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SEO with Mrs Ghost
by Alina GhostSearch Engine Optimisation for bloggers and small site owners. Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves. SEO tips and tricks will be discussed with bloggers and industry experts.
Copyright: Copyrighted by Alina Ghost
Episodes
Ep50 Resources; Stay up to Date with your Digital Marketing Knowledge
38m · PublishedStay up to date with your digital marketing knowledge with awesome resources and tips that we share on the show.
David Bain, author and podcaster, joins me to help you learn more about other digital marketing channels or areas in SEO. We speak about a variety of ways to consume information, from audio (sharing favourite podcasts) to blogs and even suggest who to follow on Twitter.
Engage your brain, get motivated and kick ass in your career!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep49 Career Coaching
34m · PublishedI’ve brought in a career coach onto the show to help you grow in, or change, professions, and to understand the challenges most common in digital marketing. Anais Poulain is a career and profession coach sharing her top tips and questions. It’s about exploring what you want to achieve and how to get there.
Most importantly, I hope that from this episode you’ll be able to realise what isn’t working for you right now or to get motivated again in your job. Interestingly, we even cover my current situation where I’m soon to go on maternity leave, so if it’s relevant to you too, tune in!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep48 Collaborating with Technical Teams for SEO
33m · PublishedI’m joined by Zoopla’s own Technical SEO, Areej AbuAli. She has also founded Women in Tech SEO meetups and conference (2020) so it’s great to get her experience on the show. We chat about working better with website development / technical teams, especially if you’re client side. There’s lots of valuable information for agencies too because that’s where Areej started her SEO career.
Listen to the episode if you’re interested in building up a business case to get your technical changes through. It’s about what to include and what not to as well as forecasting.
“Web development teams have no opportunity to read a long audit, so a google sheet (one-pager) with recommendations works better.” - Areej AbuAli
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep47 CRO & Ecommerce
37m · PublishedAn episode on eCommerce faux pas and CRO tips. From expert suggestions on eCommerce common problems and how to overcome them to conversion rate optimisation for small budgets.
“Fix things that directly get in between the purchase and the customers.” - Luke Carthy
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep46 Natural Language Understanding (BERT)
35m · PublishedGoogle posted last week that understand searches better by using a new Natural Language Understanding AI called BERT (Bidirectional Encoder Representations from Transformers.) Expert SEO and lecturer Dawn Anderson joins me on the show to discuss what this is and how you can frame your content to appear better in the SERPs.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep45 International Optimisation
42m · PublishedIf you’re breaking out into new international markets then there’s a method of how to go about it via SEO. Guest speaker, Cat Goulbourne specialises in creating new pages, products and content even though she doesn’t speak the language. She takes me through her two-step approach and shares the tools that she uses. Go international with your business without speaking 20 languages!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
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Ep44 Digital PR for Link Building
31m · PublishedTrainer of Digital PR course at Brighton SEO for 6 years, Laura Crimmons join the show. From tracking performance, to 101 link building tips like creating the right content, knowing your audience and personalisation tips, we chat through what YOU can be doing to have the best chance of good quality link building.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep42 Brighton SEO
23m · PublishedIt’s finally time I gave back to the conference in which I’ve learnt so much and where I met so many amazing people in SEO. This episodes chats about what the conference can give you and who you should go and see. Let me know if you end up going!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep43 Mental Health in Digital Marketing
35m · PublishedI personally selected Amy's topic for you to listen to. She's speaking at Brighton SEO about mental health in the digital marketing industry, from her personal experiences (depression & car crash) to some really alarming facts about mental health and women in tech. It's a completely different to usual so I hope you enjoy the episode, find it valuable and are as grateful as I am to Amy for coming on the show!
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep41 Google Tag Manager
25m · PublishedFancy learning about Google Tag Manager? Gerry White, who has 20 years of digital marketing knowledge, from Analytics to SEO, shares his tips and examples of how to use GTM for your projects.
Learn how to inject JavaScript that’ll help with schema & rich snippets as well as how to segment your customers further so that you can start personalising your site. Listen in today.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
SEO with Mrs Ghost has 71 episodes in total of non- explicit content. Total playtime is 43:14:25. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on January 29th, 2023 13:07.