B2B Insights Podcast

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.

In this third episode, Nick is joined by Peter Field, marketing consultant and known to some as the “Godfather of Effectiveness”. They discuss key insights from some of Peter’s recent papers, how B2B companies should invest in their marketing and which media channels drive the most value for B2B marketers.

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.

In this second episode, Nick is joined by Peter Weinberg, global lead at the B2B Institute, a think tank funded by LinkedIn which researches the future of B2B marketing and decision making. Nick and Peter discuss why the most valuable ideas are contrarian ideas, the benefits of short-term and long-term brand building and the concepts behind the trends “War on Brand”, “Blockbuster Marketing” and “The Death Of Hyper Targeting”.

Join our Head of Growth Nick Hague as he takes you on the ultimate B2B branding journey with brand experts from around the world in our latest podcast series; The B2B Brand Masters.

In this first episode, Nick is joined by Mark Ritson, a Virtual Marketing Professor with extensive experience in helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand measurements and the power of emotion and purpose in modern B2B branding.

Following the launch of our recent whitepaper; “The Generational Differences in B2B Decision-Making”, we invited Matt Powell, Vice President & Executive Director of North America, and author of the report, onto the B2B Insights podcast. He joins our Head of Growth Nick Hague to talk through the research which was at the heart of the report, focusing on the influence of Millennial decision makers and the impact they are having on the B2B landscape.

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.

In this sixth episode we talk to Peter Seaman, Customer Experience & Marketing Manager for Finning UK & Ireland; the world's largest dealer for Caterpillar. Hear Peter’s top tips for implementing successful CX programs, how evoking emotion can lead to customer loyalty and why internal collaboration across different departments is so important.

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.

In this fifth episode we talk to Jo Goossens, Strategic Marketing Manager at Etex; an International building materials company with over 13,000 employees globally and revenues of nearly EUR 3 billion per year. Find out why customer journey mapping has been pivotal to the success of their CX programs and why internal engagement is so important in driving CX initiatives.

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.

In this fourth episode we talk to Christina Colby, the Chief Customer Officer (CCO) at Guidewire; a provider of cloud-based P&C (property and casualty) insurance software enabling business to streamline processes. Find out how the role of CCO truly gives a customer a seat at the table, and how it has enabled Guidewire to create a superior customer experience.

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.

In this third episode we talk to Laura Lee, Strategy and Change Director at Molson Coors; the third largest brewer in the world with revenue of over $10 billion. Whilst the hospitality sector has been dramatically impacted by the pandemic, this has not stopped Molson Coors putting their customers front and center.

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.

In this second episode we talk to Lisa Best, Customer Communication Manager and CX Lead at Kemira. Kemira is a global chemicals company with annual revenue of EUR 2.7 billion and over 5,000 employees. Hear Lisa’s top tips for embarking on a new CX program, how they achieved a substantial increase in NPS, and the importance of external customer communications.

Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs.

In this first episode we talk to Shaun Myers, Director of Supply Chain & Service at Brenntag. With close to 13 Billion Euros in revenue and over 17,000 employees worldwide, Brenntag are a true leader in the global chemical sector. Find out where their CX journey began, the challenges faced along the way, and the results of the program so far.