SEO with Mrs Ghost

Chris Green from StrategiQ and I discuss their new hourly ranking tool and how it's able to identify traffic drops due to ranking fluctuations. 

It's clear that some industries are affected more than others, such as news and finance. However, from experimenting with the tool it has already been found that page 1 remains somewhat stable whilst page 2+ sees high volatility.

Google is constantly testing so how far can we trust these if we take into account personalisation and new search results features. We talk about the intent of the searcher and how rankings are affected by the time of day, let alone the previous browsing history of the searcher.   

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Slow as a snail and low rankings? It's simply site speed.

This episode offers a handful of suggestions that will help make your website faster, from using an easy plugin to getting more technical with your code. There's things that you can be doing right now so have a listen and start making those crucial pages.

Google is using site speed as a ranking factor so you better be listening carefully.

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Kevin's theory is that we may not even need websites in 10-15 years time. What does this mean for search? We discuss virtual reality, apps, voice search, featured snippets, AI and more.

Kevin Gibbons from BlueGlass agency joins me in this episode to discuss how SEO is no longer about optimising websites for desktop use but about promoting products and services via search, no matter what medium it's done on. 

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Future-proof your brand or client by knowing more about what to expect from Google.

Gabriella Galluccio, SEO & Content manager at Robert Dyas, and I talk about how artificial intelligence is changing the Search industry. What does machine learning mean for SEOs and how does personalisation affect site visibility. 

Topics include:

• Voice Search
• Machine learning (RankBrain)
• Personalisation (Netflix)
• Pitching to robots (Reuters)

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Image optimisation is a simple tactic that improves your site authority, site speed and therefore visibility online. By optimising imagery before you upload it onto your site you will be able to create files that are easy to show to those visiting your site, making your content easy to see to readers and quicker to understand, which is really important for search engine bots as well. 

Doing this increases traffic to your pages so listen to how you should do this with a simple step by step process with your podcast host, Alina Ghost.

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This episode is all about content cannibalisation. Jon Earnshaw joins me in the conversation around creating content so that there is no internal conflict within your site so that you're visible in the search results. There are key takeaways for not creating content in isolation with a three step process that's easy to implement - just by simply keeping them in mind and organising your current content. 

Jon and I then discuss RankBrain and voice search to help you create content for the future. Listen in to discover more. 

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Learn the very basics of meta data. Optimise the titles and meta descriptions primarily to increase your page click through rate. The more traffic you have, the more likely you're to rank in a good position on Google. 

Anthony Kelly from Penguins Events joins me on this chat about what works and what doesn't to help you try things out for yourself to gain more organic traffic via SEO.   

I share new updates to the meta data and mention other tags that I'll be covering at later episodes in more detail.  

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In this episode we're discussing the types of links, what these mean if you're a blogger or a brand and where social media fits into all of this as well. I am joined by Jen Thorne, blogger at A Beauty Junkie in London and social media consultant.

If you're blogger collaborating with brands, or vice versa, then this episode is for you. This episode is about nofollow links; what these are and when you should use them. They look exactly the same as 'normal' hyperlinks so why do we have them? Listen to the episode to find out. 

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Louise and I speak about keyword research. Why is it important to you and what tools you can use and methods, in order to create great content for your readers and customers. Free tools and paid tools are both discussed and areas to focus on due to Google algorithm updates.

Keyword research is super important so that you find your customers when they're looking for and around your topic. Join us and download the episode to listen!

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Find out more about me, Alina Ghost, host of SEO with Mrs Ghost. I worked for brands such as Tesco, Debenhams and Carpetright. Currently I work for a luxury interiors brand called Amara and lead the SEO team. 

I go through the very basics of search engine optimisation, what it is and why it's important if you're a blogger or site owner. I provide you with key tasks to take away immediately; from great SEO plugins to tips around domains and meta data which is key to your visibility online. With over 200 ranking factors, I'm here to help you make a start and get ahead of competitors.

***UPDATE: Trust me, the audio gets better so keep listening to the podcast ;) I also have awesome guests join me! 

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