Your Marketing Mates

Establishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with.

We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, start becoming active on LinkedIn and expanding your network. At the risk of sounding cliche, it really is all about who you know in the industry!

Bonus tip: Buy your personal website domain. Creating a website (this can be down the track) or personal portfolio will help with your credibility when applying for jobs and it's also great practice with building a website.

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Quizzes:

1) Eclectic Energies Enneagram Tests

2) Brand Personality Quiz

3) Brand Archetypes (explains Brand Personality results)

We're both subscribed to a range of different emails, publications, blogs and podcasts that keep us in the know from a marketing and industry perspective.

Here are 8 of our top resources that we'd recommend you check out:

The Clikk

The Harvard Business Review

Later (Instagram blog)

Kate Toon (SEO)

HubSpot (blog)

Marketing Magazine

The Quicky (podcast)

Marketing School (podcast)

We'll be sharing some of our resource recommendations on a regular basis and would love to hear what you're listening to or filling your inbox with. You can get in touch with us on LinkedIn or via our Instagram @yourmarketingmates

We’ve combined our top meeting tips for a kick ass meeting - which coincidentally happen to all start with P’s. Here are 6 things you can start putting into practice during your next important meeting:

1. Power dressing - wear what makes you feel confident!

2. Power moves - aka “the claw” hand*

3. Position yourself in the middle of the table & break the ‘them vs us’ meeting mentality

4. Preparation is key - do your LinkedIn stalking

5. Provide an agenda in advance

6. Pre-plan who the dedicated note taker is - don’t ALWAYS put your hand up

Bonus tip: Power stance in the mirror beforehand!

*Check out our Instagram for a pic of the claw! @yourmarketingmates

The start of a new month only means one thing - it’s time to report on your marketing results. In this episode we each share our tracking tool BFFs when it comes to simplifying your reporting and informing your strategy for the next month.

Here are the links to our two must have tracking tools:
Google Campaign URL Builder - UTM tracking links
Google Tag Manager - Your one stop shop for tracking codes.

If you have any questions about reporting, or these tools, we'd love to hear from you.

You can message us via Instagram - @yourmarketingmates 

Or, please feel free to connect with us on LinkedIn.

This week we have some exciting updates to share with you in the world of Facebook and community management. For those of you in Social Media marketing roles, the removal of the 20% text rule for Facebook ads is a bit of a game changer...is it a good or bad thing? Only time will tell.

Mumbrella also recently announced their new comment moderation policy which got us thinking about how we should be reviewing and moderating comments and our social media policies.

What do you think about these updates? We'd love to hear from you.

You can message us via Instagram - @yourmarketingmates

Or, send us an email - [email protected]

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Read more about these updates in the links below:

Facebook Ad Text Update

Mumbrella's Comment Moderation Policy

The Guardian - "Australian media companies face defamation liability for comments on Facebook"

In our first episode we take a trip down memory lane and discuss how we’ve ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills.

We also touch on why we’ve both gone down the generalist marketing route, as opposed to becoming specialists.

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What’s a T-shaped marketing skill set?

To join our community, you can follow us on Instagram: @yourmarketingmates

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Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. Every week we’ll be having a casual chat about life in marketing and leadership. Feel free to grab a coffee, or a wine, and settle in for a chat with your mates.