B2B Insights Podcast

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this sixth episode we talk to Blake Morgan, a customer experience futurist, author and guest lecturer at Columbia University. Blake’s books include “The Customer Of The Future” and “More is More”, and she also hosts the “Modern Customer” podcast.

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this fifth episode we talk to Annette Franz, Founder and CEO of CX Journey. Annette previously served as Chairwoman on the Board of Directors of the Customer Experience Professionals Association and was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this fourth episode we talk to James Dodkins, founder of Rockstar CX which provides CX training and internationally renowned keynote speeches. James is a best-selling author and was named by Customer Experience Magazine as the UK’s number one CX influencer.

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this third episode we talk to Bruce Temkin, Head of the Qualtrics XM Institute. Bruce has been a central figure in the world of CX for over 20 years, from his influential thought leadership at Forrester, through to founding The Temkin Group and co-founding the Customer Experience Professionals Association.

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this second episode we talk to Ian Golding, an internationally renowned speaker and blogger on the subject of customer experience and was one of the inaugural board members of the CXPA (Customer Experience Professionals Association).

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this first episode we talk to Colin Shaw, Founder & CEO of Beyond Philosophy. Colin has been recognized by LinkedIn as one of the “World’s Top 150 Business Influencers” and has been named in the Top 50 Customer Service Experts of the Decade.

In the fifth and final episode of our new “We Are Merkle B2B” series, Nick is joined by our very own Matt Harrison, CEO of B2B International. Matt joined B2B International in 2001 with a background in International Management and very quickly started the transformation of B2B International into a global company by setting up offices in China, the US and Germany. Since then, the company has evolved massively and is now part of Merkle B2B with over 1,000 B2B experts across 47 different locations. Learn more about Matt’s story as he grew the company to become the global leader in B2B market research.

In the fourth episode of our new “We Are Merkle B2B” series, Nick is joined by Ryan Vong, Founder and CEO of Digital Pi. Ryan has over twenty years of marketing experience, helping companies transform their digital marketing strategy into execution and results. He is also a pioneer in marketing automation and was one of the first Marketo Champions. Learn how Digital Pi created a bombproof culture despite never having physical offices and the business challenges faced while achieving rapid growth.

In the third episode of our new “We Are Merkle B2B” series, Nick is joined by the hugely experienced Bob Ray, CEO of Merkle DWA. Bob started working as a client-side marketer for Fortune 500 tech companies, before moving to another Merkle B2B brand, gyro, where he led them for 8 years. He then joined DWA in 2012 as President of Americas, before taking the reigns as Global CEO in 2016. Learn about DWA’s transition from traditional media company to early adopter of digital, how digital can open a world of opportunity for B2B brands, and advice for CMOs looking for agency support with their marketing attribution and ROI measurement.

In the second episode of our new “We Are Merkle B2B” series, Nick is joined by Christoph Becker, Global CEO & CCO at gyro. Christoph has been the driving force behind the reinvention of B2B marketing, and in his role as both CEO and CCO, has grown gyro into one of the largest, most successful B2B agencies in the world over the last 10 years. He has spent nearly 30 years building brands and creative cultures around the globe and was even inducted into the ANA’s prestigious B2B Hall of Fame. Learn more about what makes gyro different, the importance of culture, examples of recent emotions-driven B2B campaigns, and why Merkle B2B is such an exciting opportunity for the B2B industry.