Your Marketing Mates

This week we’re sharing a simple and super effective productivity hack to help you be your best self this year!

If you lead a marketing team, or just want to improve your efficiency and workflow, listen up.

The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits.

If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Belle & Liz. x

Welcome to 2022 marketing mates!

Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals. 

We're not sharing any spoilers. You'll have to tune in to hear what they are... 

If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one another on! 

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Belle & Liz. x

Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition!

Belle's resources:

1. Oh My Digital - emails and social content
2. LinkedIn Marketing Labs (free!)
3. Webflow 
4. FigJam collaboration software (Figma)

Liz's resources:

1. verygoodcopy.com
2. #careerhackwithkoon
3. Future Fit by Andrea Clarke (book)
4. Assistercast podcast by Assisterhood

We're taking a little mid-season break to enjoy the holidays and we'll be back in your ears early 2022!

Thank you for your support this year. If you've been enjoying the podcast, please don't forget to leave us a review on Spotify or Apple Podcasts. 

You can also connect with us on socials. 

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Merry Christmas, mates. Belle & Liz. x

You’ve probably heard the term Personal Brand before and you’re likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I’ve been meaning to do something about that…

Well buckle up mates, we’re breaking down the 5Cs of personal branding and sharing the reason’s why it helps to build your credibility and reputation within the workplace and wider industry:

1. Confidence
2. Curiosity
3. Credibility
4. Catalyst
5. Commitment (culture)

Hot tip: The end of the year is a perfect time to rest, reset and start thinking about how you’d like to strengthen your brand and what you’d like to advocate for in 2022.

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If you’ve got any questions or you’re not sure where to start, please connect with us on socials and send us a message.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Belle & Liz x

We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year. 

Some hot awards tips straight off the press:

• Be prepared. Look at past categories to see what you could be eligible for and keep them in mind during the year.
• Know application cut-off dates in advance!
• Don't presume there are 1000's of entries and you have no chance. 
• Look at the Under 30's awards. Start young. 
• Keep an eye out for team awards and work with others on a project together. Learning and collaborating. Double win.
• Keep trying. If you didn't win this year, try again next year!
• Just have a go. As simple as that. 

In this ep, we also share some great industry awards that you should start checking out, as entries are already opening for some categories. 

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If you have any questions about applying for awards, please feel free to connect with us on LinkedIn or Instagram if you haven't already.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Belle & Liz x

Hi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates!

Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast.

Thank you for joining us on this journey, we're looking forward to what this next year will bring.

Don't forget to connect with us on LinkedIn or Instagram if you haven't already.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Belle & Liz x

Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture.

In this episode, we’re chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace.

In summary, these are our 5 tips:

1. Look for opportunities to connect and build relationships
2. Consider how you communicate (don’t always resort to email)
3. Think about what they (your boss, client, team) want to know
4. Keep track of your achievements in a “win book”
5. Be prepared to back yourself!

The 20 seconds of bravery that Liz mentioned from “We bought a Zoo” can be found here.

And that’s a wrap on Season 3! This season we’ve covered off 10x skills and knowledge areas for marketers.

Please let us know what you thought of this season and any other skills you’d like us to discuss in future episodes. We love hearing from you.

We will be back in a couple of weeks with Season 4 - woo! 

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Welcome to another episode marketing mates! This week we’re talking money and how to talk the “finance talk” to your CFO, accountant, or sales team.

Often things can get a bit lost in translation between marketing acronyms and financial terms, but it’s important to clearly demonstrate the value you’re bringing through your marketing activity, with the budget you’ve been allocated.

Hot tip: you always want an ally in the room when you’re about to talk money and there’s nobody better than your finance person.

Here’s a little cheat sheet of 10 finance terms you should start getting familiar with as a marketer:

1. ROI - return on investment
2. Assets - things that you own
3. Liabilities - financial expenses owed
4. Balance Sheet - a snapshot of the business with all assets and liabilities
5. Cash Flow - measures the cash flowing in and out of the business
6. Margin - the difference between a selling price and the profit made
7. Profit & Loss Statement  (P&L)- also known as an Income Statement
8. Gross Income - the total money earned before taking out expenses
9. Gross Profit - the difference between the sale and the direct cost of making the sale
10. Working Capital - the cash you have in the bank that you can invest.

Now don’t be scared, go make friends with your finance person!

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

The word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys.

In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data:

1. Audience - overview of your website traffic and demographic insights
2. Acquisition - how are people getting to your site?
3. Behaviour - understanding where people are navigating throughout your site
4. Conversions - measuring your results against objectives.

If you’re wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy.

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Let’s talk about sales!

Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman.

In this episode we discuss a helpful sales framework known as SPIN:

1. Situation - gathering information about your customers’ situation
2. Problem - identifying customer pain points
3. Implication - understand the problems on a deeper level
4. Need-payoff - encouraging customers to explain the product benefits in their own words

PSA: Ice cream is recommended when listening to this episode.

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates