B2B Insights Podcast

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

 

In this third episode, Nick Hague is joined by Benoit Soucaret, CXO at Merkle. Benoit is a true expert when it comes to creating user experiences, customer experiences and brand experiences that drive positive transformation for Merkle’s clients. In this podcast episode, Benoit discusses how to create insight-driven, customer-centric experiences to bridge the gap between the expectations of B2B buyers throughout the purchase journey and the experiences that suppliers are providing.

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

 

In this second episode, Nick Hague is joined by Tejal Patel, Senior Director of Global Digital Media at Cisco. Tejal brings with her a wealth of experience in digital marketing having worked across diverse sectors for world renowned brands including Microsoft, Nokia, Santander and now Cisco.

This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.

 

To kick off the series, our Vice President in North America, Matthew Powell, is joined by Sylvain Panzani, Executive Vice President of High Tech at Merkle.

On this special episode of the B2B Insights Podcast, Nick Hague is joined by Phil Clayton, Client Partner at Meta, to discuss how you can connect with the B2B buyer of today and the part the Metaverse has to play.

 

Phil talks through their recent re brand from Facebook to Meta; a nod towards this new trend in the business community; and the future ambitions of the company. They also get into the detail of our latest research report, sponsored by Meta themselves, focusing on the importance of a full funnel marketing approach to satisfy the increasing expectations of today’s B2B buyer.

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this fourth episode we’re joined by Julia Nicoara, Marketing & Communications Director at the Carbon Trust. Julia discusses how they bring to life their brand promise of “to accelerate your mission to net zero” and how they have cut through the noise and raised brand awareness on a global scale.

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this third episode we’re joined by Melanie Forbrick & Rebecca Seefeld, brand engagement experts at Siemens Energy. Melanie and Rebecca discuss how they created and positioned a new B2B brand and the key challenges faced along the way.

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this second episode we’re joined by Davion Ford, Global Brand Storyteller at Arcadis. Davion discusses the key challenges faced by B2B organizations in building successful brands, the role branding plays in modern B2B markets and how to align 28,000 global employees to one brand and one purpose.

In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this first episode we’re joined by Enno Houwerzijl, Senior Advisor Brand Strategy & Marketing Communications at ING. Enno discusses the challenges in building a brand that caters to both B2B and B2C audiences, the role insight has played in driving brand strategy at ING and his top tips for creating a more engaging and relevant brand in the B2B space.

This week on the B2B Insights podcast, our Business Development Director, Conor Wilcock, is joined by Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group. In this episode, Conor and Elizabeth talk through the WSJ’s latest research study conducted by B2B International; ‘Trust Your Decisions’.

 

Key insights include the role WSJ plays in supporting commercial clients in ways such as thought leadership and proprietary research, the impact of various information and news sources on emotions in the B2B world and the emotional connections that differentiate winning and losing brands.

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.

 

In this fourth episode, Nick is joined by Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute in Australia. They discuss the research behind her recently updated ‘How Brands Grow 2’ book, why the law of ‘Double Jeopardy’ is the secret to how brands grow and the importance of the ‘Duplication of Purchase’ law.