Believe in Banking

In this special summer episode on banking innovation, Sean and Gina look at change in financial services at the institutional and industry level. With data and insights gathered from the financial services sector’s most influential gatherings, they discuss new ways that banks and credit unions usher in upgrades to meet customer expectations, while driving more efficiencies in the branch network. They discuss deploying digital solutions and ITMs that go beyond omnichannel, into a total experience journey, and share examples of forward-thinking organizations focused on future-proofing and growing their institutions.

This podcast is hosted by ZenCast.fm

In this special episode, Sean and Gina welcome back Dave Ehlis, President and CEO of Bravera Bank. In part two of their discussion, Dave talks about how the brand change the bank prioritized would come to life inside their branches and across their growing network – from smaller more rural branches to larger ones in bigger cities. He talks about the power of optimism and how instead of fixating on the downsides of change, leadership across their organization focused instead on what could go right, and how committing to investing in manifesting this brand to branch change would pay off now and in the future, in the people and places Bravera would serve. Finally, Dave shares his deep belief in banking and how he sees Bravera's commitment to customers all around, supporting them throughout their lives.

This podcast is hosted by ZenCast.fm

In this special episode, Sean and Gina welcome Dave Ehlis, President and CEO of Bravera Bank, a regional banking leader in the Northern Plains. In this conversation, Dave discusses the bank's rich history and new challenges they faced as they continued their path to growth. When the financial institution formerly known as American Bank Center was expanding their reach, they needed a more ownable name as they moved into new markets. Dave describes the decision-making, change management and consensus-building needed for such a large-scale institutional change, and ultimately how a rename and a rebrand to Bravera brought out a tremendous amount of pride for their customers and communities.

This podcast is hosted by ZenCast.fm

In this episode, Sean and Gina look at two influential industry reports and how they provide a snapshot of our current moment in banking. First, they discuss the Edelman Trust Barometer, an annual report that provides insights into the influence of trust across our institutions and industries. While this year’s report continues to show an undercurrent of mistrust among consumers, business maintains its position as the most trusted sector in society, giving bank brands a real opportunity to deepen relationships. Next, they bring on Adrenaline’s Chief Brand Officer Juliet D’Ambrosio to discuss the Financial Industry Pulse Report, which highlights the importance of brand for building trusting relationships, something really relevant in light of recent bank failures. Using current examples of brands meeting the moment, this lively conversation highlights the essential role of brand as a business strategy for success. 

This podcast is hosted by ZenCast.fm

In this special episode, Sean and Gina return to conversations about the fundamentals for financial institutions acting with trust and transparency that they’ve explored on the Believe in Banking podcast. They address key ways banks and credit unions can increase consumer trust in banking by building relationships that demonstrate their commitment to community and how trust provides the foundation of the community banking system. Finally, they discuss how traditional financial institutions have a real advantage over challenger banks, especially as they combine consumer trust with creative ways of doing good.

This podcast is hosted by ZenCast.fm

In the “Believe in Banking Podcast: The Growth Edition,” Sean and Gina discuss ways that banks and credit unions are meeting the industry’s the imperative to grow. They discuss how financial institutions determine the right formats and the right markets, including hub-and-spoke clusters with flagship locations in high opportunity areas and smaller branches, ATMs and ITMs dotting the network for support. They address needed investments from the brand to the branch to maximize opportunities and discuss the critical role of a financial institution’s brand as a differentiator, priming banks and credit unions for change as they expand their influence.

This podcast is hosted by ZenCast.fm

In the “Believe in Banking Podcast: The Growth Edition,” Sean and Gina discuss ways that banks and credit unions are meeting the industry’s the imperative to grow. They discuss how financial institutions determine the right formats and the right markets, including hub-and-spoke clusters with flagship locations in high opportunity areas and smaller branches, ATMs and ITMs dotting the network for support. They address needed investments from the brand to the branch to maximize opportunities and discuss the critical role of a financial institution’s brand as a differentiator, priming banks and credit unions for change as they expand their influence.

This podcast is hosted by ZenCast.fm

In the inaugural episode of the Believe in Banking podcast for 2023, Sean and Gina highlight industry insights on where banking has been and where it's heading in the new year, including takeaways from speaking sessions at two of banking's premiere conferences – The Financial Brand Forum and Future Branches. From the importance of brand in driving business to the future of retail delivery, they discuss what banking leaders are thinking as they set their priorities for 2023. They also share key takeaways from Adrenaline’s original research, where 75% of industry leaders agree that brand critically impacts their organization’s business value. The research finds that more than half of the industry is seeking a total brand transformation and nearly 50% reporting that “bridging digital and human delivery” is their top priority.

This podcast is hosted by ZenCast.fm

In the inaugural episode of the Believe in Banking podcast for 2023, Sean and Gina highlight industry insights on where banking has been and where it's heading in the new year, including takeaways from speaking sessions at two of banking's premiere conferences – The Financial Brand Forum and Future Branches. From the importance of brand in driving business to the future of retail delivery, they discuss what banking leaders are thinking as they set their priorities for 2023. They also share key takeaways from Adrenaline’s original research, where 75% of industry leaders agree that brand critically impacts their organization’s business value. The research finds that more than half of the industry is seeking a total brand transformation and nearly 50% reporting that “bridging digital and human delivery” is their top priority.

This podcast is hosted by ZenCast.fm

In this special year-end episode, Sean and Gina return to some illuminating discussions with banking leaders featured on the Believe in Banking podcast in 2022. From an institution evolving for its customers and communities to women moving up the ranks into banking’s C-suite, these conversations reveal how banking is at the forefront of change. The podcast features David Trautman, chairman and CEO of Park National Bank, who talks about his regional bank uniting twelve autonomous affiliates under one refreshed brand and how that change furthered their heart for service. We also return to an essential conversation with Terrie Spiro and Jennifer Docherty, co-founders of Bank on Women who provide information and insights on having more women in higher positions of power and how that results in better banking.

This podcast is hosted by ZenCast.fm