Books Made Me Do It

"I realized that to earn more, I needed to become more."

In this episode of the Books Made Me Do It podcast, Catherine sits down with Sabrina Cyr-Vidal, a network marketer and investor. Sabrina chose to discuss the book "Go Pro: 7 Steps To Becoming a Network Marketing Professional" written by Eric Worre.

The author takes his more than 25 years of experience in the profession and boils it down in this easy-to-read guide that shares the 7 steps to becoming a network marketing professional. Sabrina & Catherine dive deep into her story, what brought her to go all-in as a network marketer and how it changed everything for her. Are you ready to go pro?

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

“A man can create anything which he can imagine.”

In this episode of the Books Made Me Do It podcast, Catherine sits down with Stephanie Gee, one of four of the Gee women behind Gee Beauty, a multi-generational beauty brand founded in 2005. Steph is a beauty expert who runs Gee Beauty Toronto’s studio operations and leads Gee’s social media and content creation. Over the past 15 years, Steph has worked alongside world-renown skin experts like Dr. Sebagh, Dr. Barbara Sturm and Dr. Dennis Gross. On her platforms, Steph shares her inspiration, education, wellness routines and beauty tutorials.

Steph chose to discuss the book Think & Grow Rich written by Napoleon Hill. Though it has been featured on the show, you're in for a surprise with her fresh new perspective. Catherine and Steph will dive deep into the power of mindset & manifestation, her key rituals & how she stays grounded, her entrepreneurial journey and how the book impacted her leadership style!

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For more  tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/

“People don't buy what you do; they buy why you do it. And what you do proves what you believe.”

In this episode of the Books Made Me Do It podcast, Catherine shares with us how to communicate and adapt your mindset to inspire others, which she learned from Start With Why, written by Simon Sinek, author and inspirational speaker. He introduces the idea that great leaders inspire others by putting the Why (the purpose) before the How (the process) or the What (the product).

By WHY, Sinek means what your purpose, cause or belief is? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others. In this episode, Catherine will guide you through the process of understanding how to define your WHY. Are you ready to communicate like a leader, gain clarity on your WHY and inspire others to take action?

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For more  tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/

Welcome to the Books Made Me Do It podcast! 🎉

“Your true worth is determined by how much more you give in value than you take in payment.”

In this episode of the Books Made Me Do It podcast, Catherine sits down with Trish Arcaro, Spiritual Realtor who approaches the real estate market in a holistic manner. Trish created the 3 Elements to Manifesting Your First Home, a course that helps millennial first time home buyers use the Law of Attraction and manifestation to purchase their first home. She assists all families and individuals open up to receiving what their best life has to offer them and bringing it into their reality.

Trish chose to discuss the book “The Go-Giver: A Little Story About a Powerful Business Idea," written by Bob Burg and John David Mann. The authors introduce the concept that the key to success is giving and how your influence is determined by how abundantly you place other people’s interests first. Trish and Catherine dive deep into the authors’ Five Laws of Stratospheric Success that will help you find fulfillment and greater success in business, in your personal lives and in your communities.

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/

Welcome to the Books Made Me Do It podcast! 🎉

“If you want a new outcome, you will have to break the habit of being yourself, and reinvent a new self.”

In this episode of the Books Made Me Do It podcast, Catherine sits down with Zainab Benson, an embodiment and EFT coach. Zainab chose to discuss the book "Breaking The Habit Of Being Yourself: How to Lose Your Mind and Create a New," written by Dr. Joe Dispenza, renowned author, speaker, researcher, and chiropractor.

The author introduces the concept that to change our life is to change our energy. If we're going to change some aspect of our reality, we have to think, feel, and act in new ways; we have to "be" different in our responses to experiences. Zainab and Catherine dive deep into the author's principles to break free of the grip of our emotions to create happy, healthy, and abundant lives. Are you ready to learn how to dream your world into being?

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/

Welcome to the Books Made Me Do It podcast! 🎉

“Story is the greatest weapon we have to combat noise because it organizes information in such a way that people are compelled to listen.”

In this episode of the Books Made Me Do It podcast, Catherine shares with us how to sell our products or services with storytelling through the 7-Part Framework she learned from Building A Story Brand: Clarify Your Message So Customers Will Listen, written by Donald Miller, American author, public speaker, and business owner.

Story is the most powerful tool in the world to captivate the human brain. When you learn to use story in your brand’s communication, your customers will finally pay attention to what you’re saying. You can learn to use story to clarify your message by following Donald Miller’s seven universal story points all humans respond to, which Catherine will guide you through in this episode.

You’ll finally learn the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for your website and social media! Are you ready to gain clarity on your message and communicate it in a way that your clients will hear it and respond to it?

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/

Welcome to the Books Made Me Do It podcast! 🎉

"When you really want something to happen, the whole universe will conspire so that your wish comes true.” - The Alchemist

In this episode, Catherine sits down with Martha Coraggio an internationally recognized empowerment coach for women. By leveraging years of certifications and experience, she uses proven self-empowerment and embodiment methods to discover their purpose and reach their desired life & true realization. Martha chose to discuss the book "The Alchemist," written by Paulo Coelho.

The book tells the story of a young shepherd named Santiago, who goes on a journey to fulfill his 'personal legend,' represented in the book as "seeking for a treasure." Along the way, he runs into many obstacles, and the journey quickly turns into an adventure. Catherine and Martha dive deep into this inspiring tale of self-discovery and discuss the importance of pursuing our dreams and never giving up in the process. 

Are you ready to get inspired and learn the moral of this enchanting tale?

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp)

➡️ Visit Catherine’s website: https://catherinepaquette.com/

“Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.”

In this episode of the Books Made Me Do It podcast, Catherine shares how to create an irresistible brand with sensory marketing through the lessons she learnt from Onward: How Starbucks Fought for Its Life without Losing Its Soul, written by Howard Schultz, CEO of Starbucks, one of the first books she read about branding.

In this ever-changing society, the most powerful and enduring brands are built from the heart. According to the author, at the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Catherine discusses how companies that last are those that are authentic and put their customers at the heart of what they do. Are you ready to learn how to elevate your clients' experiences?

Follow our host Catherine Paquette on Instagram (@heyitscathp) or visit Catherine’s website to learn more about her 1:1 Up-Level Your Brand Program: https://catherinepaquette.com/

“Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.”

In this episode of the Books Made Me Do It podcast, Catherine shares how to create an irresistible brand with sensory marketing through the lessons she learnt from Onward: How Starbucks Fought for Its Life without Losing Its Soul, written by Howard Schultz, CEO of Starbucks, one of the first books she read about branding.

In this ever-changing society, the most powerful and enduring brands are built from the heart. According to the author, at the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Catherine discusses how companies that last are those that are authentic and put their customers at the heart of what they do. Are you ready to learn how to elevate your clients' experiences?

Follow our host Catherine Paquette on Instagram (@heyitscathp) or visit Catherine’s website to learn more about her 1:1 Up-Level Your Brand Program: https://catherinepaquette.com/

Welcome to the Books Made Me Do It podcast! 🎉

“If you want to love what you do, abandon the passion mindset (“what can the world offer me?”) and instead adopt the craftsman mindset (“what can I offer the world?”).” - So Good They Can't Ignore You

In today’s episode, Catherine is meeting with Ameer Alba (@ameeralba), CMO of Le Tribe Media, to discuss the book "So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love" written by Cal Newport. 

This disruptive book challenges the long-held wisdom of “follow your passion” and uncovers a better alternative, which relies on adopting the "craftsman mindset" and deliberately practicing on becoming so good they can’t ignore you. 

The author introduces the idea that passion comes after you put in the hard work to become excellent and highly skilled at something valuable, not before. In other words, what you do for a living is much less important than how you do it.

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For more tips on marketing, business and personal branding:

➡️ Follow our host Catherine Paquette on Instagram (@heyitscathp) 

➡️ Visit Catherine’s website: https://catherinepaquette.com/