Connections, Coffee & Confidence

How often do you look at the structure of your business? The actual functions and practicalities of it? I recently posted on my podcast facebook page about a lesson I had learned. It was a tough lesson and it was one that really made me think about how I see myself as a business owner and the impact that had on my business structure. Today’s episode is about money, business structure, prioritization and the dreaded topic of mindset, but not in a toxic positivity way - more in a practical sense - and the one change I made that has impacted them all for the better.

Key Points:

• Imposter Syndrome (1:40)
• Loose Financial Structure (6:48)
• Not Focusing on What Paid (9:29)
• Fear of Change: And the judgement that might come with it (12:19)

Also mentioned:

• https://www.ic.gc.ca/eic/site/061.nsf/eng/h_03090.html

Extra Resources:

• Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategy
• Get on my weekly email list: janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode is about the accessibility of our communications and the layers of thought and intention that lay behind making our messaging accessible to more people. It's something that benefits us and our business but also benefits society as a whole. Have a listen to these five easily implemented ways to make our communications more accessible.

Key Points:

• The Cost of Poor Communications to Business: Why choose accessibility (2:05)
• Learning From the Experts: @hashtagheyalexa on Twitter (7:10)
• Language Used: Specific words, specific meanings... (9:39)
• Images: Including contrast, AltText (11:28)
• Fonts: Beware the funky script (14:15)
• Formatting: Capitalize your hashtags (17:50)
• Be Clear in Purpose: Hyperlinks and Windows (20:15)
• Consequences of Not Being Accessible and Inclusive (20:40)

Also Mentioned:

• Project.co Communication Statistics 2022: www.project.co/communication-statistics-2022/
• Statistics Canada; The accessibility experiences of Canadians with disabilities, 2017 https://www150.statcan.gc.ca/n1/daily-quotidien/211027/dq211027d-eng.htm
• DDIY.co 53 Web Accessibility Statistics ddiy.co/web-accessibility-statistics/
• Accessible Social Guidebook: A beginner’s guide to creating inclusive social media content, Alexa Heinrich, 2022. www.accessible-social.com/extra-resources/guidebook

Extra Resources:

• Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategy

Get on my weekly email list: janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode is born out of client meetings where the client mentions something and I pounce on it because it’s a great content topic. I bet you have lots of ideas that pop into your head and just as quickly pop back out because you don’t recognize they could be valuable content. Let me help with that.

Key Points:

• What is great content?: A very brief overview (0:48)
• No Pillars! (2:51)
• Events (5:34)
• The Good, The Bad, The Myths. The Legends: You don’t look like you’re working (7:59)
• Thoughts (10:25)

Also Mentioned:

• Episode 94: shows.acast.com/connections-coffee-confidence/episodes/why-content-pillars-dont-work
• Create Your Social Media Content Strategy: www.janicefogarty.com/create-your-social-media-content-strategy
• Get on my weekly email list: www.janicefogarty.com/freelibrary

I love Apothekary products because I appreciate a natural approach to my well-being.By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let’s Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode has been brewing since the first time I opened a home COVID testing kit and tried to understand the instructions. Have a listen to the three pieces of communications that can fail you and how to avoid that failure.

Key Points:

• How Your Audience's Current State Impacts Their Ability to Hear You (6:28)
• Using Language for Accessibility (7:40)
• The Media: The impact of the way we share our information (9:38)
• Visuals: Right down to a capital letter (11:38)
• Do They Understand? (13:21)

Key Resources:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram 

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

I assume you operate with a small team, maybe you are the team. I want to convince you that research is something you need to devote a piece of your limited resources to so that you don’t waste any resources on content or campaigns that won’t best serve you; this episode covers five reasons for research, no matter the industry or size of your business.

Key Points:

• Understand Your Environment (1:04)
• Understand Your Audience (4:46)
• Understand Your Messaging (9:00)
• Understand Your Results (11:52)
• Uncover Opportunities (13:30)

Also Mentioned:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• List of Diversity Speakers: https://diversity-inclusion-speakers.com/news/top-10-lists/top-diversity-inclusion-speakers/
• Opening soon: Six Shifts for Strategic Communications Planning

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram 

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode might not be for everyone but if you recognize you need to be the one who represents your brand but are uncomfortable doing it - this episode provides you with one way to approach the job with a bit more comfort. I explain the benefits of being comfortable in how you show up to represent both yourself and your business, as well as outline the steps to take to become your own spokesperson. (It's not fake it 'til you make it, either!)

Extra Resources:

• Stop the creativity burnout, trying to create more and more and more content. Start spending your time on your paid work and - better yet - in your personal life by squeezing all of the value from each piece of your brilliant content through repurposing. Download all of the ideas plus a few more neatly organized in this 4 page free booklet.
• To be an effective spokesperson, you need to define and manage her brand. Same goes if you need to hand off content design responsibilities without worry. This 16 page guide lightens your load by keeping what identifies your business as yours in a central place, and empowers you to hand over content design with confidence.

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Do Not Disturb and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram 

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Content is where it’s at. In terms of social media, marketing, PR, and sales, content is how we get seen, become known, and increasingly it’s where we spend our time - because content doesn’t just create itself. If you’re a business owner who either creates content for her business or as her business: cut down on the amount of new stuff and get your already brilliant content in front of more people in the way they like to receive it. This episode has ideas for long-form, short-form, written, visual, video and audio across a variety of media and channels. (There are a few pitching ideas thrown in for good measure!)

Also mentioned in this episode:

• Hiring a Content Manager or Social Media VA
• Stop the creativity burnout, trying to create more and more and more content. Start spending your time on your paid work and - better yet - in your personal life by squeezing all of the value from each piece of your brilliant content through repurposing. Download all of the ideas plus a few more neatly organized in this 4 page free booklet.
• For the business woman who either wants to define and manage her brand or needs to hand off content design responsibilities without worry - this 16 page guide lightens your load by keeping what identifies your business as yours in a central place, and empowers you to hand over content design with confidence.

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram 

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Promoting your business can be a daily event. Visibility helps establish your credibility and authority and honestly, the more you do it, the more you will grow your confidence so you’ll actually do it more. Whatever small step you feel comfortable taking today will be the spring for you to bounce into bigger or different ways to increase your profile in the future. And no matter what stage of business you're at, you'll find a tip in here to put into action straight away.

Mentioned in this episode:

• To get more ideas like these to help you promote your business, get my free one page download: www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget
• Living Pintentionally With Ally Davis, E39 shows.acast.com/connections-coffee-confidence/episodes/living-pintentionally-with-ally-davis
• The Info That Changed My Pinterest Strategy, E26 shows.acast.com/connections-coffee-confidence/episodes/the-info-that-changed-my-pinterest-strategy

Suggested Resources:

• Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram 

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Words are incredibly powerful - no more so than when you're creating messaging for yourself or your business. Two words that get thrown around so much are 'intentional' and 'strategic', especially when it comes to content creation. Is there a difference? Are they interchangeable? Does it matter? Have a listen and find out.

Also mentioned in this episode:

• Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
• “Intention.” Merriam-Webster.com Dictionary, Merriam Webster, https://www.merriam-webster.com/dictionary/intention
• “Strategy.” Merriam-Webster.com Dictionary, Merriam Webster, https://www.merriam-webster.com/dictionary/strategy

*Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

*I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram / Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode is discusses how critical knowing your audience is to creating your messaging; how knowing who you're speaking to, who they are, helps you design your message in such a way that you get feedback like, "Wow, it was like you pulled those words out of my head!" And, "Have you been reading my emails?" I break down the three aspects of your messaging that rely on knowing your audience to be successful. And once you’re clear on your messaging, every other piece of your promotional work, the sales copy, the social media, the everything, will be outlined for you.

Also mentioned in this episode:

• Episode 99, Why You Really Need to Know Your Audience
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.