Connections, Coffee & Confidence

This milestone episode is personal. I explain how my travels and early career development only played a small part in my choice of career. I'm a mom to three neurodivergent boys - something I don't often talk about because it's really none of anyone's business. However, in this episode I discuss how I had to approach the diagnosis process and reflect on how I grew up in a hurry, and how these things guided me back towards working with women who need to speak clearly and plainly to make an impact with their word. I talk about post partum depression, waitressing, having twins, and coffee in the Temple Bar Market. Have a listen to find out how this comes together to create my business.

If you ever want to discuss the issues I've raised or are interested in working with me on messaging and getting your messages heard, please email me at [email protected] You can also go to my website at www.janicefogarty.com to find my DIY options for tinkering with your own strategic communications.

Also mentioned in this episode is my side hustle with Epicure: To find out more - janicefogarty.epicure.com/en-ca (Canada) or janicefogarty.epicure.com/en-us (USA)

**Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode is all about audiences. In fact, it covers almost everything you need to know about audiences including breaking down - with examples - how knowing your audience benefits your business as well as my take on the Ideal Customer Avatar (ICA) model and what I do instead to create my Ideal Client Audience.

Also Mentioned:

• Epicure: janicefogarty.epicure.com/en-ca
• Sometimes the idea generation is the hardest part of creating video to promote your business. Join me May 2 for a free session to brainstorm reel/TikTok ideas that are aligned with your messaging and brand, and let's flatten that big hurdle together! Details are inside my group: Connections Coffee Confidence Community on Facebook

Helpful Resources:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
• Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

So many people are getting wrapped up, thinking they have a great strategy and happily posting, writing sales copy, hosting events, being helpful in Facebook groups and yet never reaching their goals. I fully believe their tactics are spot on but question if their tactics and content are actually strategic. There is a difference and that's what I explore in this episode.

Also mentioned in this episode:

• Get on my waitlist to learn how to create your own strategic communications plan: www.janicefogarty.com/create-your-strategic-communications-plan
• Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

Resources to help - classic PR strategies & skills:

• Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
• Take Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

I was recently asked my opinion on the 'new PR' methods. Well, there are a lot of headlines (and gurus) out there shouting about the best way to market your business right now and those people and what they tout cause a lot of us to do a deep dive into freebies, courses, and workshops that we don't necessarily need - all because there are newer, better way to do things, right? You might think you're not a communicator but I promise you that you are. And the 'new PR' isn't something that needs to scare anybody into analysis paralysis or procrasti-learning. Have a listen to this podcast episode to hear reassurances on your ability to successfully do your own PR.

An integral part of public relations is your messaging, what you want people to know think feel or do as a result of your communications with them - go on now, tell me how that still doesn’t apply to your every day communications with everyone you come into contact with?

Resources to help - classic PR strategies & skills, no new-fangled :

• Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
• Take Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and appreciate your support!

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast, and how to use the tips and ideas talked about in the episodes in your business.

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

As the world re-opens, you'll be presented with more and more opportunities to network in person. This short episode walks you through how to craft your killer elevator pitch, one that you'll be able to deliver with confidence and ease, making the best possible first impression. (First aired Sept 2020)

Have you left a rating and review yet? Your support helps bring this independent podcast to more people so they, too, can benefit from the advice they need to raise their business visibility and clarify their messaging. Thank you so much for listening!

Resources to help you in creating your PR and marketing:

• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast and how to use the tips and ideas talked about in the episodes in your business.

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode covers three tips I've noticed increase views and engagements from my own and my client's social media channels. Nothing earth-shattering, but the data shows that these tips are working right now! Don't forget to listen all the way through for a word to the wise around the importance we give engagement.

My face is my fortune. - Denise Duffield Thomas

Key Points:

• Common sense isn't actually common
• Visibility
• Stories for the audience

Also mentioned:

• Epicure: https://janicefogarty.epicure.com/en-ca/ ; for the reel: instagram.com/janice.fogarty.epicure/
• Episode 75: https://shows.acast.com/connections-coffee-confidence/episodes/which-of-these-7-story-types-do-you-already-use-in-your-pr
• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy

Resources to help:

• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Are you on my email list yet? Head to www.janicefogarty.com and get on my list to find out behind the scenes stories about the podcast and how to use the tips and ideas talked about in the episodes in your business.

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Do you like puzzles? I do. But with a cup of tea and time on my hands, not when it comes to figuring out if something can solve my problem or make my life easier. You don't want your communications to be a puzzle to your audience, to your customers, but that's what's happening if you're using content pillars the way most experts are talking about them. I've watched the webinars, I've downloaded the freebies, and I break down exactly what's missing in this podcast episode.

Thank you for spending some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. I'm an independent podcaster and I really appreciate your support.

Resources to help:

• Create Your Social Media Content Strategy masterclass - your way to use your stories in a strategic way to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

There are loads of different things people do to become visible in this highly saturated world we live in - but just because someone looks like they're getting ahead, are they really? And if you do what they do, will it work for you, too? With consistency and purpose (and some tactics to use) you can grow your visibility in a meaningful way so that your business stays in the minds of the people you want to reach most - your clients and customers. This episode outlines three ideas for you to try now - pick one and see how it helps!

Being visible is great. Being memorable is better.

~me

If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. As an independent podcaster, I really appreciate your support!

Also mentioned in this episode:

• https://shows.acast.com/connections-coffee-confidence/episodes/10-reasons-to-be-a-podcast-guest
• Free one page download of 10 ways to get visible: https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget

Extra Resources:

• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Want to use podcasts to increase your visibility & credibility? Get this free guide: https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest

Join my weekly email list to get behind the scenes details, tips on how to use communications strategy, and be first to learn about new offers: www.janicefogarty.com

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) Get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram 

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Maybe not the sexiest aspect of communications (comms is a sexy topic, right, not just me?) internal communications is still incredibly important. Whether your team is you, you and your VA, or you and a team of 12, how you manage internal communications will impact the efficiency, longevity and culture of your business. This episode runs down the benefits, the possible solutions and their implications for your team, and what you need to think when it comes to working with and managing the people in your business.

When there are regular communications within an organization, everyone learns a lot - whether they’re paying attention or not. How you communicate with others and how often, what you communicate, tells people what you value. It helps shape the culture of the company.

Key Points:

• Benefits of internal communications to a small business (4:32)
• Tech options and the implications those solutions may have on both the message and the recipients (6:36)
• The caveats of different methods of communicating with your team: Intentionality & Consistency (13:27)

I’m so grateful you choose to spend some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)

Extra Resources:

• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

If you’re building your business or you’re at a stage where you need to offload some of your content design, a brand guide will help keep your brand identity cohesive, contribute to your reputation, increase people’s impression of your company, and just make life easier for whoever is creating your content. Even if that person is you. Have a listen to more benefits of a brand identity guide, what you'd use it for and what goes into creating one.

Also - In the next 100 episodes, I’m aiming to grow this audience - ratings and reviews are a huge part of that. I am so grateful that you choose to spend some of your precious time with me in your ears. If you enjoy this podcast, I’d be extra grateful if you left me a review and rating (you know I’m hoping for a full five stars there). My way of saying thank you for those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty is to enter you in to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)

Key Points:

• A cohesive brand identity builds recognition and reputation (8:20)
• A cohesive brand identity builds the know/like/trust factor (8:59)
• A cohesive brand identity builds increased perceived value (9:35)
• A cohesive brand identity streamlines design and creation (10:05)
• A cohesive brand identity empowers you to have over design and creation responsibilities (10:57)
• Brand guide contents (11:56)

Also mentioned:

• Take Control of Your Brand guide - a 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (I also love Better Than Botox and You Dew You, too!) By using my referral link, you can get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.