Bombshell Business Podcast with Amber Hurdle

Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level. Key Takeaways Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions. Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers. Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value. As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!) Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Meet with Lauren Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order) About Lauren Alexander Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024. Connect with Lauren LinkedIn: www.linkedin.com/in/laurenkayalexander/ Website: https://neurohacker.com/ Instagram: www.instagram.com/neurohacker/ Facebook: www.facebook.com/neurohackercollective Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is all about empowerment through financial literacy, featuring our special guest Sugey Piedra from Prominence Business Management. Sugey shares how she grew up as a first-generation Mexican American, helping her parents navigate life in a new country, and how a chance paperwork mixup on their taxes completely changed the trajectory of her future. Key Takeaways The Power of Financial Education: Sugey emphasizes the importance of financial education in empowering individuals to make informed decisions about their money. Overcoming Limiting Beliefs: We highlight the role of mindset in achieving financial success as we often have limiting beliefs around money and self-worth that can directly impact our goals. Taking Control of Your Finances: Understanding your numbers and actively managing your finances is crucial for business owners and individuals alike. The Impact of Tax Planning: Sugey discusses the significance of tax planning in financial management, helping clients proactively navigate tax liabilities and maximize savings. Building Financial Confidence: Through proper financial planning and self-care, Sugey encourages Bombshells to build financial confidence and take charge of their financial futures. To unlock your full potential and achieve financial freedom, remember to prioritize financial education! Get started now and tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Tax Talk with Hey Hey Podcast Sugey’s Newsletter 15 Minute Discovery Call Rich Dad Poor Dad We Should All be Millionaires About Sugey Piedra As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. She supports high-earning, service-based business owners who achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. She also hosts and produces Tax Talk with HeyHey Podcast. Connect with Sugey LinkedIn: www.linkedin.com/in/sugey-piedra-ea-39aba911a/ Website: www.prominencebusiness.com/ Instagram: www.instagram.com/prominence.services Facebook: www.facebook.com/ProminenceBMgmt Learn more about your ad choices. Visit megaphone.fm/adchoices

Exhausted from the extreme demands of your career, paired with your daily personal commitments that never seem to end? Get ready for an empowering conversation with the amazing board-certified physician, Dr. Romie, about the critical importance of advocating for our brain and body wellness. Join us as we explore practical strategies and insights for creating a culture of well-being in both our personal and professional lives. Can I get an AMEN?! Key Takeaways Dr. Romie shares strategies leaders can implement to foster a culture of well-being in the workplace; including prioritizing mental health, managing energy levels, and setting boundaries, leading to a healthier and more balanced work environment. The dire impact on the entire workforce of insulin resistance and its relation to metabolic syndrome. The importance of self-advocacy, body awareness, and taking proactive steps towards better health, especially for women facing unique health challenges. Energy is more contagious than any virus. Being mindful of the energy we bring into the room can significantly impact our teams' well-being and performance. Your well-being matters, and by taking proactive steps towards a healthier lifestyle, you're not only benefiting yourself but also creating a more vibrant and productive work environment. So, tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Dr. Romie’s Book Busy Brain Test About Dr. Romie Mushtaq Dr. Romie Mushtaq is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Great Wolf Resorts, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" published by HarperCollins, released in January 2024. Connect with Romie LinkedIn: www.linkedin.com/in/drromie/ Instagram: www.instagram.com/drromie/ Website: www.drromie.com Facebook: www.facebook.com/DrRomie Twitter: www.twitter.com/DrRomie Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Nicole Kalil shares invaluable insights on building confidence and overcoming self-doubt. She discusses the journey of choosing confidence until it becomes innate and embracing the power of resilience and authenticity in all your endeavors. Amber reflects on her own journey of building confidence, emphasizing the value of self-compassion and learning from past challenges. Key Takeaways Confidence is a firm and bold trust in oneself that can be practiced and cultivated over time. Inner knowing is essential for distinguishing between self-doubt and authentic confidence. Embracing monotonous activities and journaling can create space for self-reflection and inner growth. Learning from failures and setbacks is crucial for building trust in oneself and one's abilities. Confidence is not about being fearless but about choosing courage in the face of fear and uncertainty. Remember, confidence is not a destination but a journey of continuous growth and self-discovery. Are you ready to begin that journey? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Validation is for Parking About Nicole Kalil Nicole Kalil is an in-demand speaker and the dynamic host of the This Is Woman’s Work podcast. Known as the Confidence Sherpa, Nicole reveals how-to strategies that set her apart from other self-help experts. Previously a Fortune 100 C-suite executive, she’s helped thousands of women reclaim their confidence so they can live authentically, both personally and professionally. Nicole lives with her husband and daughter in Andover, Massachusetts. Connect with Nicole LinkedIn: www.linkedin.com/in/nicolekalil/ Website: https://nicolekalil.com/ Instagram: www.instagram.com/nicolemkalil/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to dive into the battle against self-doubt with today’s expert guest, Tracy Crossley. We uncover attachment theory's impact on leadership and learn how true self-acceptance can revolutionize your confidence. It's not just a journey; it's an uprising! Key Takeaways Attachment theory and its relation to imposter syndrome The true meaning of self-acceptance Recognizing the pattern of your Beliefs - Rules - Stories - Patterns - Evidence Get out of your conditioning to allow your true self to come to the surface Ready to investigate the stories you’ve told yourself, examine them for validity, and live a brave new, more confident life? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Conquer Your Inner Dictator Download About Tracy Crossley Tracy Crossley innovates in a crowded marketplace of coaches, counselors and mentors. She has perfected a method for real change no matter what circumstances are occurring in the life of an individual; personally or in business. With her background in business, marketing, psychology, ontological coaching, emotional intelligence and intuitive abilities, Tracy is the game-changer for women leaders looking to reinvent how they live and lead from the inside out. She has been known to say she can build the perfect leader for the present and the future. Connect with Tracy LinkedIn: www.linkedin.com/in/tracycrossley/ Website: https://tracycrossley.com/ Email: [email protected] Facebook: www.facebook.com/TransformativeCoach Facebook: www.facebook.com/groups/journeyofattachment Twitter: www.twitter.com/TracyCrossley Instagram: www.instagram.com/tracylcrossley/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

As a divorce attorney, today’s guest Renee Bauer, has seen high achieving women sacrifice themselves in order to fulfill the role of good wife/boss/employee/mom/daughter. Today she is going to help us get clear on what they want, drop their excuses, and roll into action. So, let's chat about how divorcing your inner good girl is the only way to get the life you want. Key Takeaways How childhood expectations can affect a lifetime of decision making Getting clear on what you want, not what others expect of you Learn to listen to your intuition! Determining which tasks you must complete on your own, and what you can let go of Ready to kick your inner good girl to the curb, and honor the woman inside that is dying for her wants and needs to be acknowledged? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Renee’s FREE Fierce Affirmation E-deck About Renee Bauer Renee has been a divorce attorney for 20 years. She is the Founder and Managing Attorney of Happy Even After Family Law located in Connecticut. Additionally, Renee Bauer is a speaker and author of 4 books – Divorce in Connecticut, The Ultimate Guide to Solo and Small Firm Success, SHE WHO WINS, and the children’s book Percy’s Imperfectly Perfect Family. She hosts the annual She Who Wins Summit, a live event created to inspire, motivate and challenge women to move forward bravely in their personal and business lives. Her impact has been recognized by Success Magazine where she was nominated as a Woman of Influence and with awards such as Litigator of the Year, Women-Owned Business of the Year, and New Leaders in the Law. She has been featured in multiple media outlets such as the International Business Times, Comment Central, AP News, NBC, FOX, and iHeart Radio. Connect with Renee LinkedIn: www.linkedin.com/in/rbauer1/ Instagram: www.instagram.com/msreneebauer/ Website: msreneebauer.com/ Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

If I’ve said it once, I’ve said it a thousand times - money matters! Especially in business. The official Amber Hurdle definition of business is: I solve your problems, you give me money for doing so. Why though, do so many entrepreneurs struggle with this issue? They often do not know the full picture of their financial position and they’re afraid, or unwilling, to even pay themselves. Today’s guest, Danielle Hayden, joins me to discuss the ins and outs of entrepreneurship as it relates to finances and how to build the best money team to support you. Key Takeaways Who should be on your money team and why like your bookkeeper, tax accountant, financial advisor, business coach, and the like. The importance of a business budget and actually understanding your financial reports. Various money personality types, how to know who you are, and what this means for you. What is a profit planner and how do you use it? Why you need to take an owner’s draw! Are you ready to take charge of your business's financial well-being? Tune in on your favorite listening app, visit the website, or watch it on YouTube! Links & Mentioned Resources Freebies: kickstartaccountinginc.com/gift/ Podcast: kickstartaccountinginc.com/businessbythebooks/ About Danielle Hayden Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With over 15 years experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances. She’s has been a guest on multiple top-rated shows including, A Well-Designed Business® | Interior Design Business Podcast, The How of Business and Female emPOWERED: Winning in Business & Life. She is also the host of the Business By the Books podcast. When Danielle isn't in her money mindset work you can find her hiking or spending time with her family. Connect with Danielle LinkedIn: www.linkedin.com/in/danielle-hayden-kickstartaccounting/ Instagram: www.instagram.com/kickstartaccounting/ Website: kickstartaccountinginc.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest has a mission to redefine the industry standard surrounding sunless tanning and wants to provide a pure option for customers looking to unleash their inner glow and she wants YOU to never give up on your dreams! Laruen Becotte is the founder of Pure Glow, a tanning studio that is dedicated to providing the safest, most natural spray tan possible. Her initial approach focused on all of the things she did not love about conventional spray tans - “the questionable scent, unnatural tones, its drying nature, risky staining and transfer onto clothing, its typical 3-day life span, inconsistency of results.” Key Takeaways The importance of natural and organic ingredients How she self-funded her start up at the age of 26! The tactic Lauren uses to manage the complexities of life and business Ready to learn more, and protect yourself before your next spray tan session? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Lauren Becotte As the founder of Pure Glow, my goal is to transform an entire industry with the highest standards for sunless tanning services with non-toxic ingredients, a health focused experience and flawless results that last. I have spent a decade funding my own research and developing an organic and clean formula that naturally reacts with the skin’s melanin to mimic a natural tan. At Pure Glow, we're modernizing the sunless tanning experience for anyone who wants to routinely protect their skin and improve their overall appearance in minutes. Connect with Lauren LinkedIn: www.linkedin.com/in/laurenrampello/ Instagram: www.instagram.com/pureglowtanning/ Website: www.pureglow.com Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Y’all know I’m constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today’s brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory! Let’s break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben’s 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben’s FREE Weekly Newsletter Ben’s Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

What would it look like if you had a business that thrived because you were both profitable and positioned to offer the best to your customers? Would you be willing to bootstrap until you not only found a product market fit, but enough success to secure external funding? Jeff Iloulian, founder and CEO at HostGPO, further walks us on his journey in this episode as we dive into how to raise capital for your business and what to look out for along the way. Jeff’s journey began as a vacation rental host whose self-proclaimed failures led him to create HostGPO, a group purchasing organization that supplies hosts with high-end brands at an affordable rate. Jeff remained resilient through the failures, knowing he had a great business model in HostGPO. He began to learn about fundraising from anyone and everyone he could, eventually raising enough capital to make his idea a reality. Yet, despite his success, Jeff humbly and thoughtfully explains the various types of funding you should be aware of and the steps he took along the way to get there to show up for Bombshells who want to be in the know. Key Takeaways How a membership (or subscription) structure in your business can drive revenue and help attract investors What some of the terminology means, like the difference between venture capital and private equity Why it is essential when raising capital to ensure you have a solid plan for the funds you raise The importance of reiteration (and super amazing customers dedicated to going on the journey with you as you do) And so much more! On the one hand, my closest girlfriends and I can chat about investments, business models, and valuations like it was the weather. However, I have found that, by and large, this is an intimidating topic for many women in business. And guess what? We didn’t get the same fair shake at education, mentors, and resources. If you don’t believe me just Google the stats around it. So I encourage you to do what I did – listen to generous teachers like Jeff on this podcast and others, read books and articles to learn the lingo, look for opportunities to learn on the job, ask lots of questions, and don’t be afraid to look stupid to gain the knowledge you need to figure it out. So shout out to Jeff for so transparently walking us through a true case study so we can all be empowered with understanding. Are you ready to learn about the various opportunities you can get the resources to truly grow your business? If so, this is a can’t miss episode! Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources 3 Free Months of HostGPO for the Bombshell Business Audience The Old Girls Club About Jeff Iloulian Jeff has been in the vacation rental industry for nearly a decade. He has set up, managed, and/or operated over 250+ vacation rental properties–from cozy cabins in the woods to luxury mansions in Beverly Hills. Additionally, Jeff has successfully grown several businesses and is passionate about interdisciplinary problem-solving in emerging industries. He firmly believes that the further you push outside of your comfort zone, the larger that zone becomes. With a background in Economics and Philosophy from Columbia University and a JD from UCLA School of Law, Jeff spent three years as a lawyer practicing Business Litigation, Intellectual Property, and Cybersecurity before becoming an entrepreneur. In his free time, Jeff enjoys playing music, eating tacos, and, of course, traveling. Connect with Jeff Website: www.hostgpo.com LinkedIn: www.linkedin.com/company/hostgpo Instagram: www.instagram.com/hostgpo Facebook: www.facebook.com/hostgpo Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices