B2B Craftworks

A Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be.

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A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!

Sign up to get Ed Gandia's capacity planner here: 
https://edgandia.lpages.co/capacity-planner-spreadsheet/

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B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.

 Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience  connecting with business, marketing, and content.

Learn more about Kristen: https://twitter.com/kdlafrance
Get fun memes: https://twitter.com/AwYeahSarah
Learn more about B2BWI: https://www.B2BWritingInstitute.com

It's been a while, and here's an update!

List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too?

Tell me what you love in podcasts: 
hello at b2bwritinginstitute.com

Subscribe and learn more:
https://b2bwritinginstitute.com/

B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks,  Bree Weber shares her experience developing an original approach to ethical cold pitching.

Learn more about Bree's ethical cold pitching program: coldpitchcopy.com/email
Learn more about B2BWI: https://www.B2BWritingInstitute.com

B2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer. 

Learn more about Emma's business and freelance coaching: https://storiesby.us/
Listen to Emma's new podcast "Freelance Writing Coach":  https://www.freelancewritingcoachpodcast.com/about
Learn more about B2BWI: https://www.B2BWritingInstitute.com

B2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting. 

Learn more about Chris's B2B SaaS copywriting company: https://christophercollins.co/
Learn more about B2BWI: https://www.B2BWritingInstitute.com

B2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie. 

Learn more about Chris's content team: https://www.fenwick.media/
Learn more about B2BWI: https://www.B2BWritingInstitute.com

Choosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help. 

https://www.jessebutts.com/
www.b2bwritinginstitute.com

Thank you for your patience as we get back on track for Season 2 in October!

Scan the new landing page: 
www.B2BWritingInstitute.com

Weigh in on the B2BWI Community in this short 4-question survey: 
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