Human Insight Podcast

The digital acceleration is changing everyone’s lives, especially for designers who are more and more in demand across companies, industries and geographies.

The past decade has seen incredible changes to design, and who is a designer.

In fact, the US Bureau of Labor Statistics this year officially recognized the job of “web and digital interface designer,” says Andrew Hogan, who leads insights and analysis at Figma and was this week’s guest on the Human Insight Podcast.

“And there’s also this realization that design can impact things at a business level, call it Big D design,” Hogan said. “It’s not just about moving pixels, it’s also about solving business problems.”

Podcast co-hosts Andy MacMillan and Janelle Estes talked with Andrew before Adobe’s announced its intentions to acquire Figma for $20 billion.

In addition to discussing how much design has changed, as well as what’s ahead, they also discussed what are the best practices across the industry, especially as it pertains to big, global, and/or enterprise organizations.

Follow us on LinkedIn or Twitter

Co-host Janelle Estes | @janelle_estes

Co-host Andy MacMillan | @apmacmillan

Producer Nathan Isaacs | @isaacsnd

UserTesting | @usertesting

Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights

Get a free video of a real person reviewing your website

The digital acceleration is changing everyone’s lives, especially for designers who are more and more in demand across companies, industries and geographies.

The past decade has seen incredible changes to design, and who is a designer.

In fact, the US Bureau of Labor Statistics this year officially recognized the job of “web and digital interface designer,” says Andrew Hogan, who leads insights and analysis at Figma and was this week’s guest on the Human Insight Podcast.

“And there’s also this realization that design can impact things at a business level, call it Big D design,” Hogan said. “It’s not just about moving pixels, it’s also about solving business problems.”

Podcast co-hosts Andy MacMillan and Janelle Estes talked with Andrew before Adobe’s announced its intentions to acquire Figma for $20 billion.

In addition to discussing how much design has changed, as well as what’s ahead, they also discussed what are the best practices across the industry, especially as it pertains to big, global, and/or enterprise organizations.

Follow our new show: Insights Unlocked

Kausamby Manjita joins the Human Insight podcast this week to discuss her work bringing the complex technologies that Walmart, Alibaba and Amazon use to the rest of the retail world.

Kaus is CEO and co-founder of Mason, an all-in-one platform that helps entrepreneurs automate their online stores.

Currently, she said, about 98 of every 100 people who land on any online store (that is not big tech) usually drop off before buying anything compared to the 15 of every 100 for a big retailer. She wants to help close that gap for entrepreneurs, especially when the cost of acquiring web traffic to your store is increasing.

Additionally, Kaus outlined the specific challenges these owners face, whether that was in sales and promotions, personalization, or data-driven merchandising.

She also discussed how she helps these vastly different online businesses connect with their audiences in a way that is authentic.

Follow our new show: Insights Unlocked

Kausamby Manjita joins the Human Insight podcast this week to discuss her work bringing the complex technologies that Walmart, Alibaba and Amazon use to the rest of the retail world.

Kaus is CEO and co-founder of Mason, an all-in-one platform that helps entrepreneurs automate their online stores.

Currently, she said, about 98 of every 100 people who land on any online store (that is not big tech) usually drop off before buying anything compared to the 15 of every 100 for a big retailer. She wants to help close that gap for entrepreneurs, especially when the cost of acquiring web traffic to your store is increasing.

Additionally, Kaus outlined the specific challenges these owners face, whether that was in sales and promotions, personalization, or data-driven merchandising.

She also discussed how she helps these vastly different online businesses connect with their audiences in a way that is authentic.

Follow us on LinkedIn or Twitter

Co-host Janelle Estes | @janelle_estes

Co-host Andy MacMillan | @apmacmillan

Producer Nathan Isaacs | @isaacsnd

UserTesting | @usertesting

Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights

Get a free video of a real person reviewing your website

In this bonus episode celebrating International Podcast Day 2022, 12 past guests on the show share their tips and advice for convincing others to invest in customer feedback.

In order of appearance are:

Ep. 48: Wesley Faulkner
Ep. 46: Patrick Quattlebaum
Ep. 17: Christian Idiodi
Ep. 47: Karthik Suresh
Ep. 20: April Dunford
Ep. 45: Radhika Dutt
Ep. 41: Bobbie Wood
Ep. 40: C. Todd Lombardo
Ep. 28: Jennifer Lee
Ep. 15: Susan Rice
EP. 18: Catherine Richards
Ep. 26: Brent Leary

Follow us on LinkedIn or Twitter

Co-host Janelle Estes | @janelle_estes

Co-host Andy MacMillan | @apmacmillan

Producer Nathan Isaacs | @isaacsnd

UserTesting | @usertesting

Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights

Get a free video of a real person reviewing your website

In this bonus episode celebrating International Podcast Day 2022, 12 past guests on the show share their tips and advice for convincing others to invest in customer feedback.

In order of appearance are:

Ep. 48: Wesley Faulkner
Ep. 46: Patrick Quattlebaum
Ep. 17: Christian Idiodi
Ep. 47: Karthik Suresh
Ep. 20: April Dunford
Ep. 45: Radhika Dutt
Ep. 41: Bobbie Wood
Ep. 40: C. Todd Lombardo
Ep. 28: Jennifer Lee
Ep. 15: Susan Rice
EP. 18: Catherine Richards
Ep. 26: Brent Leary

Follow our new show: Insights Unlocked

"When you're thinking about measuring a community, usually what you measure is what you effect," said Wesley Faulkner, Senior Community Manager at Amazon’s AWS. "So, if you're not measuring the success of the people who are in the community, if that's not part of the measurements, then you're really not going to be tracking that. Thus, you may lose sight of what makes your community good."

Wesley talked with Andy MacMillan, UserTesting's CEO, and Janelle Estes, UserTesting's Chief Insights Officer, in Episode 48 of the Human Insight Podcast.

Wesley is a first-generation American, public speaker, and podcaster. He is a founding member of the government transparency group Open Austin and a staunch supporter of racial justice, workplace equity, and neurodiversity. His professional experience spans technology from AMD, Atlassian, and Dell among others. Wesley is currently .

He also co-hosts the developer relations focused podcast Community Pulse and serves on the board for SXSW.

He said measuring what makes a sponsored community successful can be complicated. Ask the sales team and they want to know how many leads are coming from the community. Ask customer service and they want to know how many tickets are being diverted to and answered in the community.

"But if I had to boil it down to anything," Faulkner said, "it is what does the community itself say its worth?"

Listen to the episode to hear Faulkner's tips for putting metrics to that measurement.

Additionally, they discuss:

1. What do Faulkner mean when he says community shapes us?
2. What are the benefits of a community to those within the community, and what are the benefits to the sponsoring organization?
3. How do you authentically build an audience, especially as everything seems to shift to more digital, more remote, and more global ?

Follow us on LinkedIn or Twitter

Co-host Janelle Estes | @janelle_estes

Co-host Andy MacMillan | @apmacmillan

Producer Nathan Isaacs | @isaacsnd

UserTesting | @usertesting

Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights

Get a free video of a real person reviewing your website

"When you're thinking about measuring a community, usually what you measure is what you effect," said Wesley Faulkner, Senior Community Manager at Amazon’s AWS. "So, if you're not measuring the success of the people who are in the community, if that's not part of the measurements, then you're really not going to be tracking that. Thus, you may lose sight of what makes your community good."

Wesley talked with Andy MacMillan, UserTesting's CEO, and Janelle Estes, UserTesting's Chief Insights Officer, in Episode 48 of the Human Insight Podcast.

Wesley is a first-generation American, public speaker, and podcaster. He is a founding member of the government transparency group Open Austin and a staunch supporter of racial justice, workplace equity, and neurodiversity. His professional experience spans technology from AMD, Atlassian, and Dell among others. Wesley is currently .

He also co-hosts the developer relations focused podcast Community Pulse and serves on the board for SXSW.

He said measuring what makes a sponsored community successful can be complicated. Ask the sales team and they want to know how many leads are coming from the community. Ask customer service and they want to know how many tickets are being diverted to and answered in the community.

"But if I had to boil it down to anything," Faulkner said, "it is what does the community itself say its worth?"

Listen to the episode to hear Faulkner's tips for putting metrics to that measurement.

Additionally, they discuss:

1. What do Faulkner mean when he says community shapes us?
2. What are the benefits of a community to those within the community, and what are the benefits to the sponsoring organization?
3. How do you authentically build an audience, especially as everything seems to shift to more digital, more remote, and more global ?

Follow our new show: Insights Unlocked

This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch.

Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.

In their conversation, they discuss:

• What are some ways to ensure you successfully launch?
• Whether that changes based on the business size (small or large), or model (B2B or B2C)
• What are the elements of a GTM plan?
• What are the key ingredients in building a culture of innovation?
• How can digital product leaders best support a culture of innovation?

Follow us on LinkedIn or Twitter

Co-host Janelle Estes | @janelle_estes

Co-host Andy MacMillan | @apmacmillan

Producer Nathan Isaacs | @isaacsnd

UserTesting | @usertesting

Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights

Get a free video of a real person reviewing your website

This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch.

Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.

In their conversation, they discuss:

• What are some ways to ensure you successfully launch?
• Whether that changes based on the business size (small or large), or model (B2B or B2C)
• What are the elements of a GTM plan?
• What are the key ingredients in building a culture of innovation?
• How can digital product leaders best support a culture of innovation?

Follow our new show: Insights Unlocked