B2B Craftworks
by B2B Writing InstituteFall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
Copyright: © 2024 B2B Craftworks
Episodes
Power in Sales with Christine Gomolka
22m · PublishedSelling is hard for naturally talented writers — we're usually just here for the art of it. But selling and writing have a lot more in common than you might think. This conversation with English-lit-major-turned-B2B-sales-person Christine Gomolka surprises us with sales skills writers already possess, once they can articulate it.
http://www.christinegomolka.com/
https://www.paidcopywriter.com/CopywritingCourse
www.b2bwritinginstitute.com
Power in Case Studies with Joel Klettke
25m · PublishedDoes it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice for aspiring case study writers.
Support the showSeason 2 Trailer: Exploring Power in B2B Writing
3m · PublishedHere's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.
www.B2BWritingInstitute.com
How to Humanize a Stuffy B2B Product Email Sequence
40m · PublishedEman Zabi talks about writing human
Support the showTurning Full-Time Experience It Into a Writing Niche
42m · PublishedHR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks.
www.lizsheffieldcopywriting.com
www.b2bwritinginstitute.com
How to Not Be Just Another Generic Writer
1h 4m · PublishedMaggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea.
www.maggiefrankhsu.com
www.B2BWritingInstitute.com
Quick Thoughts on a Secret Source of Confidence for B2B Writers.
6m · PublishedFounder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table.
www.b2bwritinginstitute.com
Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time
35m · PublishedMelissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer.
www.melissasuzuno.com
www.b2bwritinginstitute.com
How to Build Relationships So Good Brands Send You Presents
11m · PublishedQuick thoughts on building relationships so good that B2B brands and clients send you presents.
www.B2BWritingInstitute.com
How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
52m · PublishedLee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content.
www.LeePriceIdeas.com
www.B2BWritingInstitute.com
B2B Craftworks has 55 episodes in total of non- explicit content. Total playtime is 24:08:03. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 5th, 2024 09:10.
