Agency X

Among EVERYTHING that happened during 2020, e-commerce and online shopping accelerated at a rate we probably wouldn't have seen have seen for another year or two. John and David discuss this rapid progression and how that will impact e-commerce brands and consumers in the year ahead.

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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592

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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.

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Connect With Us: John Surdakowski, David Anzalone

Today, we conduct live audits of two e-commerce brands on Shopify and Shopify Plus: Fire Dept. Coffee and Athletic Greens. We look at how these brands leverage content, SaaS products, discounts, and merchandising to grow their business, while giving our thoughts on some opportunity areas.

Who wants us to review their site, next? Hit us up on Linkedin.

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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592

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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.

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Connect With Us: John Surdakowski, David Anzalone

The e-commerce conversion funnel of today's D2C brands is anything but linear. Consumers go through dozens of digital touchpoints across paid, organic and social channels before committing to convert. Uncovering your consumer journey, more importantly the leaks, is crucial to maximize your marketing budget and optimize those channels accordingly. How? I sit down with Marco De Paulis from Privy to discuss. 

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We'd like to thank our sponsor, Gorgias. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592

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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.

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Connect With Us: David Anzalone, Marco De Paulis

John and David do some "live" audits on this episode. We review the content use of 3 DTC brands crushing it in e-commerce: Lokai, Thread Wallets, and Thrills.

We discuss how these brands correctly leverage content and point out a few improvement areas , all while setting some ground rules for what what truly great content is and why it has a massive impact on e-commerce sales and growth.

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We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592

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This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus.

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Connect With Us: John Surdakowski, David Anzalone

Headless commerce. It lets brands build completely custom web experiences that retain the convenient use of CMS solutions and e-commerce platforms like Shopify or BigCommerce. On this episode, John and David talk about how this is possible, the benefits and ROI of headless commerce, and considerations brands should make before deciding to go headless. This podcast is run by Avex Designs: a design, development, and growth Agency specializing in Shopify Plus. We'd like to thank our sponsor Gorgias. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 Connect With Us: John Surdakowski, David Anzalone

Ever installed an app on your Shopify store that absolutely ruined your site speed or page layout? Shopify apps are amazing, but sometimes they don't function properly, impact site speed, and the high monthly fees can add up. Custom development is an alternative, but has a higher upfront cost. When is one more appropriate than the other? If you're a DTC Shopify merchant who struggles with this, we hope this episode helps.

This podcast is run by Avex Designs: a design, development, and growth Agency specializing in Shopify Plus.

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592

Connect With Us: John Surdakowski, David Anzalone

On this episode, David and John talk about all things SMS. SMS marketing isn't new, but it's recently gained a lot of attention. With open rates as high as 99% (compared to email's 25%), it's no surprise brands and marketers are flocking to it as the best new way to engage with customers. Like every marketing tool, there's a right way and wrong way to leverage SMS. Sending too many messages, irrelevant content, poor targeting, the list goes on. We talk about great DTC brand examples, various SMS marketing solutions, and establish best practices for how to use it effectively. If you care about optimizing your customer experience, repurchase rates, churn reduction, and turning bad situations in positive ones, we got some goodies for you.

This podcast is run by Avex Designs: a design, development, and growth Agency specializing in Shopify Plus. 

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592

Connect With Us: John Surdakowski, David Anzalone

Capturing new customers is challenging. Keeping them can be even harder. Plenty of brands who have only focused on paid media have trouble shifting gears towards improving their customer experience to build lifelong relationships.

On this episode, we discuss that strategies and difficulties eCommerce brands face with customer acquisition and retention. We also talk about these fields as a service offering from the agency perspective. 

We stand by the position that eComm benchmarks are hard to judge performance by when D2C brands have high variance with vertical, price points, target marketing, and brand maturity. We believe acquisition and retention is the same. Newer brands will want to direct most of attention on building a customer base while optimizing their CAC. As they mature, it makes more sense to shift that attention towards increasing repeat customers and reducing churn. We find that brands who do reflect positivity on revenue, AOV, and CR.

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If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative, feedback means the world to us!

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Avex Designs is an eCommerce web design, development, and growth agency.  Our Growth X service is fully dedicated to driving retention and CLTV. If you';re D2C brand that's ready to step up customer retention, let's see how we can help with our CRO Audits. More info here.

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Connect With Us: John Surdakowski, David Anzalone

John and David talk about International eCommerce on Shopify in part 1 of a series of episodes about such an important and complicated aspect of selling in digital. We review the new features announced at Shopify Reunite and how it makes the platform more viable than ever to support global brands. In addition, we discuss the various considerations, approaches, and logistics both brands and agencies must plan out when going international. 

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If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative, feedback means the world to us!

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Avex Designs is an eCommerce web design, development, and growth agency.  Interested in our services? Hit us up on our website.

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Connect With Us: John Surdakowski, David Anzalone

Designers takes notes, this is one of our best episodes yet. We sat down with Dustin Alper, an L2 Product Designer from Tracer, who shared his thoughts on how to best leverage UX/UI design to truly satisfy customer and business goals. We get into a variety of topics regarding continually optimizing digital experiences, listening to users and conducting research, and how information and content are the critical cornerstones to the specific nature of eCommerce design. If you're a designer passionate about usability, you'll want to listen to this!

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If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative, feedback means the world to us!

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Avex Designs is an eCommerce web design, development, and growth agency.  Interested in our services? Hit us up on our website.

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Connect With Us: David Anzalone, Dustin Alper