Learning Experience Leader

Today’s episode is the second part of an extended conversation about experience design with Dr. Bob Rossman and Dr. Mat Duerden. If you haven’t heard the first part, I recommend you go back and check it out! The focus of this conversation is on the second section of the book Designing Experiences, which my guests co-authored.

Today we talk about:
👉 6 universal experience elements to consider when designing
👉 Leveraging principles of intentionality and heterogeneity to make design decisions
👉 Experience mapping and the value of designing each discrete touchpoint, including the ending of the experience

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Dr. Bob Rossman is professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. Dr. Mat Duerden is an associate professor in the department of experience design and management at the Marriott School of Business at Brigham Young University.

Today’s episode is a first for me in that I’ve got two simultaneous guests AND this is the first part of an extended conversation about experience design that will be picked up in a later episode. The focus of this conversation is all about the first section of the book Designing Experiences, which my guests co-authored. We talk specifically about what an experience is and what that means for designers. Additionally, we get into the three phases of macro and micro experiences and the role of human participation to make real meaning and transformation.

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Roy is the CEO of Weave Communications. He is a highly experienced executive and veteran of the United States Navy with over 20 years of public and private company leadership, executive management, and operations experience in sales, marketing, finance, mergers and acquisitions, product development, manufacturing, and distribution of products and services. Over the course of his career, he has been responsible for generating approximately $2.5 billion in shareholder value.

Today we talk about:
👉 The role of the CEO in helping people fulfill their potential
👉 Learning by observing others
👉 Leading with empathy and intellectual curiosity
👉 How Roy learns about the organizations he leads

Resources
👉 Admiral William H. McRaven University of Texas at Austin Commencement Speech (Video)
👉 Sea Stories: My Life in Special Operations by Admiral William H. McRaven (book):
👉 Daring Greatly, by Brene Brown (book)
👉 Caste: The Origins of Our Discontents, by Isabel Wilkerson (book)

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From the website for the book, "So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, and doctors treat patients with chronic diseases, and call-center reps address customer complaints. But crime and chronic disease and customer complaints are preventable! So why do our efforts skew so heavily toward reaction rather than prevention?"

In summarizing and reflecting on the book I'll cover:
👉 The three barriers to upstream thinking and how to start overcoming them
👉 7 questions to ask yourself when trying to solve upstream challenges
👉 Reflection on ways instructional and learning experience designers can be more like systems designers in helping organizations realize their goals

Resources
👉 Book information and helpful resources

Introduction music, “For Mimi” by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license

Check out the artist

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The survey: https://forms.gle/r98TXPpDNhcdiUpG8***In late 2019 I started podcasting as a way to force myself to learn new things and meet new people. It was scary and sometimes frustrating. and still is much of the time! It has been an amazing journey and I’ve met those personal learning goals in ways I couldn’t have imagined. But I want to do better, and I need your help. In an effort to improve I’d LOVE your input as I work to discover more about what you are facing and working towards. Will you complete this survey? https://forms.gle/r98TXPpDNhcdiUpG8It should take you about 5 minutes to complete and you’ll receive the anonymous results when I’ve closed the survey. I hope to hear from you and am excited to share the next iteration of the show with you. Keep learning!🙏🙏🙏Also, here is the episode I mentioned with Seth Godin. It's gold!https://fs.blog/knowledge-project/seth-godin/ Support the show

Dr. Harold Nelson is a visiting scholar in the School of Computer Science at the University of Montana. He was the 2009-2010 Nierenberg Distinguished Professor of Design in the School of Design at Carnegie Mellon University. He was an occasional Senior Lecturer in the Graduate School of Business and Public Policy, and in Defense Analysis at the Naval Postgraduate School in Monterey, California. Dr. Nelson was the head of the Graduate Programs in Whole Systems Design (WSD) at Antioch University and has held teaching positions in several universities. He is a licensed architect in the State of California and worked as the assistant regional architect for the U.S. Forest Service in San Francisco, California. He is a past president and a trustee of the International Society for Systems Science. He is the co-founding Director and President of the Advanced Design Institute and owner of Harold G. Nelson LLC. He has worked with a variety of organizations, including non-profits and corporations, state and federal agencies, military organizations, international governments, and the United Nations. Dr. Nelson received his Ph.D. from the University of California at Berkeley graduating with ‘Distinction’ where he designed his own doctoral program in the Design of Social Systems. He received his Master of Architecture degree from U.C. Berkeley and a Bachelor of Architecture from Montana State University.

Today we talk about a book called The Design Way, which Dr. Nelson co-authored. Some highlights of our conversation include:
👉 The ancient roots of design and the concept of Sofia and why we need to return to it
👉 What actually is Design and what does it mean to be a designer?
👉 The service-client relationship balance, including future generations of people as a stakeholders
👉 Design as a distinction from science and art in helping us shape the world we want
👉 The critical role of character and courage in taking ownership of our design judgments

Resources
👉 The Design Way (Book)
👉 Dilemmas in a General Theory of Planning (article about Wicked Problems from Horst Rittel and Melvin Webber)
👉 The Promise of Design (book chapter)

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Today I’ve got a special treat for you, a different kind of episode with returning guest Andrew Webb. You’re going to hear a few clips from one of his recent episodes of a new podcast launched this year called Microbehaviors where he explains how stories of the past can help you apply modern behavioral science. In each episode, you walk away with a MicroBehavior—a small action that takes the best research out of the lab and into your life so you flourish at home, work, and relationships.

These episodes while not directly about learning and design are very much relevant to some of my favorite topics and I think you’ll find them thought-provoking. I hope you enjoy this preview and when you’re done go check out Microbehaviors! Details are below.

Episode notes
👉 Link to the full episode from Andrew’s podcast Microbehaviors
👉 Dare to Lead - Brene Brown, see “confabulation” “conspiracy theories” and “SFD” in this glossary of terms from her book
👉 Episode 29 // The Learner’s Journey with Bastian Küntzel
👉 My first interview with Andrew (Episode 42)

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Kyle Cooper is the owner of Instruction Studio, a training, and development firm in Tooele, Utah. He lives in Tooele with his wife, Morgan, and 3 kids, Evelyn (8), Nelson (6), and George(4). Kyle’s passionate about education and using effective teaching methods to create a clear and memorable message.

Today we talk about:
👉 Training vs communication
👉 Value-based training vs function-based training
👉 Building learning objectives that actually sound interesting to learners
👉 How to discover and articulate the value that your learners really want
👉 Why value-based training is more than a simple WIFM statement

Resources:
👉 Value Exchange is Product Management (This is Product Management podcast episode)
👉 Merrill’s Principles of Instruction (Blog post summary of the article)
👉 Customer Education Manifesto (CELab)

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Dr. Parrish is Chief of Training Activities for the Education and Training Office at the World Meteorological Organization. He has been in the training profession for 35 years, including 19 years with The COMET Program of the University Corporation for Atmospheric Research in Boulder, Colorado. Dr. Parrish has published over 20 peer-reviewed articles and book chapters, receiving over 1000 citations, on instructional design and technology, cultural dimensions of learning, and the aesthetics of learning and teaching.

Today we talk about:
👉 What is aesthetic experience?
👉 Why our traditional focus on effectiveness and efficiency can miss the point
👉 5 principles of aesthetics for instructional design And much much more.You can show your support for the podcast by going to patreon.com/lxleader.

Resources:
👉 Aesthetic Principles for Instructional Design (Article) by Dr. Patrick Parrish -
👉 Learning ecologies (YouTube video by Dr. Patrick Parrish)
👉 Art as Experience by John Dewey, (Dr. Parrish recommends chapter 1)
👉 A Practice-Centered Approach to Instructional Design (Article) by Dr. Brent Wilson

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Kevin’s career in the learning and development profession includes over 20 years of experience in just about every learning professional role you can imagine. Known in the global L&D community as “the L&D detective,” Kevin answers the question, “What is the impact of learning?” He solves measurement mysteries and investigates how learning activates performance and business goals using facts, clues, evidence, and data.

Today we talk about Kevin’s journey across his various roles, and what he has learned about why measuring the impact of learning can be so difficult. In our conversation we touch on:
👉 What Kevin means by measuring the influence of learning and performance behavior
👉 Impact interviews and alignment with stakeholders on performance expectations
👉 The mindset required to help activate learning that makes a measurable difference
👉 And one of the most common traps teams set for themselves related to measuring impact

In our conversation, we touch on Kevin's L&D detective kit which you can find on his website along with articles and videos on the topic of measuring impact for training and learning.

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