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SEO with Mrs Ghost
by Alina GhostSearch Engine Optimisation for bloggers and small site owners. Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves. SEO tips and tricks will be discussed with bloggers and industry experts.
Copyright: Copyrighted by Alina Ghost
Episodes
Ep40 Value of Links
35m · PublishedI speak more than usual in this episode as Ross sparks a discussion around the value of links. Defining it has always been tricky but Ross thinks he’s figured it out with a couple of new tools on the horizon.
Also, how has digital PR changed? Well, “Outreach is outreach” he says, “no matter who you’re pitching too.” So the industry figured out we should aim for the top players; the journalists rather than bloggers.
Want to find out how his agency creates content for link gain and then values those links? Listen to the episode.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep39 Two Tiered Ranking Factors
36m · PublishedTom Capper, team lead at Distilled, tested and validated a theory that page 1 ranking factors are different to your traditional SEO strategies. Looking at 'head terms' - keywords with high search volume - Tom tests his theory and finds some astounding results!
“You expect to see a descending order of domain authority or see some order that makes sense” says Tom “I wasn’t seeing this, especially for..."
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Tweet me: @MrsAlinaGhost
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Ep38 Full Funnel Approach
37m · PublishedIn this episode we talk about why it is important for a brand to have a full funnel approach.
How do you approach digital marketing? David Schulhof, CEO at Red Hot Penny, raises the different challenges of different ends of the spectrum and shares experience of brands that have a predetermined view of how to be more efficient or drive growth. We share some GREAT examples.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep37 Ranking Factors Explained
40m · PublishedFancy getting the in's and out's of Goolgle's algorithm? This episode covers ranking factors in a simplified version, helping you understand the things that matter. Jason Barnard, host of the SEOisAEO series, joins me to discuss the top ranking factors:
- Topicality
- Quality
- Speed
- Entity
- RankBrain
- Freshness
We also discuss how it's the same and different to the parallel ranking algorithm for instant answers. Make your featured snippets awesome by understanding the basic values of the different factors and weightings.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep36 SEO for Mobile First World
29m · PublishedFancy a refreshing take on SEO? Have a listen to guest speaker, Alex Royle, Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He optimises websites from a publisher's perspective and there's a lot that you can learn!
Read the show notes for tools, more articles/episodes with further info and full transcript of the audio.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep35 Site Navigation for Beginners
29m · PublishedDo you know that changing your site navigation affects your internal linking and so, if done well, can improve your SEO?
I invited Linda Hogenes to talk about the site navigation and internal linking and so there are plenty of testing ideas you can try out for yourself and start understanding the technical side of your website.
Really insightful resources and articles you can read suggested via this episode too.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep34 Google Penalties, The What, How and Why
38m · PublishedIf you're reading this then you're more than likely have had a Google Penalty. If not then you're a curious little kitten, I like you.
You're in the right place though because this episode is kick-ass for anyone who wants to get back onto the SERPs. Kaspar, ex-Googler and consultant at Search Brothers shares his experiences, tips and what you can go and do now to help your situation. Good luck.
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Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
Ep33 Generalists
31m · PublishedWe cover the role of generalists in this episode. What do they actually do and why do businesses need them? From strategy to business goals, a generalist can add plenty of skills to a growing business, but what does the SEO industry think?
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Tweet me: @MrsAlinaGhost
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Ep32 Tasty Digital PR
40m · PublishedThe link building landscape has changed dramatically in the past few years. It's all about give and take. You can get natural coverage by giving valuable additions to a conversation - specifically when we're talking about those big press links!
Rob Hilborn from Hotel Chocolat joins me to chat about Digital PR and we offer up 5 top tips that you can go away and use right now. What are you waiting for? Go and listen now :)
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
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Ep31 Technical SEO in 2019
49m · PublishedIf you're interested in technical SEO then this episode is for you. Fili Wiese has a down-to-earth way to explain things about how a website functions that even I can understand. He's an ex-Googler and a consultant at Search Brothers so he is a pro at what he does.
There's a lot of website development talk to be prepared to listen about JavaScript, Site Speed, Log file analysis and even Intelligent Architecture/navigation of a site. It's a meaty episode so be sure to catch it.
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Email me: [email protected]
Tweet me: @MrsAlinaGhost
If you like the show please rate, write a review and tell your friends and colleagues!
SEO with Mrs Ghost has 71 episodes in total of non- explicit content. Total playtime is 43:14:25. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on January 29th, 2023 13:07.