The Rural Sales Show

This week we welcome learning machine and world-class leader Michael Simmons. Michael is a best-selling author and has written for Time Magazine, Forbes and the Harvard Business Review. He’s best known for his coaching and training in teaching people how to learn. He is an unapologetic life-long learner and has taught me a ton personally in the last decade including his famous “5 hour rule” for deliberate learning. We discuss learning and how to learn, how to make time to learn, habits, energy management and using the framework of common mental models to help us make better decisions as humans. I was so excited to finally get Michael on the show as he is a learning genius and inspiration. Enjoy. Show Notes: To connect and follow Michael: https://michaeldsimmons.medium.com/ To sign up for his $20/month Mental Model Club (which I highly recommend!): https://mentalmodelclub.com/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.ruralsalessuccess.com

This week we welcome Chris Dufey who is a highly successful fitness and coaching entrepreneur and father of 4 beautiful daughters with his wife Lauren. Chris shares his story starting from a home life where money was always short to recently selling his business in a multi-million dollar deal after many ups and downs both personally and professionally. Chris is a living example that if you want to succeed in business and sales it all starts with yourself. In order to master sales you have to master yourself and hold yourself to a higher standard. We cover a lot in this episode. This one is unapologetically aimed at men and how we need to be better - but its principles and philosophies apply anywhere. Enjoy. Show Notes: To find out more about Chris or follow his important essays and inspirational YouTube videos visit: https://www.chrisdufey.com/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome highly respected and recognised senior journalist and PR/Corporate Communications Expert Pattrick Smellie. Pattrick has worked for The Australian, been Chair of the NZ Parliamentary Press Gallery and editor for the Dominion Post. Pattrick also worked under Finance Minister Roger Douglas back in the day and is now CEO of BusinessDesk – a leading media subscription company now owned by NZME, owners of the New Zealand Herald and Newstalk ZB. Pattrick shares what makes a senior journalist tick and what they look for most in a story that makes it newsworthy. He also shares some stories and highlights from his illustrious career including meeting the Queen and sitting alongside Nelson Mandela for dinner. If you’ve ever been intimidated by journalists and don’t know how their world works, Pattrick explains it all. Enjoy. Show Notes: +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week we talk to my good mate Richard Alderton who is an expert in Adaptability Coaching. Richard is a former CEO of DeLaval TetraPak and worked with GlaxoSmith Kline, Boots and now advises the NHS on adaptability. We talk about how traditional change management doesn’t change anything and why adaptability works (focussing on the software of people) when change management doesn’t (the hardware of management). Richard shares his 3 step process for adapting: curiosity, courage and velocity as we all try to manage this VUCA (volatile, uncertain, complex, ambiguous) world we live in. He also teaches you how to manage but more importantly overcome the two biggest barriers and emotional expressions when we face change: fear and anxiety. This is a good one to end on for 2022 which has been one hell of a rollercoaster and get set for 2023. Enjoy Show Notes: To find out more about Richard and what he does to help businesses with change and adaptability visit: https://www.highperformancechange.com/ where you can download his brilliant book +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome Steve Hines who runs a successful 700 cow dairy farm in Waikato, NZ and is a former Fonterra Shareholder Council Chairperson. Steve talks about his previous career in sales and what you need to do to sell to farmers effectively in today’s world. He shares a ton of tips and tools, along with the mistakes you shouldn’t make that come straight from a true blue farmer. If you’re a rural rep or new to rural sales this is recommended listening for you. Listen, learn and enjoy. Show Notes To find out more about Melissa or book her for your next conference (hint: she is an amazing speaker!) visit: https://futurecentre.nz/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week guest Jonathan Stark conquers commoditisation by laying a challenge to rural business owners. Jonathan is one of the world’ best pricing and positioning experts with a worldwide following (just Google him to see what we’re talking about). He’s a big fan of writing emails every day to his list – and he proves how it works for him after being taught by global marketer Seth Godin. We talk Peter Drucker marketing and innovation, how to prevent pricing objections, the cadence of content, the power of positioning and why most problems stem from poor positioning, and how to sell effectively and strategically. We are very lucky to get guests like the calibre of Jonathan on our show so make sure you listen to this one. He doesn’t pull any punches and shares a ton of tools and tips you can use straight away to get better results. Show Notes: To find out more about Jonathan: www.jonathanstark.com +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

“If you want to 10x your business you need to 20x yourself.” This week we talk to the amazing Mike Agugliaro who is one very impressive human being. He’s sold 2 x 8 figure companies in the last 5 years and now runs a world-class life transformation coaching business with his wife Jennifer. Mike’s shares his story that started at 15 when he was left on his own, to running a hugely successful trades service business in New Jersey, US with 165 trucks and 200 employees that grew from $1m to $32m in 10 years. He founded and sold his CEO Warrior business in 2017 and now has set up a world class personal development company FuDog Group. Mike has accolades and recommendations from some of the best in the business inc Kevin Harrington (Shark Tank) and Jay Abraham so were incredibly lucky and fortunate to get Mike on our show. This has to be one of our best podcasts yet so enjoy and make sure to take lots of notes as Mike shares a ton of tools. Enjoy. Show Notes: To find out more about Mike and what he does visit: https://fudoggroup.com/ Buy his amazing book Mind Power: https://www.amazon.com/Mind-Power-Thoughts-Powerfully-Accelerate/dp/B09WCQGH9C Reach out to him on Linkedin/Facebook: https://www.linkedin.com/in/mikeagugliaro/ https://www.facebook.com/mikeagugliaro/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week we talk to my good mate Jess Hanara who holds the world record in power lifting for squat (148kgs) and dead lift (185kgs). She also bench presses 98kg. Jess is probably one of the strongest mental and physical human beings I have ever met (she also happens to be my PT). We talk about the importance of self-responsibility, the discipline of training and the power of visualisation and rituals. This is a good one if you want to get to the next level in your performance and learn from the best. Show Notes: Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week we talk to Richard Petrie, former NZ Black Caps cricketer, coach and consultant who now specialises in advising architectural firms on optimising their sales and marketing. Richard shares the same passion and curiousity on human behaviour, nature and biases so we have a great conversation based on his big cerebral brain. We talk about finding out what people want and helping them get it as well as him taking me through a live persuasion exercise (spoiler alert: he’s very good!). If you want to get better at persuading and influencing people – personally or professionally – this show is a masterclass for you. Show Notes: To find out more about Richard and what he does visit: [email protected] +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: https://bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my good mate Chanelle O’Sullivan who is founder of Farming Mums NZ which has 16k followers and up to 100 posts a day. She is also a massive, fast-paced ambitious entrepreneurial machine, a speaker on the Ag conference circuit, writer, Lincoln scholar, former veterinarian nurse and mother of 2 who now lives in Glenorchy, Otago. Like all my guests, Chanelle isn’t afraid to speak her mind and share her valuable views so that’s why we got her on the show. We talk about how companies can improve how they position and sell to rural women who are often the CEO or CFO of the farming household. We also talk about social media marketing tips. Show Notes: To find out more about Chanelle get in touch with her via Google or @chanelle.osullivan on Instagram. +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: https://bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz