Add To Cart

In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand.  Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.

Links from the episode:

Mastering Paid Media with Muscle Nation | #345

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-host: Emilio Murphy from Muscle Nation

Emilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like Hismile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range.  Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.

You can contact Emilio at LinkedIn

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body.  Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million.  We do chat briefly about their success on The Block back in 2013, but the pair have done so much more since then.  They share their stand out learnings from a recent warehouse relocation, how they approach decision-making as twin sisters and co founders and why forecasting is such an important aspect of their business.

Links from the episode:

al.ive body

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• Would you ever do another reality show?
• What was your launch strategy to make a mark?
• What advice do you have for founders considering a warehouse move?

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-hosts: Alisa and Lysandra from al.ive body

Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age.  The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.

You can contact Alisa at LinkedIn

You can contact Lysandra at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout the founder of one of the most interesting non-alcoholic brewing companies in Australia, Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages.  In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response.  The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober.  From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category.

Links from the episode:

Sobah’s Journey to Successful Non-Alcoholic Beer Brand | #341

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-host: Clinton Schultz from Sobah

Dr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry. 

You can contact Clinton at LinkedIn

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

Today’s guest likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI or Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. Today we’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths. Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having. In this chat, he runs through some of the common issues and how to fix them, shares tips on ironing out your GA4 implementation and names the top tools that can help you build an army of converts.  

Links from the episode:

Conversion Kings

Hotjar

Full Story

Tea leaf

Session Cam

VWO

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• What are the key metrics retailers should be looking at when assessing conversion?
• In your view, what are some of the most critical tools for optimising conversion? 
• What are the most common conversion tests you implement?

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Matthew Pezzimenti from Conversion Kings

Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process.

Beyond his role in elevating Conversion Kings to a renowned global agency, Matt is affectionately known as the "Conversion King" among peers and clients alike, owing to his unwavering dedication to the captivating realm of optimisation. Join us in exploring the wonderful world of optimisation with this exceptional speaker and thought leader.

You can contact Matt at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020.  The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities.  It feels like destiny may have played a significant part in Alice’s career path.  Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. 

Links from the episode:

Winning Group

Sustainability and Social Responsibility in Ecommerce: How Winning Group is leading the way | #343

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-host: Alice Kuepper from Winning Group

Alice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth.  In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management.  With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. 

You can contact Alice at LinkedIn

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Hosted on Acast. See acast.com/privacy for more information.

One of the best things about hosting a podcast is the education I receive in the process.   I’ve learned about work life balance from Anthony Zaccaria at Linktree, values from Julie Mathers at Flora & Fauna and timing from Gabby Liebovich of Catch.  I’ve even got a recipe for homemade bread from Adam Lindsay from Koh.  Today’s episode has more than its fair share of revelations for me - on everything from textile weaving machinery settings to what it's like to work for one of Hollywood’s most famous martial arts stuntmen.  More on that later.  Today, we are joined by Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability.  The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year.  Their range has now expanded to include t-shirts, towels and loungewear.  In this chat Nathan and Rex give us a fascinating window into the world of fabric technology, advice on how a Shopify site can be anything but standard and some sobering insights from their lived experience as Asian Australian founders.  

Links from the episode:

Paire

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• What are your primary marketing channels? 
• How do you make your Shopify site look unique?
• What are your experiences as Asian Australian founders?

About your co-hosts:

Nathan Yun from Paire

Nathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line.

Rex Zhang from Paire

Rex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freeing the flag) to this year’s Voice referendum, Clothing The Gaps are an inspirational team who won’t stop or apologise for standing up for issues that matter to Indigenous Australians..  

Links from the episode:

Clothing The Gaps

Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-hosts: 

Laura Thompson from Clothing The Gaps

Laura is CEO & Co-Founder at Clothing The Gaps and an experienced Manager with a demonstrated history of working in Community health care and Aboriginal Community Controlled Health Services. Skilled in Nonprofit Organizations, Communication, Health Promotion, and Teamwork.

You can contact Laura at LinkedIn

Sarah Sheridan from Clothing The Gaps

Sarah is Co-Founder of Clothing The Gaps.  She is passionate about energising spaces, from boardrooms to prisons, to create engaging and lasting impact for social change, especially within reconciliation and health and well-being. Using creativity to facilitate opportunities and spaces for people to come together to connect brings her joy. Working predominantly alongside the Aboriginal Community in Melbourne, Sarah is an experienced Health Promotion and Community Engagement Practitioner with a demonstrated history of solutions focused, strength based program development and communication. These skills have translated to a unique approach to operations and sustainable business development. Always keen to hear from people in leadership, governance, health, social enterprise, community development and social change fields.

You can contact Sarah at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Coming to you today from another live event…we’re on a bit of a roll and are loving bringing our conversations into a packed room. Much funner than being the lone ranger in my studio. This time, we are in Melbourne at Emarsys The Power to the Marketer event. Power to the Marketer is a global event and this year’s theme was elevating the Art & Science of Marketing. My guest is Darren Gunton, GM of Marketing at Total Tools, Australia’s largest independent professional tools retailer with 81 franchise stores and doing over $1b in revenue. In this chat, Darren channels his customer, the tradie (swear words and all - just a heads up on that if you’ve got any kids with you!) He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1.9m tradies Total Tools has on its database (Total Tools is one of EMarsys long standing and proudest customers. He also shares how a fail fast mentality is his mode of choice and how he goes face to face with his customers - sometimes with some shitty results. It will all make sense in the chat I promise! There are a tonne load of loyalty tips in here and bucketloads of passion for making sure customers have a great experience. We’re going to kick off with our chat with Darren and then close out with some takeaways with EMarsys Will Wilson who is the Regional Vice President of Sales for A Pac and Japan and was the host with the most on the day. 

Links from the episode:

Emarsys

Total Tools

Questions answered:

• What are the most important operational elements to grow a loyalty program across omnichannel? 
• How are you going to leverage the most from the Emarsys platform over the next 12 months?
• What were your highlights from Power To The Marketer 2023?

About your co-hosts: 

Darren Gunton from Total Tools

Darren is a passionate, driven and successful marketing professional who thrives on success and enjoys infecting others with his passion and energy. He has over 20 years of professional marketing experience, specialising in hospitality and retailing in a franchised environment. Whilst he prides himself on his strategic thinking, his strength lies in the ability to drive a business by being hands on and leading by example.

You can contact Darren at LinkedIn

Will Wilson from Emarsys

As Regional Vice President for APJ, Will leads the sales team across the region for Emarsys. Will has a passion for learning about how businesses serve their consumers and identifying ways to support their strategic growth through technology. Will has over 15 years experience in MarTech, consulting and leadership roles.

You can contact Will at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand.  Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty.  Earlier this year they secured their first major client, Cargo Crew.  Justin and I chat about the benefits of having an experienced grass roots founder like Kate Morris at the head of the company, he delves into the detail of attractive unit economics and shares the red flags he looks out for when investing in businesses.

Links from the episode:

Glow Capital Partners

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• What are your criteria when looking at businesses to invest in? 
• Which Australian brands do you look up to at the moment? 
• How did you get into the private equity game? 

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Justin Ryan from Glow Capital Partners

Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies.

Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003.

Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011.

You can contact Justin at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s.  Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010.  With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education.  In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year.

Links from the episode:

Pippa Hallas from Ella Bache: Glow Through Time | #332

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Pippa Hallas from Ella Bache

Ella Baché is 65 years young and has celebrated many milestones;  Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.

Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings.  But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.