ActiveGrowth Podcast - Digital Marketing for Self Made Entrepreneurs

Why can't you just get yourself to be more productive and do the work you know you need to be doing? In this episode we explore the human brain and the secrets to habit formation, to find out. Apologies for the worse than usual sound quality in this one. Show notes: https://activegrowth.com/10

Entrepreneurs tend to procrastinate on shipping because of their fear of failure and worry that their service or product is not good enough yet to go live. This feeling is very common but often unjustified. In this podcast episode, we discuss entrepreneurial perfectionism, and how to get over this worry that stops you from shipping. Show notes: https://activegrowth.com/9

Everything you've been told about how to set goals and achieve them is wrong. Well, almost everything. And definitely everything that involves "visualization" of any kind. Despite the popular belief, visualizing how great it will feel to accomplish your goals makes you less productive and MUCH less likely to see things through. For this episode, we invited an expert to tell us about visualization, goal setting and entrepreneurial procrastination. And we dive deep into the complete goal setting toolbox and how you can hack your brain to become better at shipping. Show notes: https://activegrowth.com/8

Coming up with a great product idea and building it is not the hardest part in your business. The hardest thing you'll face is actually shipping it. In this first episode of our "Your Job Is To Ship" podcast series, we'll give you six actionable tips on how to focus on shipping your product instead of getting distracted by bright shiny objects all the time. Show notes: https://activegrowth.com/7

One of three pillars of ActiveGrowth is: own your platform. What does that mean? It means that your business is truly your own and you aren't dependent on (or enslaved by) 3rd parties. An easier way to say it: don't be a YouTuber. Or Instagrammer. Or whatever the next thing is that comes along. In this episode, you'll discover what it means to own your platform, what the difference is between USING and BEING DEPENDENT ON a 3rd party and why the most convenient path is not always the best for your business. Get show notes and links here: https://activegrowth.com/6

This episode was made in response to the first live ActiveGrowth Podcast webinar we held. From the questions and comments we got there, we figured out the two main things we could do to help you make the most of the "Forget Traffic!" philosophy. First, the reason why "audience first" feels better, even though it's much more likely to fail (and fail after you've invested a lot of time and effort). Once you understand this, you're much more likely to reject the allure of audience building before customer getting. Second, we walk through several examples of businesses where a "customer first" solution isn't obvious. But as you'll see: still possible to do (and still the fastest path to success). You can get the shownotes and PDF for this episode at https://activegrowth.com/5

On the ActiveGrowth Podcast, we do in-depth content series and we do mixup episodes. A mixup episode is any episode that isn't part of a series. This is our first mixup episode and in it, you'll discover the 5 (sometimes subversive) ways in which your ego can get in the way of your business' growth. We discuss how in many businesses, large corporate culture incentivizes behavior that really doesn't work for entrepreneurs. And the 5 ways in which anyone (no matter how humble) can trip themselves up with their ego. For each of these 5 ways, we've created systems that we use to avoid the mistakes in our business. And of course, we share those systems with you. For show notes & links, check out https://activegrowth.com/4

In the previous episodes, you discovered how quickly you can get your first few customers, using the right strategy. Getting these first customers is an example of doing something that doesn't scale. Yes, you can use this strategy to create a full time income for yourself, but you can't scale it much beyond that. To create your very own digital product empire requires switching gears. And exactly how to switch gears is what we talk about in this episode. Get the show notes here: https://activegrowth.com/3

We've covered the theory of the "customer first" approach in the last episode and showed how it can shortcut past a lot of time wasting work and lead to building a better business, faster. But what exactly does such a customer first strategy look like? In this episode, Shane Melaugh and Hanne Vervaeck go 100% practical. Here, we lay out a step by step process you can follow, to get your first customers within the week. For this, you need nothing more than a single landing page, an Internet connection and Skype. And a bit of good old elbow grease.

 

Get the show notes here: https://activegrowth.com/2

Most online businesses make traffic generation a priority. After all, the more traffic you get, the better it is for your business, right? As it turns out: wrong. Especially for new businesses, focusing on traffic generation is a distraction and waste of time. And the most common approach to building an audience and business online is totally backwards. In this episode, you'll discover the "customer first" and upside down way of building a business and even getting your first customer before you ever worry about traffic.

Get the show notes here: https://activegrowth.com/1