B2B Craftworks
by B2B Writing InstituteFall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
Copyright: © 2024 B2B Craftworks
Episodes
Quick Thoughts on Feeling Frozen
5m · PublishedIn this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen.
Subscribe to the Friday Update at www.B2BWritingInstitute.com
What Are You Supposed to Do With a Company’s “Brand Voice”?
38m · PublishedHillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen.
www.B2BWritingInstitute.com
https://hillaryweiss.com/
Quick Thoughts on Stress and Money in B2B Writing
15m · PublishedIn this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other.
Subscribe to the Friday Update at www.B2BWritingInstitute.com
Could You Write a B2B Research Project? A Branded Original Research Primer
52m · PublishedMichele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.
Support the showB2B Writing Institute: The Origin Story
9m · PublishedThe origin story of the B2B Writing Institute.
We look at three guiding principals of the institute:
ACCESSIBILITY
MULTI-TRACK WRITING CAREERS
EDUCATION
...And we hear how these principals will play out in the first year of B2BWI.
We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.
b2bwritinginstitute.com/
B2B Craftworks has 55 episodes in total of non- explicit content. Total playtime is 24:08:03. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 5th, 2024 09:10.
