SEO with Mrs Ghost

Arnout Hellemans says "There is no one way to do it but think about the data that you can have and leverage it to make a positive impact." 

In this episode we talk about mainly leverage PPC data for SEO purposes and what tests you can do to improve your CTR and make actions based on 'real' information. Arnout also teaches me about link building using display advertising and Dynamic search Ads tips for search. I've definitely learnt a few things during the episode and we hope you do too. 

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Filter pages on ecommerce sites specifically can cause a lot of issues if not handled correctly. The technical side of how filters/facets are created and showcased to search engines can make or break your crawl budget, content and more. 

Sean Butcher, Head of SEO at Blue Array, shares plenty of examples of two ends of the scale (both bad) and hope you can overcome these yourself or grasp the opportunity where it arises. Trust me, if you have a site and you sell products on it then this episode is worth a listen. 

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If you're interested in what ecommerce looks like in 2019, especially when it comes to good SEO, then this episode is for you. 

I catch up with ex-SEO manager of Made to chat about the interiors industry site and his partner in new venture - This is Novos, a digital marketing consultancy. We cover what is a headless CMS and why it's growing, top tips for 2019 as well as JavaScript and SEO. 

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This episode is all about future-proofing your brand or client for the voice search 'epidemic'. 

Find out ways to identify and track voice queries, how voice search is affecting the in-store experience as well as Bing optimisation techniques to ensure you're top of the search results (which helps voice search too by the way.)

Join me and John Brasington from Pi Datametrics who tests voice devices and undertakes experiments that reveal VERY interesting stuff. Listen now or read show notes via the link. 

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Tweet me: @MrsAlinaGhost

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Can you guarantee SEO results?

There's a lot of chatter on Twitter about SEO return on investment and offering a forecast that's definitely never going to change 6 months (even 6 weeks) down the line... in an industry that's highly volatile is it foolish to guarantee results?

My guest speaker, Rory Truesdale, and I talk about this and also algorithm update changes and how you should be reacting (or not) when your site is affected.  

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In April 2018 I spoke at Search London but two months prior I attended it, and only because of an invite from the sponsor. Why? Networking. Founder of the event SEO Jo Blogs and I chat about events in 2018 (that are not just in London) networking and working from home. Join the conversation, listen in today. 

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Here's a content expert, Dan Shure, sharing examples, tips and bloody good suggestions for an awesome content strategy. We chat about content in 2019 after EAT (expertise, authority, trust) or rather the August algorithm update. We also cover what to do with old content and how to prepare for the voice market with accessibility (and how!)... and much more. Listen and read the show notes for more.

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Listen in to how MVF Global editorial team create content for online with SEO in mind. Lucy, Deputy Editor, shares her processes, tools and planning tips to ensure the reader intent is always fulfilled and hence rankings are high.

The episode covers a lot of great content examples to help you do the same for your client, company or personal site.

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Tweet me: @MrsAlinaGhost

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Tech SEO isn't something you do once and forget about it. It's constantly in need of you to create signposts for Google so that it's easier for their bots to go onto your site and understand the pages you deem important.

The biggest downfall is when a company knows the basics but forgets to do them! 

We cover the fundamentals of crawling and indexing and more whilst chatting about tools, common issues, recent updates and even funny tweets. Join our conversation today.

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Simon Cox, a website developer for 25 years enjoys technical SEO. He also spotted an error in Google's search results, which is when sites block UK visitors because of GDPR. We talk about this and more, discussing our bugbears with Google. 

The episode covers technical areas so it's ideal for SEO consultants and website developers. 

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Email me: [email protected]

Tweet me: @MrsAlinaGhost

If you like the show please rate, write a review and tell your friends and colleagues!