Connections, Coffee & Confidence

Ever wondered about how SEO works or if you really need to put any effort into it just yet? Then today’s interview is for you. I’m speaking with Brittany Murphy, the marketing director at One Thing Marketing in Louisville Kentucky and an expert in web design, SEO, and lead generation. Have a listen to how she went from having to look up what SEO was before her job interview to having perfected her craft by writing and implementing over 300 SEO strategies for happy clients. Oh, and listen right to the end because she drops a fantastic nugget just as I had my finger on the stop recording button.

Find Brittany Murphy & One Thing Marketing:

• www.onethingmarketing.net
• www.facebook.com/onethingmarketing
• www.instagram.com/onethingmarketing/ 
• www.linkedin.com/company/one-thing-marketing 

Brittany's Free Marketing EBooks:

• For General Business: www.onethingmarketing.net/marketing-ebook/
• For Trades Business: www.onethingmarketing.net/trade-service-ebook/

Why not join my weekly email list: www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

On this episode, I talk about what not to use as content to promote you or your business. It's difficult for me to say 'never' but I use it in this episode so have a listen to find out what is 'never ever' post material.

Key Points:

• Why Content? (0:45)
• Don't Badmouth Others (2:10)
• Copyright Infringement (3:58)
• Personal Information (5:26)
• Mistakes (7:35)
• Personal Beliefs (8:53)
• A Real Life Example (11:29)
• Fluff and Irrelevance (14:52)

More Resources:

• Define your brand in one document, ready to make your content creation easier or to hand over to a social media VA to follow through: janicefogarty.com/take-control-of-your-brand-guide
• For consistency creating and scheduling message-driven social media that works for you, grab this masterclass: janicefogarty.com/create-your-social-media-content-strategy
• Get on my weekly email list: https://www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

A review of a client's LinkedIn strategy revealed some incredible organic growth in followers, page views and unique visitors; and the audience is trending towards the demographics we've been targeting. In this episode, I cover three strategic steps for increasing your own LinkedIn success.

Key Points:

• Who Belongs on LinkedIn? (0:33)
• Year in Numbers (2:44)
• Consistency (4:05)
• Content (5:49)
• Searchability: Keywords and Hashtags (8:36)

Also Mentioned:

• Define your brand in one document, ready to make your content creation easier or to hand over to a social media VA to follow through: janicefogarty.com/take-control-of-your-brand-guide
• For consistency creating and scheduling message-driven social media that works for you, grab this masterclass: janicefogarty.com/create-your-social-media-content-strategy
• shows.acast.com/connections-coffee-confidence/episodes/how-to-use-social-media-for-content-research
• shows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-content
• Get on my weekly email list: https://www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about how your communication impacts your business’ bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how much time you spend creating or consuming business communications - then put a price on that time? This episode provides a breakdown of how to tighten our writing and become more efficient - therefore profitable - communicators.

(Also, apologies for the audio; my regular set up is broken and the borrowed replacements are not great; hoping to have the improved set up in action soon.)

Key Points:

• The Cost of Business Communications (2:43)
• Tips to Tighten Your Communications (6:25)
• The 10 Second Email: A Case for Messaging (12:20)

Mentioned Resources:

• State of Business Writing study by Josh Bernoff, 2016: http://withoutbullshit.jbspartnersinc.netdna-cdn.com/wp-content/uploads/2016/07/State-of-Business-Writing-2016-final-2.pdf
• https://www.statista.com/statistics/1273288/time-spent-brand-emails/
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

Join my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode approaches messaging from a different perspective. My aim is to reassure you that you know what messaging is, you know how to use it - you do it every day without realizing it. The next step is to use it in your business!

Resources:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Create Your Social Media Content Strategy Bundle: make it easy to have your content work for you www.janicefogarty.com/create-your-social-media-content-strategy
• Get on my weekly email list: janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. (Chill The F* Out has been in regular rotation lately!) Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

It’s always interesting to see how other creatives and professionals work, isn't it? To see what their environment is like. Where they take inspiration from. How they actually do the work. And so I thought I’d share a bit about my process, a peak behind the curtain, as more and more of us realize we are content creators.

I kinda feel like a basking shark. You know those sharks that filter feed? They just swim through the water with their mouths open, gathering all of the plankton, leaving behind what they don’t need.

Key Points:

• The Physical and Emotional Workspace (2:00)
• The Importance of a Plan (6:47)
• The Inspiration: like a basking shark (8:57)
• The Creation Process (13:24)
• The Programs I Use (15:39)

Also Mentioned:

• Episode 113 How to Use Social Media for Content Research: https://shows.acast.com/connections-coffee-confidence/episodes/how-to-use-social-media-for-content-research
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Create Your Social Media Content Strategy Bundle: make it easy to have your content work for you www.janicefogarty.com/create-your-social-media-content-strategy
• Get on my weekly email list: janicefogarty.com/emaillist
• Affiliate Links for what I use: Recommendations (janicefogarty.com)

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This episode is short, shorter than usual, but could save you from making mistakes when engaging with the media. Listen closely - you'll probably hear a bonus tip!

Key Points:

• Group vs Single Pitch (0:35)
• Attachment vs Link (3:36)
• This is Not Personal (4:45)

Other Resources:

• Get on my weekly email list: www.janicefogarty.com/emaillist
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Define and manage your brand (or hand off content design responsibilities without worry), with this 16 page guide. Codify what identifies your business as yours in a central place and be empowered to confidently hand over content design: www.janicefogarty.com/take-control-of-your-brand-guide

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

When you practise strategic communications, you have to include research. Research is what grounds your next steps; it will point you in the right direction, provide you with ideas and opportunities, it will show the gaps. Basically, if you don’t have good information to base your decisions off of, then you’re guessing. But how do you do this research without getting lost in a ridiculous amount of worthless information? Have a listen to today's episode as i lay out exactly how to use social media to research your messaging and content.

Key Points:

• The Case for Researching (1:09)
• Keywords & Competitors (3:49)
• Critical Reading: What to look for (5:09)
• Adjacent Searches & Trending Topics (9:37)
• Caveats and Skewed Data (11:11)

Other Resources:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Get on my weekly email list: www.janicefogarty.com/emaillist

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

How many times have you heard that the money is in your email list? So you offer a freebie in order to collect email addresses from interested people (aka "warm leads") and consider yourself very happy. But have you thought about how you communicate with the freebie seeker during that initial exchange? Are you doing more harm than good in your effort to build your list? Have a listen as I discuss why to avoid what I call a scuzzy email practise.

Key Points:

• Legal Repercussions: CASL/GDPR/PECR for example (2:50)
• Ethical Implications: Cialdini's Commitment/Consistency principle (5:10)
• Reputational Damage (8:34)
• Ways To Avoid Being Scuzzy (11:35)

Also Mentioned:

• Episode 63: about reputation management
• Join my email list: janicefogarty.com/emaillist
• CASL https://fightspam.gc.ca/eic/site/030.nsf/eng/home
• GDPR https://gdpr.eu/
• PECR https://ico.org.uk/for-organisations/guide-to-pecr/

Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 | Free Download / Stream: https://bit.ly/-sunray-valley

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Everybody needs help every once in a while, for different things. When it comes to help with your business, there are so many options available. It becomes mind boggling, really. So how do you know who or where to go when you need help? Today’s episode looks at the differences between an agency, a coach and a consultant and what to expect when working with each type so that you can be better informed when choosing a direction the next time you need help.

Key Points:

• When to ask for help: The pitfalls of looking for help when you're not in a good position (1:05)
• What is an agency and when do you hire one? (5:39)
• What is a coach and when would you hire one? (8:12)
• What is a consultant and when do you need one? (11:40)

Also mentioned:

• What is a consultant? How to Find a Consulting Job and Who’s Hiring? https://www.flexjobs.com/blog/post/what-is-a-consultant-job-v2/

Get on my weekly email list: janicefogarty.com/emaillist

Extra Resources:

• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• For the business woman who either wants to define and manage her brand or needs to hand off content design responsibilities without worry, this 16 page guide codifies what identifies your business as yours in a central place and empowers you to hand over content design with confidence: www.janicefogarty.com/take-control-of-your-brand-guide

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

**** Audio Credits ****

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.