10 Minute Beauty Business Podcast with Lexi Lomax

Ready for a truth bomb that'll shake up your world? This episode of the 10 Minute Beauty Business Podcast is all about the "I" word – investing. Yeah, I said it. The thing that makes your palms sweat and your heart race, not because it's your latest crush but because it's darn scary. We're tearing down the myths that investing is all cryptos and retirement plans. Nope, it's the secret sauce to beefing up your salon's cash flow by $50k or more. And trust me, it's not as daunting as it sounds.

Let's get real for a sec. I've been where you are – hustling hard in the salon, feeling like you're just one bad day away from chaos. I've poured my heart, soul, and every last penny into my biz, riding the rollercoaster of salon ownership. But here's the kicker: The moment I started to invest with intention – in myself, my team, and those game-changing business strategies – everything flipped. This episode is my tell-all on making those moves that turned my beauty biz from "meh" to "wow."

I'm diving deep into the hows and whys of smart investing, from personal growth to strategic biz moves. Think of it as your road map to stepping up your game without breaking the bank or your spirit. We're talking real talk about getting support, learning new tricks, and why joining forces with like-minded beauty mavens (hello, salon minds) can skyrocket your success. It's all about making your business work smarter, not harder.

So, if you're on the fence about investing, thinking it's all too complicated or risky, let this episode be your wake-up call. We're all about making those bold moves that pay off big time, adding that sweet $50k (or way more) to your bottom line. Join me and a crew of unstoppable beauty pros who are ready to take the leap and transform their businesses. Let's do this – because your beauty biz deserves to shine bright, and so do you!

Ready to raise your income - check out salonMINDS

or DM me and let's chat!

Work with me: Salon Minds: A three-month mastermind program opening this month, offering one-to-one support and a group setting with other salon owners to streamline the process of making salon ownership more peaceful and profitable - ⁠⁠CLICK HERE⁠ To the episode:

This episode is all about embracing change and the beauty of evolution within our podcast and your business. So, whether you're tuning in through your headphones or watching us on YouTube, get ready for an insightful blend of audio-visual content that aims to enrich your beauty business journey.

Today, we delve deep into a subject that's both personal and universally resonant among salon owners: the complex world of guilt. With 18 years of salon ownership under my belt, I've had my fair share of navigating the highs and lows, the profits and the doubts. Yet, what stands out most is the surprising role guilt has played in my journey—a sentiment that often stems from our actions and decisions as we strive to build wealth and success in our salons. It's a topic that's rarely discussed, yet profoundly impacts how we operate and view our accomplishments.

But it's not all introspection; this episode is packed with actionable advice and insights. From understanding the delicate balance between ego and humility in pricing strategies to recognizing the importance of setting clear boundaries with our teams, we're tackling guilt from every angle. More importantly, I share strategies to reframe your mindset around guilt, emphasizing the critical role of money mindset in shaping our business decisions and personal growth. Whether you're dealing with internal struggles or external pressures, the conversation aims to equip you with the tools to play big, shed unnecessary guilt, and lead your business with confidence and integrity.

And there's more! We're also giving you a sneak peek into Salon Minds, my salon business mastermind, designed to empower salon owners like you to conquer guilt and leap towards success with solid systems, strategies, and support. As we navigate this episode, remember, guilt in business is a journey, not a destination. It's about learning, growing, and understanding that feeling guilty is often a sign of our commitment to doing better. So join me, Lexi Lomax, as we explore the nuances of guilt in the beauty business, offering you a roadmap to overcome it and thrive. Your journey to a guilt-free business starts here, and I can't wait to dive in with you.

In today's episode, I'm drawing back the curtain on the dynamic strategies and robust systems that propel my businesses forward, regardless of the season's mood. This episode is brimming with practical insights designed to help you break down your objectives into achievable actions, ensuring your efforts are not just busy work but truly fruitful.

Diving into the essence of elevating your beauty business, this episode is a treasure chest of wisdom for conquering overwhelm and mastering growth. With an exclusive peek into my masterclass library and the transformative Salon Quarterly (SQ) and Salon Minds programs, I lay out a buffet of opportunities to skyrocket your business to unprecedented levels. And here's a sparkling jewel for you – I'm hosting a free masterclass focused on boosting your bottom line by $50K. Yes, you read that correctly! Seize this golden chance to arm yourself with strategies that most only fantasize about.

Now, let's address a common misconception: earning in your salon should be the most straightforward aspect of your day. Surprising, right? Let me guide you through this revelation. Beyond the routine transactions lies a vibrant landscape of creativity, client relationships, and strategic planning that can elevate your business from mere survival to flourishing success. This episode is laden with insights on crafting memorable experiences that not only boost your income but also enrich your creative soul and deepen client connections. Consider this your compass for navigating the intricacies of salon ownership with elegance, making profitability a delightful outcome of your passion and smart work.

If you're geared up to make 2024 a record-breaking year, this episode is your launchpad. Whether you're intrigued by Salon Quarterly's in-depth business revelations, prepping for the $50K masterclass, or eyeing the exclusive Salon Minds circle, I'm here to lead you every step of the journey. Your triumph is my goal, and together, we can sculpt a beauty enterprise that's not only profitable but also profoundly fulfilling. Don't miss out on this episode—it's packed with the encouragement, knowledge, and tactics you need to own this year like never before. Ready to make magic happen, beauty boss? And don't forget, share this with your beauty professional friends; it's a journey best traveled together!

Ways to work with me:

Free Masterclass - "5 Ways to $50k": A special, limited-time free masterclass aimed at adding $50K to your bottom line, taught live with a replay available for three days. ⁠⁠CLICK HERE

Masterclasses: A comprehensive library of masterclasses covering various topics relevant to beauty business growth. These include both free and paid masterclasses, along with bundles on specific subjects - CLICK HERE

Salon Quarterly (SQ): Described as a bingeable, fun, and easy way to achieve results, Salon Quarterly is a signature online program that focuses on making money the easiest thing you do in the salon - CLICK HERE

Salon Minds: A three-month mastermind program opening this month, offering one-to-one support and a group setting with other salon owners to streamline the process of making salon ownership more peaceful and profitable - CLICK HERE

Annual Advisory: Mentioned as an option for one-on-one coaching, available at the end of the year for those looking for personalized guidance.

DM me for wait list details for Annual Advisory and my intensives

Guess what? If you're catching this on the day of release, on February 26, 2024, you're in for a treat tomorrow night. I'm teaming up with the awesome folks at Gloss Genius for a FREE workshop on crafting an authentic brand that's all you. I'm psyched because everything we're going to chat about is straight from the heart, focusing on those SQ principles I rave about. Missed it live? No sweat. Scoot over to Gloss Genius' YouTube to catch the replay. It's packed with goodies and insights, and honestly, it's shaping up to be a blast. I'm all in for sharing and learning together, especially when it's about getting real and personal with our brands, check out my socials for more details.

In today's chat, I'm hitting on something we all feel but don't always talk about—the ups and downs of business life, or as I like to call it, the 'goop'. It's easy to get caught up in the day-to-day and forget to give ourselves a pat on the back for the small victories, especially when we're knee-deep in challenges. But here's the thing: every step forward, no matter how tiny, is worth celebrating. Let's make a pact to not just wait for the big wins to feel proud. Reflecting on our journey and seeing how far we've come can be a game changer.

I'm also super stoked to share that we're leaning into what makes the '10 Minute Beauty Business Podcast' tick—snappy, actionable advice you can use right away. You told us you love the quick listens, and we're listening! These bite-sized episodes are all about getting straight to the point, so you can dive in, get inspired, and then get back to doing your magic. And hey, I'm always here for a chat or to bounce ideas around. Slide into my DMs anytime; this community is all about supporting each other.

Now, let's get real about something—freedom. What does it mean to you in the context of your business? Are you chasing freedom from the never-ending to-do list, or are you looking for the freedom to pursue what lights you up, thanks to your biz? This convo is crucial for figuring out our 'why' and setting the stage for meaningful growth, both in business and in life. Whether it's fine-tuning your operations or dreaming big, remember, success starts with a solid plan and the right mindset. Let's tackle this together and unlock the freedom to make our beauty biz dreams a reality. Drop me a line about today's episode; I can't wait to hear your thoughts. Catch you next time, and keep shining your light!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
2. Check out Micro Mastery Classes - ⁠⁠⁠CLICK HERE ⁠⁠⁠
3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠⁠⁠CLICK HERE⁠⁠⁠
4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠⁠⁠ JOIN THE LIST HERE!⁠⁠⁠
5. Follow Ooh La La Salon on IG - @oohlalabeauties
6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.
7. Find resources online at⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.lexilomax.com⁠⁠⁠ and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

In today's special episode, I'm taking you on a little journey through the highs and lows of balancing work with those precious moments of life that just shouldn't be missed. You know, like those all-important family days during the holidays that I, too, have been guilty of overlooking in the past. But not this time! I finally got it right, marking my calendar with a big orange "no calls" note, and it felt absolutely amazing. Let's dive into how we can all make room for more of these wins, both in our businesses and personal lives.

So, I've been thinking a lot about what makes us salon owners tick. We're like these super passionate, driven creatures who just want to crush it in our businesses, but dang, it can be exhausting, right? I've seen it firsthand, and let's be real, I've lived it. Working smarter, not harder, is where it's at, and I've got some juicy stories and tips to share about transforming our work habits to achieve that dream balance. We're talking big results without burning the midnight oil.

And oh! I have to tell you about this incredibly sweet message I got from a client. It was this screenshot of a text conversation with her husband, thanking her for chasing her crazy dreams, and her living her dream life with him. Heart-melting stuff, truly. It's these kinds of stories that remind me why I do what I do. Whether you're flying solo or have a partner cheering you on, it's all about loving what you do and who you're with. This client's transformation? A total 180, all by tweaking how she runs her business. It's possible, folks!

Lastly, I'm super excited to spill the beans on something BIG - my salon owner only mastermind program. If you're ready to level up your business game and join a group of badass salon owners who are all about growth, efficiency, and cutting through the fluff, then you've got to check this out. It's going to be a no-BS, give-me-the-roadmap kind of deal, and I promise, it's going to be epic. So, if your heart's racing a bit faster thinking about it, hit me up with a DM. Let's make magic happen together!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠⁠⁠⁠

2. Check out Micro Mastery Classes - ⁠⁠CLICK HERE ⁠⁠

3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠⁠CLICK HERE⁠⁠

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠⁠ JOIN THE LIST HERE!⁠⁠

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at⁠⁠ ⁠⁠⁠⁠www.lexilomax.com⁠⁠ and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Wow, what a ride these first couple of weeks have been! I've been attending retreats, teaching in Anaheim (shoutout to my premiere show fam!), and just soaking in all the love and energy from you amazing folks. It's been a blast, but boy, am I glad to be back in my own cozy space. There's nothing like the feeling of coming home after being on the road, right?

Meeting so many of you in person was the highlight of my journey. Seriously, your support and enthusiasm at the premiere show made everything I do feel even more worthwhile. It's like we're all part of this big, beautiful beauty community, and I'm just so grateful for each and every one of you. And to those who came up to say hi, you made my heart sing! It's incredible to connect with listeners in real life and feel that shared passion for our industry.

Now, let's chat about something that's been buzzing in our world - the whole Unite and Ulta situation. It's stirred up quite a conversation, hasn't it? I've been thinking a lot about what this means for us in the salon biz and how we adapt to these retail changes. But after some heart-to-heart talks and a bit of reflection, I'm seeing the silver lining and the opportunities it brings. It's all about staying flexible, focusing on what we do best, and keeping those connections with our clients as authentic as ever.

So, as we navigate through these shifts together, remember that it's our shared love for beauty and our community that keeps us going. Whether it's choosing to prioritize our personal time (yep, straight into my jammies when I get home!) or diving deep into the evolving retail landscape, let's keep our hearts open and our spirits high. We're in this beautiful journey together, and I can't wait to see where it takes us.

Drop me a message, share your thoughts, or just say hi - I'm all ears and here for the chat. Here's to more beauty, more connections, and an amazing year ahead. Enjoy!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠

2. Check out Micro Mastery Classes - ⁠CLICK HERE ⁠

3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠CLICK HERE⁠

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠ JOIN THE LIST HERE!⁠

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at⁠ ⁠⁠www.lexilomax.com⁠ and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Welcome back to The 10 Minute Beauty Business Podcast with me, Lexi Lomax. In today's episode, we're diving into something super close to my heart - how we, as salon owners and beauty professionals, can truly uplift our game in customer service. It's all about the lessons learned, both from personal experiences and the wisdom shared by my mentors. I've had this amazing journey of growth, not just as a mentor myself but also by being on the receiving end of mentorship. It's been eye-opening, to say the least. Sitting down (or zooming in) with my mentors has filled me with insights that I'm just itching to share with you. It's all about creating those magical moments for ourselves and our clients, and sometimes, that means stepping back and letting things unfold naturally.

In today's chat, I want to unpack a powerful message that one of my mentors shared. It's about the beauty of letting things happen in their own mystical and magical way, without trying to force or control the outcome. I know, it sounds a bit out there, but stick with me. This lesson hit home during a mentorship call with about 20 of us listening in, nodding and realizing that sometimes, when we let go of the reins, things turn out even more beautiful than we could've planned. It's a gentle reminder for all of us, especially in the creative and often unpredictable world of beauty, to trust the process and embrace the journey, bumps and all.

Now, let me tell you about a little incident that happened at a fancy restaurant - yep, the one with the unexpected shower of ice water. Beyond the initial shock and the mess, this experience shed light on the essence of customer service, or the lack thereof, and got me thinking about how we handle things in our salons. It wasn't just about the accident itself but how it was managed (or rather, mismanaged) that left a lasting impression. This story isn't just a recount of a dinner gone wrong; it's a stepping stone to discussing how we can respond to unforeseen mistakes in our salons to ensure our clients always feel valued and cared for, even when things don't go as planned.

So, if you're looking to elevate your salon's customer service and ensure every client leaves not just satisfied but genuinely delighted, this episode is for you. Let's dive in and explore how we can make our salons not just a place for beauty transformations but a sanctuary where every client feels seen, heard, and appreciated.

Enjoy!

RESOURCES:

1. Check out SQ - ⁠CLICK HERE⁠

2. Check out Micro Mastery Classes - CLICK HERE

3. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Now for the episode:

Welcome back to another episode of The 10 Minute Beauty Business Podcast! Today, we're diving into something that's a game-changer for every salon owner out there - the "5 P's of Positioning in the Salon." Ever wondered why some salons just seem to effortlessly attract and retain clients, while others struggle? The secret lies in how you position your business, and I've got the insider tips to transform the way you're seen and heard in this competitive beauty world.

From understanding what your clients truly desire ('Pleasure') to addressing their deepest hair woes ('Pain Point'), we're covering it all. Plus, I'll be revealing the unique processes that set your salon apart, how to position yourself as the go-to expert, and the art of pitching your services so clients can't resist coming back for more.

So grab your notepad, because these insights are pure gold for anyone in the beauty biz.

And hey, don't forget to send in those YouTube show name suggestions – let's make some magic together! Here’s to elevating your salon's game, one podcast at a time. Tune in, get inspired, and let's transform your salon story!

Enjoy!

RESOURCES:

1. Check out SQ - ⁠CLICK HERE⁠

2. Check out Micro Mastery Classes - CLICK HERE

3. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at www.lexilomax.com and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Now for the episode:

I've got an episode that's going to light a fire under you and get those salon chairs spinning! This week, I'm diving deep into what it takes to elevate your salon to that dreamy $1 million mark. Whether you're just starting out or you've been in the game for a while, this episode is jam-packed strategies and real-talk advice that can take your business to new heights.

I've been having an absolute blast in my DMs lately. I threw out a challenge on Instagram, asking salon owners who want to add an extra $50K to their revenue without extra time behind the chair to hit me up. The response? Incredible! It's about revolutionizing your approach with smart marketing, strategic planning, and fixing those leaky parts of your business. Trust me, making a significant impact on your bottom line is totally doable, and I'm here to show you how.

But let's talk about the big goal: reaching that $1 million mark. It's not just about the money; it's about the journey and growth it takes to get there. I'm pulling back the curtain on what it means to be a million-dollar salon, sharing insights from my own journey and the high-level conversations I've been privileged to be a part of. This episode isn't just about numbers; it's about mindset shifts, leadership, and understanding the value of every step you take towards your goal.

Speaking of mindset, let's dive into the real talk. Hitting those high revenue marks, like $500K or even $750K, isn't just about working harder; it's about working smarter and with intention. It's about creating a balance between corporate savvy and entrepreneurial heart. I'm sharing the challenges and triumphs at each stage of growth, from making your first $100K to aiming for that million. It's about understanding the importance of solidifying your foundation at every level to ensure sustainable growth.

Finally, I'm super excited to announce the launch of a brand-new Salon Owner Mastermind kicking off in mid-March! This is your chance to join a community of driven salon owners looking to add significant numbers to their revenue, and guess what? We're doing it without adding extra hours behind the chair. Spaces are limited, and it's going to be epic, so slide into my DMs to reserve your spot!

So, tune in to this episode for an invigorating blend of motivation, strategy, and real-world examples. Whether your goal is $200K or $1 million, it's all about the journey, and I'm here to guide you every step of the way. Let's add those zeros and make your salon dreams a reality! Remember, every step matters, and I'm here to celebrate every milestone with you. Let's do this!

Enjoy!

RESOURCES:

1. Check out SQ - ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠

2. Check out Micro Mastery Classes - ⁠CLICK HERE ⁠

3. Join Waitlist to hear about the next Dream Ten Retreat - ⁠CLICK HERE⁠

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox⁠ JOIN THE LIST HERE!⁠

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at⁠ ⁠⁠www.lexilomax.com⁠ and on IG @lomax.lexi

Don't miss my FREE masterclass - THE NEXT 90 - ⁠⁠⁠⁠⁠⁠⁠⁠grab yours here⁠⁠⁠⁠⁠⁠

Check out all my micro mastery masterclasses - ⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Now for the episode:

This episode was recorded in the car on my way home from a business intensive in the heart of the Arizona desert, so excuse the noise. But I was so pumped to record about this topic, I couldn't wait (while Josh drove).

In today's episode, we tackle a crucial aspect of salon ownership – the continuous flow of new business. It's a topic that sparked quite a debate on my Instagram, but I firmly believe in its importance. Whether you run a commission salon or a rental space, attracting new clients is key to sustainability and growth. I share a thought-provoking conversation with a salon owner about this, emphasizing that driving new business is not just about profitability but about being an effective leader and shaping a thriving salon culture. It’s about being more than just a stylist or a service provider; it’s about being a visionary for your business.

I discuss the sometimes controversial subject of building clientele for renters. I believe it's a shared responsibility, a symbiotic relationship where everyone plays a part in the salon's success. Clear agreements and expectations are vital, whether you're dealing with rental, commission, or hybrid models. As salon owners, it's our job to guide and support our team, creating an environment where everyone can flourish. It all boils down to how much you want your salon to succeed and your willingness to do whatever it takes.

And for those of you looking to grow your business without adding extra hours behind the chair, stay tuned for the unveiling of the new Salon Quarterly – it's going to be a game-changer (link below)!

Enjoy!

RESOURCES:

1. Check out SQ - ⁠CLICK HERE⁠

2. Check out Micro Mastery Classes - CLICK HERE

3. Join Waitlist to hear about the next Dream Ten Retreat - CLICK HERE

4. Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

5. Follow Ooh La La Salon on IG - @oohlalabeauties

6. Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

7. Find resources online at www.lexilomax.com and on IG @lomax.lexi