The Rural Sales Show

This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show. Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world. We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all. Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them. Enjoy. This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show. Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world. We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all. Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them. Enjoy. +++ To connect with Beau do this here on LinkedIn: https://www.linkedin.com/in/beaurobbo/ To buy his brilliant book In The Arena go here: https://www.amazon.com.au/Arena-business-climbing-overcoming-adversity/dp/0648540421 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

“Your level of success will rarely exceed your level of personal development because success is something you attract by the person you become.” - Jim Rohn If you’re struggling in sales and feeling down or dejected, I’ve recorded this episode especially for you. I share some of the tools I’ve used to get through some tough patches and come out the other side. The most important thing you can do is continue to take consistent and deliberate action, and the right action of course as you can be busy working on the wrong stuff rather than the right. And remember to take solace in the fact that all your competitors are in the same boat—it’s always up to you and the choices you make to navigate these times and become better. Let me know what you think of this episode by dropping me a message or email. I always love to hear from you and get feedback on the show. I’ll leave some last words of wisdom again to our mate Jim Rohn: “Don't wish it was easier, wish you were better. Don't wish for less problems, wish for more skills. Don't wish for less challenges, wish for more wisdom.” +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

I recently was invited to appear on the very popular Farm4Profit podcast with hostsDave and Tannerto talk about the science behind rural sales psychology. I share some tips that I teach my students so listen up and take lots of notes likeDave did if you want a masterclass in how to make more rural sales. Thanks to Dave and Tanner for having me on their fantastic show. Make sure you follow them! Show Notes: Farm4Profit shows links ⁠Spotify: https://acesse.one/68dPz ⁠ Apple Podcast: https://l1nk.dev/vQPX8 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

"Be in the mind of your market.” This week we speak to my good Irish friend and buddy Ross O’Lochliann who teaches and specialises in copywriting, marketing and persuasive writing. Ross takes us through his 5 steps to find your Golden Prospect which is utter gold in itself so make sure you listen carefully and take notes. We also talk about where good insights come from the power of observation and paying attention to the conversations you have with customers. Ross also recently made a public pledge to be 100% human ie. his content is not AI/Chat GPT created. Ross writes from his soul and true self and suggest you do too as there is only one of you and everyone else is taken! Whatever you right must reward your reader and be worth reading and worth following. And always write on the regular. This was a great conversation and a ton of tips for you if you want to improve how you connect and build better relationships with future customers. Show Notes: To download and access many of Ross’s free resources visit: https://conversionengineering.co/open-every-day-book/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

David is a sales scientist, lecturer, author and speaker who wrote a brilliant book called Sell The Way You Buy which you all need to go out and buy right now. I got David on the show to talk about the science and data he has synthesised over many years that helps sellers sell. We talk about the science of self-disclosure and how we improve the feeling and experience of buyers when dealing with sellers. David also talks about the importance of disassociation and detachment from the outcome of sales so you can be better received and complied with as a seller. David is world-class at what he does so I recommend you listen to this one and follow him on LinkedIn (link below) and his many resources which he generously and freely shares. This was a GREAT conversation which I enjoyed. I hope you enjoy it too. Show Notes: To connect with David on LinkedIn: https://www.linkedin.com/in/dpriemer/ To know more about what David does check: https://cerebralselling.com/ Buy his book: https://www.amazon.com.au/Sell-Way-You-Buy-Approach/dp/1989603203 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

Emmy is a animal scientist, former journalist, author blogger and speaker who specialises in helping rural companies – and especially as animal nutrition companies – tell their story better. We talk about how you create a unique and different story, where it comes from, the do’s and don’ts of corporate communications, and most importantly the DNA and dialect of your brand voice. Show Notes: To connect with Emmy on LinkedIn: linkedin.com/in/emmykoeleman +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

“How long do you need to suffer for?” “The frame is more important than the picture” Kane Brisco is a Taranaki dairy farmer, author and coach of Farm Fit NZ. Kane published a book (link below) 2 years ago which is brilliant so I got his own the show to share why he wrote it and what other rural men and women can learn from it. We talk about the mistakes Kane sees rural men make inc. a lack of self-awareness and in his case being too proud to ask for help (he did eventually with a farm consultant). We also talk about the connection between body and mind, the importance of self-care, having a purpose, smelling the roses, connecting with nature and people, the legacy you want to leave and why exercise creates energy even when you don’t feel like it. Since reading his book I’ve wanted to talk to Kane for a while. You’ll get a ton from this episode if you listen with an open mind. Awareness is key. Enjoy. Show Notes: EmailKane (⁠[email protected]⁠) Connect with him onInstagram: ⁠Farm Fit NZ⁠(https://shorturl.at/besK0) To buy his brilliantbook ⁠here⁠ (https://shorturl.at/jFNPQ) +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week I’m doing something different. I wanted to share a podcast I was very fortunate to guest on with our previous guest Andy Paul. Andy runs a very successful coaching company in the US and is one of the top US sales coaches in his country. His Win Rate Podcast is in the top 1% of all sales podcasts globally and the podcast itself is in the top 10% of all podcasts. We talk as a panel about the importance of signalling psychological safety both with buyers but also as managers managing reps. When we do this we create the right conditions for a sale because our buyer feels safe and will be more vulnerable with us so we learn more through a deeper, richer conversation. Andy is world-class at what he does so I recommend you listen to this one and follow him and his show (links below). Show Notes: Win Rate Podcast Show Spotify: https://rb.gy/1g264g Apple: https://rb.gy/66uu34 To find out more about Andy, read his blogs or buy his books: www.andypaul.com +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

“Responsibility is about you responding with ability.” Wayne Dwyer This week we welcome public speaker, NLP trainer and clinical hypnotherapist Dr John Santangelo onto the show to tell us all about NLP (Neuro Linguistic Programming) and how you can use the power of re-wiring your mind to get the success you deserve. We talk about why change is so hard yet so easy, how to make new habits and behaviours stick, self-sabotage, mental recipes and the importance of awareness and action, having a clear vision and mapping obstacles. John has great energy, shares his best books (including the ones he wrote himself – see his links below). He was a joy to interview. Enjoy. Show Notes: To get in touch with John directly and book your 30-minute coaching session:⁠www.LANLP.com/coaching⁠ Free NLP Mini-Course:⁠www.LANLP.com/free⁠ Free Setting Goals ebook:⁠https://lanlp.com/setting-goals-sign-up⁠ Buy his other books: ⁠https://www.amazon.com/stores/author/B002VAYUDU/allbooks⁠ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

"The mental is to the physical as three is to one.” - Napoleon Bonaparte This week we speak to international basketball player Dre Baldwin from Miami Florida on the mind of an athlete and his experience of what NBA call “Exposure Camp” where he sent a VHS to 60 coaches and got picked by 1. Whilst he wasn’t successful in being drafted into the NBA he did spend 9 years overseas playing professional basketball. We talk about the importance of practice, dedication, self-belief, discipline, sacrifice and visualisation. He was very early in picking up the internet whilst other players were focussing on their game and he set up his own mindset coaching business. Since then he’s never looked back as an author of 9 books and speaker at 4 TedX events. He is a prime example of someone who doesn’t give up and determined his own destiny using the right mindset and training his brain as much as his physicality. If you’re struggling with mindset or self-belief , “Dre All Day” is your man for some big inspiration that you can do something if you want it badly enough. Show Notes: To get in touch with Dre direct and connect with him on LinkedIn go here: https://www.linkedin.com/in/dreallday/ To buy his Book The Third Day: The Decision That Separates The Pros From The Amateurs go here: http://bit.ly/Third-Day-Decision-Separates-Amateurs To find out more or enrol in Dre’s Work On Your Game University here: https://rb.gy/dn8ma6 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz