEO job role. From tips to make you stand out to the qualities you need to build up to lead the strategy in any given business, Adam’s experiences will be sure to help you get the job you deserve.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep58 SEO for Startups
46m · PublishedI'm joined by pro SEO and content creator Carolyn Lyden who has herself started a business. Find out what the fundamentals of a website are and how to get the best chance of showing up on Google for your services or products.
We cover all things content, technical and even most common mistakes that startups make. Listen to grow your audience online today.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep57 Schema Markup and Position 0
37m · PublishedRichard Keenan-Heard, Head of SEO at Trainline, knows more than a thing or two about structured data and getting into that ‘position 0’ and featured snippets. In this episode we chat about how to implement it, what tools to use and how to troubleshoot it.
Great examples by him and his team and get lots of extra resources and people to follow if you’d like to start using it for yourself. Stats show that it’s currently an untapped tactic so why not make the BEST use of structured data to gain more traffic?
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep56 Video SEO Optimisation
58m · PublishedIn this episode, I’m joined by Aleyda Solis, the international **superstar** SEO consultant to talk about her research and experimentations with video optimisation for her channel called Crawling Mondays.
From tools to help you create better (searched for!) video content to what factors actually affect your visibility, both on YouTube and on Google’s results pages. Join us to get ahead of the growing video market.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep55 Pure Link Building for Beginners
32m · PublishedA great episode on link building from the coolest guy in SEO, Kris Reid. From content creation and relevancy to guest posting when you’re just starting out, this episode is a great one if you’re looking to build contextual, relevant and authoritative links to your site.
We go through what, if any, links are still worthy and actually move your rankings so make sure to listen in if you’re interested!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep54 Google for Jobs
38m · PublishedGoogle for Jobs is the topic for this episode. Learn all about what you need to do to start appearing on Google’s top page and featured ‘listings’. Top tips alongside stats show that there’s loads of potential if you’re in the recruiting industry. Marco Bonomo joins me, someone who had first-hand experience as a recruiter too, which helps!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep53 SEO in 2020
49m · PublishedStarting with what changes we have already seen recently in SEO, we quickly jump into discussing upcoming changes and what to expect in 2020. Listen to the episode if you’re interested in knowing where to focus your time on and why certain elements are becoming more prominent. From local SEO and Google My Business, to structured data and machine learning. This episode is a meaty one and is definitely worth a listen!
Massive thanks to Ric Rodriguez from Yext for joining me on the show.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep52 Fear of Failure
42m · PublishedWe’re not here to glamorise failure but want everyone to be less scared of it.
Like birds, you sometimes need that push off a cliff and you’ll learn how to fly. Failure is only failure if you don't learn anything from it so in this episode Arianne and I chat about what you can do to build your confidence and understanding what triggers your negative thoughts.
“It’s OK to need help and to fail. We need the confidence to talk about it and admit we’re not perfect.” - Arianne Donoghue
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep51 Build a Brand
37m · PublishedWith brand becoming more of a ‘ranking factor’ I delve into BRAND alongside educator Aiden Carroll. We discuss what questions you should be asking to find your brand core values again as well as why you should even bother. It’s hard to measure the success of a brand awareness campaign so we discuss some options during the podcast too. Join us if you’d like to maintain a customer base and create more meaningful interactions with your consumer.
It can’t just be social media mentions or clicks to your site; it’s about what the user finds meaningful. - Aiden
Show notes & SUBSCRIBE to newsletter.
Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
SEO with Mrs Ghost has 71 episodes in total of non- explicit content. Total playtime is 43:14:25. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on January 29th, 2023 13:07.