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Strategize Your Business Online with Dee Boswell-Buck

by Dee Boswell-Buck

Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!

Copyright: © 2023 Strategize Your Business Online with Dee Boswell-Buck

Episodes

Getting Clarity On Your Personal Finances Can Help You Focus On Your Business

30m · Published 29 Dec 05:00

“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it and hoping it works out.  You’ll be so much more successful if you have a plan in place for each milestone.”

- Sunny Wishart

There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary.

The truth is that the average person doesn’t have many options when it comes to high-quality financial advice. My guest, Sunny Wishart, founded A La Carte Financial to help individuals and families who are seeking clarity, organization, and education in their financial life. 

Sunny helps her clients dig into the nitty-gritty of their finances. Your finances should be organized with a purpose — and every element should be working toward a clear goal!

When dealing with financial clients, Sunny draws on her background as a former music teacher to mentor them through the fundamentals of finance. She really makes financial education feel comfortable and achievable, so I know that you’ll get a lot out of this episode!

In this conversation, you’ll learn valuable tips to help you budget strategically and streamline your finances. We discuss corporate exits, pandemic spending, finance bootcamps, and more. Listen now!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The process that Sunny uses to help her clients come up with budgets that work for their lifestyles 
  • The financial planning and lifestyle changes that Sunny and her family put in place as she was leaving her 9-to-5 to run her own business 
  • Why you should choose to work with a Certified Financial Planner rather than one without a certification — no matter how much experience they have

About Sunny Wishart: Sunny is Certified Financial Planner and the president and founder of A la Carte Financial. As a fee-based financial planner she prioritizes unbiased, objective financial advice and holds honesty and integrity as a defining value. Her background includes personal banking, business management, and financial planning.

Highlights:‌

00:01  Intro

01:51  Meet Sunny Wishart

03:03  What financial clarity looks like

05:00  Planning for your milestones  

06:06  Sunny’s journey

07:44  Financial planning to leave corporate

09:02  What is a CFP? 

10:14  Sunny’s website

12:28  Sunny’s services

14:00  Getting real about budgeting vices

16:20  The getting-to-know-you process

17:49  Shifts since the pandemic hit

19:12  Spending trends during the pandemic

22:30  Sunny’s blog

25:19  Social media + content

27:15  What’s on the horizon?

 ‌  

Links:‌

Sunny Wishart

https://www.alacartefinancial.ca

https://ca.linkedin.com/in/sunnygalbraith

https://www.facebook.com/AlaCarteFinancial

Twitter: @AlaCarteFinance

Work with me: http://www.deeboswellbuck.com

Stay Connected

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

Getting Clarity On Your Personal Finances Can Help You Focus On Your Business

30m · Published 29 Dec 05:00

“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it and hoping it works out.  You’ll be so much more successful if you have a plan in place for each milestone.”

- Sunny Wishart


There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary.


The truth is that the average person doesn’t have many options when it comes to high-quality financial advice. My guest, Sunny Wishart, founded A La Carte Financial to help individuals and families who are seeking clarity, organization, and education in their financial life. 


Sunny helps her clients dig into the nitty-gritty of their finances. Your finances should be organized with a purpose — and every element should be working toward a clear goal!


When dealing with financial clients, Sunny draws on her background as a former music teacher to mentor them through the fundamentals of finance. She really makes financial education feel comfortable and achievable, so I know that you’ll get a lot out of this episode!


In this conversation, you’ll learn valuable tips to help you budget strategically and streamline your finances. We discuss corporate exits, pandemic spending, finance bootcamps, and more. Listen now!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The process that Sunny uses to help her clients come up with budgets that work for their lifestyles 
  • The financial planning and lifestyle changes that Sunny and her family put in place as she was leaving her 9-to-5 to run her own business 
  • Why you should choose to work with a Certified Financial Planner rather than one without a certification — no matter how much experience they have


About Sunny Wishart: Sunny is Certified Financial Planner and the president and founder of A la Carte Financial. As a fee-based financial planner she prioritizes unbiased, objective financial advice and holds honesty and integrity as a defining value. Her background includes personal banking, business management, and financial planning.

Highlights:‌

00:01  Intro

01:51  Meet Sunny Wishart

03:03  What financial clarity looks like

05:00  Planning for your milestones  

06:06  Sunny’s journey

07:44  Financial planning to leave corporate

09:02  What is a CFP? 

10:14  Sunny’s website

12:28  Sunny’s services

14:00  Getting real about budgeting vices

16:20  The getting-to-know-you process

17:49  Shifts since the pandemic hit

19:12  Spending trends during the pandemic

22:30  Sunny’s blog

25:19  Social media + content

27:15  What’s on the horizon?

 ‌  

Links:‌

Sunny Wishart

https://www.alacartefinancial.ca

https://ca.linkedin.com/in/sunnygalbraith

https://www.facebook.com/AlaCarteFinancial

Twitter: @AlaCarteFinance

Work with me: http://www.deeboswellbuck.com

Stay Connected

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

How Branding Photos Can Be Used And Make An Impact On Business Growth

32m · Published 22 Dec 05:00

“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.”

—Nathalie Amlani


Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.


Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.


In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.


She also shares her story.


How she relied on the business community to refine her process and purpose in the early days...


Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream...


As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!

Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy.


To grow your business using your visual brand story, listen to the episode!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • How to incorporate planning your brand photography session in your project management and strategic vision
  • That brand photography can help you to bring your audience on your journey (using your ‘visual story bucket’)
  • Why using outdoor space in your photography is super relatable for your audience right now (and promotes trust and mental wellbeing)


Did you love this episode? I would love it if you would leave me a rating and review!


Highlights:‌

02:05Welcome, Nathalie!

06:14Social proof: Trust & testimonials

08:03Pricing & free time

09:08What makes Pictonat Photography different?

13:01Telling your story: Planning

14:21Pivoting in the pandemic

18:48Showing up consistently online

20:55Brand vibe: Foundation, timing & journey

23:15Studio space

24:50Connect with Nathalie

26:23Opportunities on different social platforms

28:26Working with Nathalie: Comfort & confidence

30:17Brand Builder & subscription service


Links:‌

Pictonat: www.pictonat.com
Brand Builder: www.pictonat.com/personalbranding-minisession

Instagram: www.instagram.com/pictonatphoto

LinkedIn: www.linkedin.com/in/nathalie-amlani
Focal Tangent: www.pictonat.com/focal-tangent-podcast

Work with me: http://www.deeboswellbuck.com

Stay Connected

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

How Branding Photos Can Be Used And Make An Impact On Business Growth

32m · Published 22 Dec 05:00

“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.”

—Nathalie Amlani

Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.

Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.

In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.

She also shares her story.

How she relied on the business community to refine her process and purpose in the early days...

Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream...

As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!

Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy.

To grow your business using your visual brand story, listen to the episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • How to incorporate planning your brand photography session in your project management and strategic vision
  • That brand photography can help you to bring your audience on your journey (using your ‘visual story bucket’)
  • Why using outdoor space in your photography is super relatable for your audience right now (and promotes trust and mental wellbeing)

Did you love this episode? I would love it if you would leave me a rating and review!

Highlights:‌

02:05Welcome, Nathalie!

06:14Social proof: Trust & testimonials

08:03Pricing & free time

09:08What makes Pictonat Photography different?

13:01Telling your story: Planning

14:21Pivoting in the pandemic

18:48Showing up consistently online

20:55Brand vibe: Foundation, timing & journey

23:15Studio space

24:50Connect with Nathalie

26:23Opportunities on different social platforms

28:26Working with Nathalie: Comfort & confidence

30:17Brand Builder & subscription service


Links:‌

Pictonat: www.pictonat.com
Brand Builder: www.pictonat.com/personalbranding-minisession

Instagram: www.instagram.com/pictonatphoto

LinkedIn: www.linkedin.com/in/nathalie-amlani
Focal Tangent: www.pictonat.com/focal-tangent-podcast

Work with me: http://www.deeboswellbuck.com

Stay Connected

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

How To Stop Social Media From Being A Time Suck For Your Business

17m · Published 15 Dec 05:00

“Social media is a fantastic way to grow your reach and to get new eyes on your business. But there is also so much happening on the various platforms in terms of how it's being used that can steal your time and steal your job.”

—Dee Boswell-Buck


Digital marketing has changed considerably in the past 10 years. Love it or hate it, social media is an essential foundation to create a strong online presence.


To be truly effective as a marketing tool, your social media must be strategically aligned with your short and long-term goals — whether that’s launching a new offer or growing your network via your email list — in order to reach and engage with your audience.


But that’s easier said than done if you’re not in a position to hire a digital marketing specialist!


Aside from creating, scheduling and analyzing content, keeping up with all of your communications across multiple platforms can be overwhelming. 


This is why I hear so many entrepreneurs complaining that social media is stealing time they can’t afford to lose: Lost time leads to lost revenue and can affect your health and relationships.


Social media can be a time-suck… but it doesn’t have to be! In this episode of Strategize Your Business Online, I share 4 tactics to rescue your time on social media, so you can get back to concentrating on working in your business rather than on it.


It’s time to prioritize your time: Press play to stop social media from being a time-suck on your business! 


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why you should timeblock your personal and professional accounts on social media (and how I created an alter ego to manage mine)!
  • The reason I don’t recommend engaging with engagement pods
  • The time-saving benefits of filtering your communication with clients to specific platforms


I hope you find this episode engaging, and that you’ll give me a rating and review if you do! (I promise it won’t take too much time)!


Highlights:‌ ‌

  

01:25Leveraging online space


02:49Social media can be a time-suck


03:38Prioritize your time: Alter ego 


07:04Filter communication with clients


09:41Engagement pods  


12:30Time-suck: Tagging consistently 


14:41Recap: Rescue your time! 


16:00 Let’s talk about your digital marketing strategy!  

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  



How To Stop Social Media From Being A Time Suck For Your Business

17m · Published 15 Dec 05:00

“Social media is a fantastic way to grow your reach and to get new eyes on your business. But there is also so much happening on the various platforms in terms of how it's being used that can steal your time and steal your job.”

—Dee Boswell-Buck

Digital marketing has changed considerably in the past 10 years. Love it or hate it, social media is an essential foundation to create a strong online presence.

To be truly effective as a marketing tool, your social media must be strategically aligned with your short and long-term goals — whether that’s launching a new offer or growing your network via your email list — in order to reach and engage with your audience.

But that’s easier said than done if you’re not in a position to hire a digital marketing specialist!

Aside from creating, scheduling and analyzing content, keeping up with all of your communications across multiple platforms can be overwhelming. 

This is why I hear so many entrepreneurs complaining that social media is stealing time they can’t afford to lose: Lost time leads to lost revenue and can affect your health and relationships.

Social media can be a time-suck… but it doesn’t have to be! In this episode of Strategize Your Business Online, I share 4 tactics to rescue your time on social media, so you can get back to concentrating on working in your business rather than on it.

It’s time to prioritize your time: Press play to stop social media from being a time-suck on your business! 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why you should timeblock your personal and professional accounts on social media (and how I created an alter ego to manage mine)!
  • The reason I don’t recommend engaging with engagement pods
  • The time-saving benefits of filtering your communication with clients to specific platforms

I hope you find this episode engaging, and that you’ll give me a rating and review if you do! (I promise it won’t take too much time)!

Highlights:‌ ‌

  

01:25Leveraging online space

02:49Social media can be a time-suck

03:38Prioritize your time: Alter ego 

07:04Filter communication with clients

09:41Engagement pods  

12:30Time-suck: Tagging consistently 

14:41Recap: Rescue your time! 

16:00 Let’s talk about your digital marketing strategy!  

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

How Letting Go And Trusting More Can Help You To Scale And Grow Your Business

41m · Published 08 Dec 05:00

“You can't build your empire with just yourself, it's not possible. You will either burn yourself out or you'll lose…hone in on the specialty and the unique qualities and services that you provide your clients. That's your focus. That's why you built your business.”

—Melissa Haddad

Sometimes you have to take a step back so you can move forward.

In order to scale and grow, there’s only so far you can carry every aspect of the business before you need to outsource help.

Letting go is hard. Control. Finances. Habits.

But just like the leap of faith you took with the first step on this journey, you’ll know when it’s time to let go — to trust yourself, the process, and others to care for your business.

If you’re not able to hire full-time help, outsourcing to a Virtual Assistant (VA), who will work remotely on your business for as many hours as you need or can afford, is the first step to hiring an in-house employee.

VAs can be highly specialized or provide general support. By trusting your VA  to do some of the tasks you can afford to let go of or can’t afford to take time to learn to do, this means you can truly focus on working in your business rather than on it. 

Melissa Haddad is the founder and owner of Efficient Business Solutions, which provides VA services and end-to-end business support for entrepreneurs. 

She joins me on this episode of Strategize Your Business Online to share how, when and why you should hire a VA to help you build your vision and the life you want.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How end-to-end business support services can help to develop long-term business strategies based on your vision
  • Why LinkedIn is the place to be for B2B opportunities and connections as more companies shift to remote working
  • The benefits of hiring a VA to complete fractional work on areas of your business that may be confidential or unsuitable for current employees to take on

  

Feel free to share this podcast with someone who might find value in it, and leave me a rating and review!

Highlights:‌

02:14Welcome, Melissa!

03:37Expanding capacity

06:19When to hire help

09:39Virtual Assistants vs. outsourced resources

13:05Onboarding process: Mindset, priorities & plan

15:46Strategize your vision

17:31CRM data entry

18:19Bookkeeping

18:55Investing in assistance

23:09Virtual assistance (pre- and post-pandemic)

28:10Connections: Referrals & networking

29:02 Efficient Business Solutions: Social media

31:22Benefits of working with a VA

32:51Efficient Business Solutions: The next stage

33:54CEO mindset

36:46Scalability

38:36Connect with Melissa!

Links:‌ ‌ 

www.efficientbusinesssolutions.ca
www.linkedin.com/in/melissahaddad
www.instagram.com/efficientbusinesssolutions 


Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

How Letting Go And Trusting More Can Help You To Scale And Grow Your Business

41m · Published 08 Dec 05:00

“You can't build your empire with just yourself, it's not possible. You will either burn yourself out or you'll lose…hone in on the specialty and the unique qualities and services that you provide your clients. That's your focus. That's why you built your business.”

—Melissa Haddad


Sometimes you have to take a step back so you can move forward.


In order to scale and grow, there’s only so far you can carry every aspect of the business before you need to outsource help.

Letting go is hard. Control. Finances. Habits.


But just like the leap of faith you took with the first step on this journey, you’ll know when it’s time to let go — to trust yourself, the process, and others to care for your business.


If you’re not able to hire full-time help, outsourcing to a Virtual Assistant (VA), who will work remotely on your business for as many hours as you need or can afford, is the first step to hiring an in-house employee.

VAs can be highly specialized or provide general support. By trusting your VA  to do some of the tasks you can afford to let go of or can’t afford to take time to learn to do, this means you can truly focus on working in your business rather than on it. 


Melissa Haddad is the founder and owner of Efficient Business Solutions, which provides VA services and end-to-end business support for entrepreneurs. 


She joins me on this episode of Strategize Your Business Online to share how, when and why you should hire a VA to help you build your vision and the life you want.


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How end-to-end business support services can help to develop long-term business strategies based on your vision
  • Why LinkedIn is the place to be for B2B opportunities and connections as more companies shift to remote working
  • The benefits of hiring a VA to complete fractional work on areas of your business that may be confidential or unsuitable for current employees to take on

  

Feel free to share this podcast with someone who might find value in it, and leave me a rating and review!


Highlights:‌

02:14Welcome, Melissa!

03:37Expanding capacity

06:19When to hire help

09:39Virtual Assistants vs. outsourced resources

13:05Onboarding process: Mindset, priorities & plan

15:46Strategize your vision

17:31CRM data entry

18:19Bookkeeping

18:55Investing in assistance

23:09Virtual assistance (pre- and post-pandemic)

28:10Connections: Referrals & networking

29:02 Efficient Business Solutions: Social media

31:22Benefits of working with a VA

32:51Efficient Business Solutions: The next stage

33:54CEO mindset

36:46Scalability

38:36Connect with Melissa!

Links:‌ ‌ 

www.efficientbusinesssolutions.ca
www.linkedin.com/in/melissahaddad
www.instagram.com/efficientbusinesssolutions 


Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

The Website Formula Every Women-led Business Needs To Know To Thrive Online

41m · Published 01 Dec 05:00

“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”

—Rachel Di


When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.


If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!


Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.


It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.


Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know! 


Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.


Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
  • Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
  • How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!


If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!


Highlights:‌ ‌

00:41Rachel’s journey: Full-time to fractional support to bold business owner!   

06:23The right fit: Who do you serve?

08:10Motivation: Supporting women-led businesses  

09:16From lockdown to slow down

11:30Invest in your website  

14:26Collaborate with your community

16:49Health, navigation & security

18:02Call to action!

19:19Visual identity

20:26The Unicorn’s Guide to Branding

22:20Experience & expertise = priceless (time saved)

25:17To blog, or not to blog?

29:57Maintain, optimize & market your website!

32:58Unicorn Geek: Packages, training & resource library

34:32Connect with Rachel!

 ‌  

Links:‌ ‌

https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg


Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

The Website Formula Every Women-led Business Needs To Know To Thrive Online

41m · Published 01 Dec 05:00

“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”

—Rachel Di

When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.

If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!


Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.

It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.

Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know! 

Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.

Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
  • Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
  • How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!


If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!

Highlights:‌ ‌

00:41Rachel’s journey: Full-time to fractional support to bold business owner!   

06:23The right fit: Who do you serve?

08:10Motivation: Supporting women-led businesses  

09:16From lockdown to slow down

11:30Invest in your website  

14:26Collaborate with your community

16:49Health, navigation & security

18:02Call to action!

19:19Visual identity

20:26The Unicorn’s Guide to Branding

22:20Experience & expertise = priceless (time saved)

25:17To blog, or not to blog?

29:57Maintain, optimize & market your website!

32:58Unicorn Geek: Packages, training & resource library

34:32Connect with Rachel!

 ‌  

Links:‌ ‌

https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg


Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck

https://www.instagram.com/deeboswell_buck

https://www.twitter.com/deeboswellbuck

https://www.facebook.com/deeboswellbuck

https://www.pinterest.ca/DeeBoswellBuck

Strategize Your Business Online with Dee Boswell-Buck has 116 episodes in total of non- explicit content. Total playtime is 48:04:48. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on February 19th, 2024 11:11.

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