Add To Cart

In this episode of Add To Cart, we are joined by Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green.  They have an engaged customer base of 12,000 and, with this year’s event - which is on right now - they continue their mission to educate and inspire consumers to buy better.  Melissa shares how the Green Friday  platform works and how brands can be involved, wherever they are on their sustainability journey.  She gives her take on how retail can cater to the growing eco-conscious consumer and provides a valuable lesson in sustainability maths.

Links from the episode:

Green Friday

ReleaseIt

Kindershare

Humii

Mateship

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• How did Green Friday come about? 
• How do you qualify the brands that can be part of your platform? 
• As a two-sided marketplace, what’s the customer take-up like? 

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Melissa Drennan from Green Friday

Melissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future.

You can contact Melissa at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match.  Vudoo started in 2016 and clients include Nike, Westpac and Vogue. 

Links from the episode:

Vudoo

Nick Morgan from Vudoo: The Magic of Interactive Video | #330

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your co-host: Nick Morgan from Vudoo

Nick Morgan, CEO & Founder, Vudoo, is a seasoned entrepreneur and technology leader with over 15 years of experience in digital marketing services. He was a pioneer of the Australian eCommerce sector, played a crucial role in advancing the industry and continues to champion the role of technology to transform businesses and elevate people’s lives. Nick has a proven track record of delivering digital transformation solutions for the public and private sectors, including Adairs, ANZ, Lumo Energy, Tefal, Invictus Games and Leica.

You can contact Nick at LinkedIn

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot.  They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit.  Today, we discuss the key findings from their research, the practical solutions they recommend for retailers who want sales success and we also hear their top tip for standing out during the festive season.  If you want to have a look at the research for yourself, you can download The Nightmare Before Christmas from the Add to Cart website.

Links from the episode:

The Nightmare Before Christmas

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• What were your major findings in the research report you’ve undertaken about pre Christmas sales? 
• Do you expect any different behaviours or strategies for retailers in PCMS this year? 
• YoY PCMS 2023 vs 2023 - do you think Australian retail will be up, down or flat? 

About your co-hosts: Jason Pallant from RMIT University

Dr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail.

You can contact Jason at LinkedIn

Jessica Pallant from Swinburne University of Technology

Dr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals. She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation.

You can contact Jess at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Lisa Jones, founder of SHE-com- a community for connecting and mentoring female founders in ecommerce. She was also the co-founder of Ecooriginals which was sold to a private equity investor in 2020.

Links from the episode:

SHE-com

Lisa Jones from SHE-com: Supporting Women Founders | #328

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.

About your co-host: Lisa Jones from SHE-com

Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is busy building a global empire for women with e-commerce brands inside SHE-com. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels. SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand.  Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.  Emilio gives us all his tips, plus the channels and formats he sees as essential for success.  He reveals the most important lever in his advertising arsenal and shares his predictions on the future of search.  

Links from the episode:

Muscle Nation

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• What tools do you rely on to do your job? 
• Can you give us an idea of the markets and spends that you are working across? 
• If someone wants to set their career in paid media in ecommerce, what tips would you have for them to get started? 

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.

About your co-host: Emilio Murphy from Muscle Nation

Emilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like HiSmile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range.  Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.

You can contact Emilio at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach.  Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 183 countries worldwide. 

Links from the episode:

Sean Ashby from aussieBum: Around The World In Sexy Togs | #324 

Questions answered in the podcast:

-    What is the weirdest thing you’ve ever bought online?

-    Who is your favourite retailer?

-    Which retail fad do you wish was history?

-    Can you recommend a book or podcast that our listeners should immediately get into?

-    Finish this sentence.  The future of retail is…

About your host: Jo-Anne Hui-Miller from The General Store

Jo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.

About your co-host: Sean Ashby from aussieBum

Sean's company is a winner of multiple export and eCommerce awards. Most recently winning the 2022 NSW Exporter of the year - e-comm. 2017 55th Australian Export Awards - eCommerce & 2017 NSW Business Chamber Awards - Export. In 2023 his passion and commitment to growth continues with his management team as they transition from a single brand entity to 'Apparel Eleven Pty Ltd'. Apparel Eleven manages multiple brands including aussieBum and their latest venture to outdoor hiking apparel (NZLC) and unisex apparel brands. The big goal for 2023 is India and the Middle East. 

You can contact Sean at LinkedIn

Please contact us if you:

-    Want to come on board as an Add To Cart sponsor

-    Are interested in joining Add To Cart as a co-host

-    Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020.  The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities.  It feels like destiny may have played a significant part in Alice’s career path.  Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. I met Alice when she was the General Manager at Online Retailer nearly ten years ago but had no idea that this was her background - it was really fun to see how it has all come together for her to find her purpose.  In this chat Alice shares how Winning Group tackles reverse logistics with a focus on sustainability, why slavery is not, sadly, a thing of the past and how businesses can map out a clear pathway to support reconciliation with a RAP.

Links from the episode:

Winning Group

Appliances Online

Reconciliation Australia

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• How do Winning Group champion a circular economy?
• How do businesses get started with a Reconciliation Action Plan?
• What is Winning Group doing in light of the upcoming Voice Referendum?

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Alice Kuepper from Winning Group

Alice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth.  In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management.  With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. 

You can contact Alice at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the founder of personalised shopping app, Shop You.  She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year’s Online Retailer Conference and Expo.  

Links from the episode:

The Ecommerce Tribe

Kelly Slessor from The Ecommerce Tribe: AI Tips from a Technologist | #326

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Kelly Slessor from The Ecommerce Tribe

Kelly Slessor has been driving digital growth and innovation in retail for the past 20 years.   Founder of the The Ecommerce Tribe, an Ecommerce training company, she has worked with over 1000 retailers, hospitality providers, and shopping centres globally, she has helped world-leading companies including Westfield, Woolworths, David Jones, Big W, Showpo, Le Specs, Jac & Jack and Gluestore to grow their digital channels.  Kelly is also the founder and CEO of Shop You, an Artificially Intelligent personal shopping assistant. She recently launched The Digital Fishing Project, aimed at digitally educating minority and underrepresented groups working with remote communities.

You can contact Kelly at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober. From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category. In this chat, Clinton shares his tips on how to be a better listener, what businesses can do to move away from just ticking boxes when it comes to supporting First Nations people and provides some valuable insights on the Voice referendum.

Links from the episode:

Sobah Beverages

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• How can businesses approach supporting first nations people authentically?
• What’s the social giving aspect to Sobah? 
• We’re approaching The Voice referendum. What’s your view on how the discussion has been handled so far in Australia? 

This episode was brought to you by…  

Shopify Plus

Signet

About your co-host: Clinton Schultz from Sobah

Dr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry. 

You can contact Clinton at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular!

Links from the episode:

Freddy

Joel Azzopardi from Freddy: Acquiring the Perfect Fit | #322

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Joel Azzopardi from Freddy

Joel is the Co-founder and CEO of We Are Brands, the exclusive distributor for Freddy in Australia, New Zealand, USA and UK.

You can contact Joel at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.