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Strategize Your Business Online with Dee Boswell-Buck

by Dee Boswell-Buck

Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!

Copyright: © 2023 Strategize Your Business Online with Dee Boswell-Buck

Episodes

Secret To Social Media Business Success

14m · Published 15 Jun 04:00

“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”

- Dee Boswell-Buck

As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!

Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.

Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online! 

Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 5 secrets to success when it comes to being on social media for your business  
  • How to choose the right social media platform for your business 
  • How to create a credible and trustworthy visual first impression for your audience 

  

Highlights:‌ ‌

00:01  Intro

03:15  Choosing the best platform

04:54  Selecting the right photos

06:44  Keeping your branding consistent

08:43  Mastering your tone

10:17  Growing your network

11:28  Staying in touch

11:50  Recap

 ‌  

Links:‌ ‌

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck

Secret To Social Media Business Success

14m · Published 15 Jun 04:00

“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”

- Dee Boswell-Buck


As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!


Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.


Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online! 


Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 5 secrets to success when it comes to being on social media for your business  
  • How to choose the right social media platform for your business 
  • How to create a credible and trustworthy visual first impression for your audience 

  

Highlights:‌ ‌

00:01  Intro

03:15  Choosing the best platform

04:54  Selecting the right photos

06:44  Keeping your branding consistent

08:43  Mastering your tone

10:17  Growing your network

11:28  Staying in touch

11:50  Recap

 ‌  

Links:‌ ‌

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck

How To Brainstorm For Social Media Content

12m · Published 08 Jun 04:00

“A blank content calendar inspires panic!”

- Dee Boswell-Buck

You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.

We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?

In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience. 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The 7 questions you should ask yourself as a first step to brainstorming your content
  • How to build your content strategy around your specific goals 
  • How to effectively create an organized pool of resonant content ideas 

  

Highlights:‌ ‌

00:01  Intro

01:59  What to ask yourself about your business

02:55  Brainstorming content

03:43  Promoting, benefits & personas

05:06  Solution, mission & care

06:02  Choosing your channel

06:34  Brainstorming & stories

07:23  Announcements & recycling content

08:11  Predictions, tips & inspiration

08:55  Jokes, memes & networking 

09:21  Industry topics & holidays

09:46  Best practices

10:33  Recap

 ‌  

Links:‌ ‌

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck 

How To Brainstorm For Social Media Content

12m · Published 08 Jun 04:00

“A blank content calendar inspires panic!”

- Dee Boswell-Buck


You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.


We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?


In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience. 


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The 7 questions you should ask yourself as a first step to brainstorming your content
  • How to build your content strategy around your specific goals 
  • How to effectively create an organized pool of resonant content ideas 

  

Highlights:‌ ‌

00:01  Intro

01:59  What to ask yourself about your business

02:55  Brainstorming content

03:43  Promoting, benefits & personas

05:06  Solution, mission & care

06:02  Choosing your channel

06:34  Brainstorming & stories

07:23  Announcements & recycling content

08:11  Predictions, tips & inspiration

08:55  Jokes, memes & networking 

09:21  Industry topics & holidays

09:46  Best practices

10:33  Recap

 ‌  

Links:‌ ‌

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck 

How To Search For Content Ideas For Your Social Media

13m · Published 01 Jun 04:00

“Your business needs to be on social media.”

- Dee Boswell-Buck

What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?

The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.

Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.

So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How I transform my audience’s 5 biggest challenges into social media content 
  • How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodes
  • How to use hashtags effectively on social media platforms in order to boost your traffic

Highlights:‌ ‌

00:01  Intro

01:31  Be aware of questions

02:42  “How do I use hashtags correctly?”

04:43  “Should my business use LinkedIn?”

06:17  “How often should I post on social media?” 

07:22  “Is blogging dead?”

08:30  “Does my business need social media?”

10:20  Recap

 ‌  

Links:‌ ‌

Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo

https://linkedinriches.com 

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

How To Search For Content Ideas For Your Social Media

13m · Published 01 Jun 04:00

“Your business needs to be on social media.”

- Dee Boswell-Buck


What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?


The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.


Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.


So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How I transform my audience’s 5 biggest challenges into social media content 
  • How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodes
  • How to use hashtags effectively on social media platforms in order to boost your traffic


Highlights:‌ ‌

00:01  Intro

01:31  Be aware of questions

02:42  “How do I use hashtags correctly?”

04:43  “Should my business use LinkedIn?”

06:17  “How often should I post on social media?” 

07:22  “Is blogging dead?”

08:30  “Does my business need social media?”

10:20  Recap

 ‌  

Links:‌ ‌

Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo

https://linkedinriches.com 

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  



Finding Your Dream Digital Marketer

12m · Published 25 May 04:00

“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”

- Dee Boswell-Buck

If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.

Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy. 

Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively.  To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 5 powerful digital marketing tools that will amplify your online presence and revenue
  • The difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for you
  • The biggest myth about digital marketing professionals (and why it’s completely untrue)

  

Highlights:‌ ‌

00:01  Intro

01:52  Boswell Buck Creative

02:24  5 types of digital marketing

03:52  Digital marketing is a marathon

04:45  Digital marketing myth

05:47  Finding the right agency

07:20  Leaving an agency & importance of trust

08:45  Best time to be online

09:56  Why hire a professional?

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck

Finding Your Dream Digital Marketer

12m · Published 25 May 04:00

“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”

- Dee Boswell-Buck


If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.


Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy. 


Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively.  To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 5 powerful digital marketing tools that will amplify your online presence and revenue
  • The difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for you
  • The biggest myth about digital marketing professionals (and why it’s completely untrue)

  

Highlights:‌ ‌

00:01  Intro

01:52  Boswell Buck Creative

02:24  5 types of digital marketing

03:52  Digital marketing is a marathon

04:45  Digital marketing myth

05:47  Finding the right agency

07:20  Leaving an agency & importance of trust

08:45  Best time to be online

09:56  Why hire a professional?

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck

Leveraging LinkedIn With Cindy Wagman

33m · Published 18 May 04:00

“I like to think of LinkedIn as an online networking event.”

- Dee Boswell-Buck

In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.

In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!

This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.

Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to create a vibrant LinkedIn profile that showcases yourself and your small business
  • How to make valuable new connections online — without being spammy
  • How often you should share content on LinkedIn and how to effectively engage with other people’s content

  

About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

Highlights:‌ ‌

00:01  Intro

01:40  How LinkedIn “chose” my business

05:42  LinkedIn myths

08:20  Build an effective profile

11:40  Networking as a nonprofit

12:06  Making new connections online

17:34  Using your personal profile for a nonprofit

19:33  How much time to spend

21:20  Engaging on LinkedIn

24:28  Showing up meaningfully

27:03  Mistakes to avoid

29:05  Tagging etiquette 

30:00  Time management

 ‌  

Links:‌ ‌

Cindy Wagman

https://www.thegoodpartnership.com 

https://ca.linkedin.com/in/cindywagman

https://twitter.com/cindywagman 

https://www.instagram.com/thegoodpartnership 

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

Leveraging LinkedIn With Cindy Wagman

33m · Published 18 May 04:00

“I like to think of LinkedIn as an online networking event.”

- Dee Boswell-Buck


In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.


In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!


This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.


Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to create a vibrant LinkedIn profile that showcases yourself and your small business
  • How to make valuable new connections online — without being spammy
  • How often you should share content on LinkedIn and how to effectively engage with other people’s content

  

About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.


Highlights:‌ ‌

00:01  Intro

01:40  How LinkedIn “chose” my business

05:42  LinkedIn myths

08:20  Build an effective profile

11:40  Networking as a nonprofit

12:06  Making new connections online

17:34  Using your personal profile for a nonprofit

19:33  How much time to spend

21:20  Engaging on LinkedIn

24:28  Showing up meaningfully

27:03  Mistakes to avoid

29:05  Tagging etiquette 

30:00  Time management

 ‌  

Links:‌ ‌

Cindy Wagman

https://www.thegoodpartnership.com 

https://ca.linkedin.com/in/cindywagman

https://twitter.com/cindywagman 

https://www.instagram.com/thegoodpartnership 

  

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  



Strategize Your Business Online with Dee Boswell-Buck has 116 episodes in total of non- explicit content. Total playtime is 48:04:48. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on February 19th, 2024 11:11.

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