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Human Insight Podcast
by UserTesting PodcastWelcome to the Human Insight Podcast where we share with you the business stories, ideas, and trends shaping the future of customer experience told first-hand by the experts themselves. This is your show if you work in product management, UX design and research, marketing, digital transformation and more.
Copyright: © 2023 Human Insight Podcast
Episodes
Understanding the accessibility and usability of UX writing
42m · PublishedGood UX writing begins with usability and accessibility.
Bobbie Wood, founder and CEO of UX Content Collective, joins the Human Insight Podcast this week to discuss UX writing and the importance of making it inclusive to everyone and all abilities.
Bobbie and co-host Janelle Estes, UserTesting’s Chief Insights Officer, also discuss how Artificial Intelligence will impact UX writing.
We also solicited feedback from UX writers and content writers from around the world, asking their thoughts about AI and how it may affect their careers.
You can watch highlight reel videos of what they said. In the first, they answer whether AI will take their job. And in the second, we ask what advantages do you think humans have over AI when it comes to writing.
This week’s insights
Last week, the U.S. Congress held its first hearing on UFOs in 50 years. At the hearing, a Navy intelligence official told lawmakers no evidence of aliens had been found. However, a database of reports of UFOs now includes about 400 incidents, up from 143 assessed in a report released about a year ago.
The military says improved sensors, an increase in drones and other non-military unmanned aerial systems, and "aerial clutter" such as Mylar balloons as causes for the uptick in reported incidents.
In a Gallup poll in June 2021, one-third of Americans said they believed some UFOs are indeed alien spacecraft, and a resounding three-fourths of Americans said that "life of some form" exists elsewhere in the universe.
If you had one question to ask someone from another planet or solar system, what would it be?
We asked UserTesting contributors if they had one question to ask someone from another planet or solar system, what would it be.
We'd love your feedback
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow our new show: Insights Unlocked
Understanding the accessibility and usability of UX writing
42m · PublishedGood UX writing begins with usability and accessibility.
Bobbie Wood, founder and CEO of UX Content Collective, joins the Human Insight Podcast this week to discuss UX writing and the importance of making it inclusive to everyone and all abilities.
Bobbie and co-host Janelle Estes, UserTesting’s Chief Insights Officer, also discuss how Artificial Intelligence will impact UX writing.
We also solicited feedback from UX writers and content writers from around the world, asking their thoughts about AI and how it may affect their careers.
You can watch highlight reel videos of what they said. In the first, they answer whether AI will take their job. And in the second, we ask what advantages do you think humans have over AI when it comes to writing.
This week’s insights
Last week, the U.S. Congress held its first hearing on UFOs in 50 years. At the hearing, a Navy intelligence official told lawmakers no evidence of aliens had been found. However, a database of reports of UFOs now includes about 400 incidents, up from 143 assessed in a report released about a year ago.
The military says improved sensors, an increase in drones and other non-military unmanned aerial systems, and "aerial clutter" such as Mylar balloons as causes for the uptick in reported incidents.
In a Gallup poll in June 2021, one-third of Americans said they believed some UFOs are indeed alien spacecraft, and a resounding three-fourths of Americans said that "life of some form" exists elsewhere in the universe.
If you had one question to ask someone from another planet or solar system, what would it be?
We asked UserTesting contributors if they had one question to ask someone from another planet or solar system, what would it be.
We'd love your feedback
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow us on LinkedIn or Twitter
Co-host Janelle Estes | @janelle_estes
Co-host Andy MacMillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
UserTesting | @usertesting
Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights
Get a free video of a real person reviewing your website
Delivering value to both your customers and your business
33m · PublishedOne of the rules of product research is “insights are best shared,” says C. Todd Lombardo.
The subtext is never write a report that no one is going to read.
C. Todd is the vice president of product and design at Openly, an insurance-tech company empowering agents to deliver a higher standard of service through cutting-edge technology and comprehensive options.
He joined UserTesting’s CEO Andy MacMillan and Chief Insights Officer Janelle Estes on the Human Insight Podcast to talk about all things product management, such as how he shares insights and aligns the company with what customers want.
Instead of writing reports, C. Todd said, product leaders should ask themselves how do you bring people along for the ride? How can you share the insights you’re getting from your customers? Can you involve others in your organization before the insights are even generated?
For example, he is often asked how he involves an executive in a design sprint.
His strategy, he said, is to apply a multitouch inclusion strategy.
- Include them the first half hour of the first day when you are doing your assumption storming and trying to understand the problem you are solving so that they have the opportunity to co-create with you and shape the problem you’re trying to solve.
- Bring them in again at the end of the third day when you’ve gotten your sketches ready and your starting prototyping. “These are the solutions we think we’re going to to try and build, prototype and test, what do you think.”
- And then bring them in again at the end of the last day. “We tested this and here are some of the videos from our conversations, these are some of the things we learned.”
By doing that, they’ve had more visibility — and buy in — into the whole journey. It’s not easy, C. Todd says, but it’s the best way he’s seen teams get executives involved.
Listen to the episode to get more insights from C. Todd. Also, in a new podcast segment we’re calling UserTesting Insights, you can also hear what podcast listeners thought about the Human Insight Podcast’s old introduction and its replacement.
We'd love your feedback
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow us on LinkedIn or Twitter
Co-host Janelle Estes | @janelle_estes
Co-host Andy MacMillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
UserTesting | @usertesting
Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights
Get a free video of a real person reviewing your website
Delivering value to both your customers and your business
33m · PublishedOne of the rules of product research is “insights are best shared,” says C. Todd Lombardo.
The subtext is never write a report that no one is going to read.
C. Todd is the vice president of product and design at Openly, an insurance-tech company empowering agents to deliver a higher standard of service through cutting-edge technology and comprehensive options.
He joined UserTesting’s CEO Andy MacMillan and Chief Insights Officer Janelle Estes on the Human Insight Podcast to talk about all things product management, such as how he shares insights and aligns the company with what customers want.
Instead of writing reports, C. Todd said, product leaders should ask themselves how do you bring people along for the ride? How can you share the insights you’re getting from your customers? Can you involve others in your organization before the insights are even generated?
For example, he is often asked how he involves an executive in a design sprint.
His strategy, he said, is to apply a multitouch inclusion strategy.
- Include them the first half hour of the first day when you are doing your assumption storming and trying to understand the problem you are solving so that they have the opportunity to co-create with you and shape the problem you’re trying to solve.
- Bring them in again at the end of the third day when you’ve gotten your sketches ready and your starting prototyping. “These are the solutions we think we’re going to to try and build, prototype and test, what do you think.”
- And then bring them in again at the end of the last day. “We tested this and here are some of the videos from our conversations, these are some of the things we learned.”
By doing that, they’ve had more visibility — and buy in — into the whole journey. It’s not easy, C. Todd says, but it’s the best way he’s seen teams get executives involved.
Listen to the episode to get more insights from C. Todd. Also, in a new podcast segment we’re calling UserTesting Insights, you can also hear what podcast listeners thought about the Human Insight Podcast’s old introduction and its replacement.
We'd love your feedback
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow our new show: Insights Unlocked
Growing your audience with an "Only we" strategy
32m · PublishedWhat makes a podcast worth listening to?
That is an overarching question we’ll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement.
In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts.
If anyone knows what makes a great podcast, it will be Dan and the team at Pacific.
We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions.
We’ll be sharing those insights with you throughout the season.
In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor.
“Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?”
Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you’re the subject matter expert on a particular topic.
“Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don’t think your show is designed especially well.”
Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews.
We'd love your feedback
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow us on LinkedIn or Twitter
Co-host Janelle Estes | @janelle_estes
Co-host Andy MacMillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
UserTesting | @usertesting
Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights
Get a free video of a real person reviewing your website
Growing your audience with an "Only we" strategy
32m · PublishedWhat makes a podcast worth listening to?
That is an overarching question we’ll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement.
In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts.
If anyone knows what makes a great podcast, it will be Dan and the team at Pacific.
We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions.
We’ll be sharing those insights with you throughout the season.
In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor.
“Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?”
Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you’re the subject matter expert on a particular topic.
“Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don’t think your show is designed especially well.”
Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews.
We'd love your feedback
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow our new show: Insights Unlocked
Season 4 recap: keeping a human connection with your customers
33m · PublishedIn this episode, cohosts Andy MacMillan and Janelle Estes recap Season 4 and talk about what to expect in the next season.
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow us on LinkedIn or Twitter
Co-host Janelle Estes | @janelle_estes
Co-host Andy MacMillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
UserTesting | @usertesting
Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights
Get a free video of a real person reviewing your website
Season 4 recap: keeping a human connection with your customers
33m · PublishedIn this episode, cohosts Andy MacMillan and Janelle Estes recap Season 4 and talk about what to expect in the next season.
And as a listener of the show, we'd love your feedback. Please take this short survey to help us improve the show. There is also an opportunity to take a UserTesting test about the show, where we can hear about your experiences directly.
Survey: https://forms.gle/nCSTZFR5affEs2k1A
Follow our new show: Insights Unlocked
The three pillars of a great customer experience
27m · PublishedNick Mehta, CEO at Gainsight, believes there are three pillars to a great customer experience and he points to Peloton as an example.
One thing great about Peloton is they combine human and digital, Nick said.
First, you need a human connection. That could be a customer success manager at a B2B tech company. And for Peloton, it is the relationship with a coach. Nick’s favorite instructor Cody Rigsby for example.
The second pillar is the product. Nick said Peloton’s digitally-connected product delivers what he (the customer) needs and wants to know for a workout.
The third pillar is a community of other human beings. This is the leaderboard, which allows you to compete with the rest of the Peloton users in the same class as you and your type of equipment.
“That triad is the future,” Nick said.
In this bonus podcast episode, a previously recorded LinkedIn Live conversation, Roberts joined Andy MacMillan, UserTesting’s CEO, to discuss the concept of design thinking and why it’s so important for businesses. Their conversation was part of the User Tested book tour. The new book was co-authored by Andy and Janelle Estes, UserTesting’s Chief Insights Officer.
Listen to the episode for further insights.
To learn more about User Tested: www.usertesting.com/usertested.
Follow us on LinkedIn or Twitter
Co-host Janelle Estes | @janelle_estes
Co-host Andy MacMillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
UserTesting | @usertesting
Have an episode suggestion or guest recommendation? Share on social with the tag #HumanInsights
Get a free video of a real person reviewing your website
The three pillars of a great customer experience
27m · PublishedNick Mehta, CEO at Gainsight, believes there are three pillars to a great customer experience and he points to Peloton as an example.
One thing great about Peloton is they combine human and digital, Nick said.
First, you need a human connection. That could be a customer success manager at a B2B tech company. And for Peloton, it is the relationship with a coach. Nick’s favorite instructor Cody Rigsby for example.
The second pillar is the product. Nick said Peloton’s digitally-connected product delivers what he (the customer) needs and wants to know for a workout.
The third pillar is a community of other human beings. This is the leaderboard, which allows you to compete with the rest of the Peloton users in the same class as you and your type of equipment.
“That triad is the future,” Nick said.
In this bonus podcast episode, a previously recorded LinkedIn Live conversation, Roberts joined Andy MacMillan, UserTesting’s CEO, to discuss the concept of design thinking and why it’s so important for businesses. Their conversation was part of the User Tested book tour. The new book was co-authored by Andy and Janelle Estes, UserTesting’s Chief Insights Officer.
Listen to the episode for further insights.
To learn more about User Tested: www.usertesting.com/usertested.
Follow our new show: Insights Unlocked
Human Insight Podcast has 124 episodes in total of non- explicit content. Total playtime is 73:30:12. The language of the podcast is English. This podcast has been added on August 8th 2022. It might contain more episodes than the ones shown here. It was last updated on September 16th, 2023 20:46.
