Thriving Practice with Tracy Cherpeski

In this inspiring episode, Jamey Schrier, a physiotherapist turned successful business coach, shares his remarkable journey from the thrills of starting a private practice to the challenges of managing a growing team and maintaining work-life balance. Jamey's authentic and engaging storytelling offers invaluable lessons on overcoming adversity, effective leadership, and the importance of personal growth in achieving professional success.

Key Takeaways:

• Jamey's transition from clinic owner to dealing with the stresses of employee management and its impact on his personal life.
• The turning point after a fire destroyed his clinic, leading him to re-evaluate his priorities and approach to business.
• How perseverance, delegation, and clear communication transformed Jamey's practice, leading to significant growth.
• The parallel between leadership and parenting, emphasizing the need for support systems like therapy and coaching.
• Overcoming personal biases, hiring challenges, and the role of self-awareness in effective decision-making.
• The emotional and financial costs of lack of clarity, and Jamey's evolution as a leader and person.
• Opportunities for growth through positive associations, networking, and surrounding oneself with influential people.
• Jamey's actionable advice, including taking his "Practice Quiz" to identify areas for improvement.
• The importance of applying knowledge rather than just learning, with a call to action for practice owners.

Whether you're a healthcare practitioner, business owner, or anyone seeking inspiration for personal and professional growth, this episode is a must-listen. Jamey's story is a powerful reminder that success lies in the relentless pursuit of self-improvement and the willingness to adapt and lead with authenticity.

Jamey’s Bio:

Jamey Schrier, P.T. is a best-selling author, speaker and CEO of Practice Freedom U, a business coaching and training company who's helped hundreds of practice owners create highly profitable businesses. Jamey is a former private practice owner and his book, The Practice Freedom Method has helped scores of practitioners Work Less, Earn More, and enjoy a life they deserve.

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Welcome to our latest episode! Today, Tracy’s flying sola and diving into an exciting approach that’s reshaping the healthcare industry: the integration of functional nutrition and health coaching into medical practices. Here are the key highlights and themes she covered:

• Scaling Up Without Burnout: Discover the Thriving Practice community’s mission to help healthcare practice owners grow their businesses efficiently. We discuss how business consulting, leadership training, and educational resources can prevent burnout and promote sustainable practice growth.
• A Holistic Approach to Patient Care: Learn why functional nutrition and health coaching are becoming essential services for modern healthcare providers. We delve into how these services can significantly improve patient outcomes, particularly regarding energy levels, mood, and digestion.
• Building Stronger Patient Relationships: Understand the benefits of personalized nutrition plans and health coaching in fostering deeper connections between patients and providers. We discuss how this integration can make practices stand out and provide more cost-effective care.
• Research-Backed Innovations: We emphasize the importance of research in supporting the adoption of nutrition-focused care models in primary care settings. Listeners will get insights into the latest findings that endorse this holistic approach.
• Expert Guidance for Growth: Providers seeking to transform their practices can tap into a wealth of knowledge from our previous podcast episodes. We encourage our audience to subscribe for expert advice on various aspects of practice development.

Remember to subscribe for more insights and strategies. Thank you for joining us!

Tracy’s Bio:

Tracy Cherpeski, MBA, MA, CPSC, is a Business Consultant and Executive Coach with over 20 years of experience. Tracy is the go-to expert for private practice owners and their teams, teaching them how to optimize their time and scale their practices without sacrifice. She helps her clients take back their time and energy to start living a fulfilled life as a high-impact provider and CEO. Tracy is host and executive producer of Thriving Practice podcast, and works with healthcare practice owners around the world.

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Welcome to Thriving Practice, the healthcare podcast where we talk about all things business. Our expert guest today is Jillian Greaves, a Functional Dietitian who helps women reclaim their health through hormone balancing, lifestyle changes and nutrition. Today we’re diving deep into the world of helping professionals and the evolving dynamics of private payment models.

You’ll hear Jillian’s journey from working in a busy hospital system serving patients in endocrinology, and how she moved away from the traditional hospital model to starting her own practice.

Here’s what we cover:

• The potential for greater financial sustainability and independence that comes with a private pay model.
• Exploring the psychological barriers that professionals might face, such as guilt associated with earning money from helping others.
• Strategies for mindset work to overcome these barriers and embrace the value of one’s expertise.
• The importance of standing out in a crowded market when clients are paying out of pocket.
• Tips for helping professionals to differentiate their services and highlight their unique offerings.
• The potential hurdles when moving away from an insurance-based model.
• Discuss how to maintain accessibility to services while operating a private pay business.

Strategies for a Smooth Transition

Understand Your Worth: Know the value of your services and be confident in communicating it.

Educate Your Clients: Help them understand the benefits of private pay, such as more personalized care and confidentiality.

Marketing Mastery: Invest in marketing that resonates with your target audience, focusing on the outcomes and benefits of your unique approach.

Provide Payment Options: Ease the transition for your clients by offering flexible payment plans or sliding scales.

Jillians’ parting wisdom is this: evaluate the benefits and challenges of transitioning to a private pay model, and consider how you could serve your patients differently doing things your own way.

We ask you to please leave a review so more practice owners like you can find us. Be sure to subscribe so you never miss an episode.

Jillian’s Bio:

Jillian is Functional Dietitian and Women's health specialist, the owner of the private practice Jillian Greaves Functional Nutrition & Wellness, and the creator of the PCOS Root Reversal Program. Jillian provides comprehensive nutrition and lifestyle counseling to women, with a special emphasis on PCOS, hormone balance, and digestive health. Jillian helps clients identify and address the root causes of their hormone and digestive symptoms naturally using advanced lab testing, personalized nutrition, and supportive lifestyle therapies as the first line of intervention. It's her mission to empower women to take back control of their health, reclaim their confidence, and experience life at its fullest potential.

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Welcome to Thriving Practice, where we talk about all things business for your healthcare practice. Today’s discussion focuses on the transformation of healthcare, where we dive into the importance of emotional well-being and systemic approaches to patient care.

Our expert guest, Hally Brooke, explores the crucial role of health coaches and medical providers working in tandem to enhance patient outcomes, especially for those battling autoimmune conditions and chronic diseases.

Hally shared her personal journey as a healthy 24-year-old grappling with Shingles, leading her to explore functional medicine and address underlying gut health issues. Her personal account sheds light on the challenge of mystery symptoms, and how making lifestyle changes ultimately brought her back to stasis, even though the cause of her maladies still remains a mystery.

Emotional Well-Being and Chronic Illness:

Our conversation underscores the significance of mental health and lifestyle adjustments in the treatment of chronic illnesses. We look into the impact of trauma on weight loss and general health, advocating for a comprehensive healing strategy.

Hally tells us that the key to healing and recovery lies in asking better, more insightful questions. Both provider and patient can ask better questions to begin the healing journey.

Business Opportunities Through Collaboration in Healthcare:

It’s in your best interest to nurture a diverse healthcare network, including how you can enhance patient care by referring to other experts when needed. We also discussed how such referrals not only improve patient outcomes but can also contribute to the business growth of healthcare practices.

Health coaches are identified as pivotal in guiding patients through the necessary lifestyle changes and adjustments required for better health, something often out of reach for providers due to time constraints.

Wrapping up, we emphasize the shift towards a more integrated and emotionally-attuned healthcare system and the promising outcomes it holds for patients and practitioners alike.

Remember to subscribe for more insightful episodes on the evolving world of healthcare and wellness.

Hally’s Bio:

Hally Brooke is the Founder & CEO of Live Nourished Coaching. She is a Certified Functional Medicine Nutrition Counselor, Nationally Board Certified Health & Wellness Coach, Fox 21 Fitness & Nutrition Expert, and fierce industry advocate.

Her mission at Live Nourished Coaching, is to make the life changing power of health coaching accessible to every single person in the US (to start). Hally and her company move this mission forward through direct to client coaching and innovative strategic partnerships with medical practitioners. She has become a sought after speaker, top level medical practice consultant and built a world class health coaching agency. But what inspires her to do this work every day is getting to see her clients move from illness to health and then from health to wellness, thriving in their lives, finding their own internal motivation to Live Nourished.

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Welcome to another insightful episode of Thriving Practice, where we dive into the crucial world of strategic financial planning with our esteemed guest, Carla Titus. With over a decade and a half of financial expertise, Carla has honed her skills in guiding practice owners to not only survive but thrive in the competitive business landscape. In this episode, we unpack her holistic approach to financial health and the transformative power of aligning money mindset with business operations.

Key Highlights:

• Strategic Financial Planning: Carla discusses the essence of strategic financial planning for business owners. She explains why it’s not just about the numbers, but about the comprehensive strategy that encompasses all aspects of a business.
• Mindset Matters: Learn how understanding and shifting your mindset around money can profoundly influence your business’s financial health. Carla emphasizes the importance of aligning personal values with financial decisions.
• Profit Margin Management: Discover the tactics for managing profit margins that can lead to improved financial health for your business.
• Reframing for Performance: Hear how reframing beliefs to align with company performance is a critical step in ensuring your business’s success.
• Business Health Essentials: Carla breaks down the key components of ensuring business health, including the identification of growth opportunities and the diversification of revenue streams.
• Data-Driven Decisions: We discuss the importance of making intentional, data-driven decisions for sustainable development and how this approach can lead to more impactful results.
• Proactive vs. Reactive: The conversation delves into the significance of proactive financial strategies over reactive ones, and how maintaining control over finances leads to greater freedom.
• Foundational Strength: Learn why establishing a solid business foundation and maintaining accurate bookkeeping are non-negotiable for long-term success.
• Leveraging Expertise: Carla advocates for leveraging professional financial services to enhance decision-making and provides tips on how to choose the right services for your business.

Carla Titus shares her wealth of knowledge, offering practice owners the tools to ensure their business is not just surviving but prospering. Her approach to financial planning is not about restriction but about creating freedom and opportunities for growth through strategic, intentional actions. Tune in to transform the way you think about and manage your business finances.

Resources Mentioned:

• Wealth and Worth Within: Carla’s company that provides financial planning services tailored for practice owners.
• Financial Health Checklist: A downloadable resource from Carla’s website to help listeners evaluate their business’s financial health.

If you’re ready to take control of your business finances and align your financial strategy with your personal values for long-term growth, don’t miss this episode with Carla Titus. Remember to subscribe, share with fellow business owners, and leave us a review!

Carla’s Bio:

Carla is a finance expert with over 15 years of combined corporate

financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her mission is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy.

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In this episode, we’re shaking things up. Our Manager of Operations and PR, Miranda Dorta, interviews our host, Tracy Cherpeski. We dive into the essential conversation around work-life balance, particularly in the demanding lives of medical professionals. Our main theme revolves around the urgent need to shift from the relentless ‘hustle culture’ to a more sustainable approach that values self-care, reflection, and personal growth. Here’s what we discuss:

• The Quest for Balance: We discuss the importance of not just spending time, but to invest it wisely in yourself, highlighting the significance of nurturing both the personal and professional aspects of life.
• The Slow Movement: We explore the idea of slowing down and how it allows for relaxation and structured reflection, contrary to the fast-paced environment that many medical practitioners are accustomed to.
• Daily Rituals and Incremental Progress: The conversation touches on the benefits of establishing daily routines that foster gradual improvements and the importance of acknowledging personal milestones along the path to achieving one’s ideal life and career.
• Thriving Practice Community: A focal point of our discussion is the introduction of a supportive community designed for medical professionals. This community serves as a platform for sharing insights, experiences, and offering encouragement amongst an international community of peers.
• Key Themes for Medical Entrepreneurs: We highlight the specific themes that resonate with the community, including entrepreneurship, learning from setbacks, and supporting fellow medical business owners in their journeys.
• Invitation to Engage: Medical professionals are encouraged to join the Thriving Practice Community to dive deeper into these topics, benefit from mutual support, and connect with individuals who share similar challenges and aspirations.

Stay tuned for an enlightening conversation on finding harmony in the hustle and how taking a step back can actually propel you forward in both your personal life and medical career.

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Miranda’s Bio:

Miranda Dorta, B.F.A. (she/her/hers) Residing in the City of Oaks, Miranda Dorta is a creative storyteller and operations guru. Miranda graduated from Savannah College of Art and Design (SCAD) in 2020 with a B.F.A in Writing and concentrations in Creative Writing and Fashion Journalism. Miranda has a skilled history working in public relations, publishing, retail management, operations, and social strategy.

At Tracy Cherpeski International, Miranda joined the company as an Administrative Assistant in 2021 and now is currently serving as the Manager of Operations and PR as of November of 2022. Miranda has developed a strong expertise in managing the operational aspects while effectively handling public relations and communication strategies.

Tracy’s Bio:

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) Founder. Consultant. CEO. Coach. Host. Mom.

Tracy is a Business Consultant and Executive Coach. She helps her clients take back their time and scale their practices without sacrificing their wellbeing.

Tracy’s consulting and coaching programs help her clients with strategic planning, leadership and mindset mastery. She believes in the unlimited potential of people, and loves to celebrate the success of her clients and their teams.

Tracy founded Tracy Cherpeski International in 2011 and serves clients all over the world.

Tracy's biggest WHY - her two beautiful children, who inspire her to reach higher and further every day. She lives with her family in Chapel Hill, NC, and serves clients around the world.

Tracy is also Executive Producer and Host of the Thriving Practice podcast.

Tracy’s professional and personal philosophy: Survival is not enough; life is meant to be celebrated.

Tracy welcomes Dr. Michael Neal, Optometrist and CEO of Build My Team to explore the concept of talent certainty and its impact on building a successful team and operating a successful practice.

Dr. Mike and his wife realized they were hiring their staff the wrong way, and it was costing them in terms of finances, time, energy and high stress levels. By prioritizing hiring the right people, their practice experienced financial growth, reduced headcount, increased patient care volumes, and significantly higher net income. Build My Team was born out of this realization, and now serves clients in over 40 states in various practice areas.

We discussed the three steps to hiring the right people:

1. Finding suitable candidates
2. Assigning candidates appropriate roles
3. Empowering them to take charge

The advantages of working with a service like Build My Team are innumerable, and include:

• Stress reduction
• Taking back precious time
• Offering providers and their teams the ability to focus on what’s most important to inside and outside of work

Traditional hiring methods are outdated, and the importance of assessing skills for a suitable position cannot be understated.

If you have struggled with filling roles in your practice, this episode will help you see how you can do it differently, setting yourself and your team up for success.

Join us to learn how to hire the right way.

Dr. Neal’s Bio:

Dr. Neal is a practicing Optometrist alongside his wife, Dr. Amy Neal. Together they founded Lakeside Vision in picturesque Hawley, Pennsylvania. They are celebrating their 20th year of servicing Northeast Pennsylvania.

Downtime is spent with Amy, their two boys and two dogs. Both Drs. Neal have recently taken up running and even run when not being chased.

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Welcome to Thriving Practice, where we dive into the business of practice ownership without the burnout. Host Tracy Cherpeski is on a mission to reshape how medical professionals excel in their fields while leading fulfilling lives. Today Tracy takes you on a journey exploring what lies ahead in 2024. New Year, New Season, so much to look forward to.

Highlights:

• Reflecting on 2023: A transformative year both in business and personal realms.
• Team Appreciation: Gratitude for an exceptional team's support and dedication.
• Personal Roller-coaster: Family adventures, travels, and life experiences.
• 2024 Preview: Exciting updates, fresh energy, and new podcast elements.

What's New in 2024:

• Podcast Transformation: Expect new music, format tweaks, surprises, and guest appearances.
• Introducing the Thriving Practice Community: A vibrant space for ambitious practice leaders to learn, collaborate, and grow differently.
• Insights from Surveys: Unveiling the challenges faced by practice owners and the motivations behind the Community's creation.

Thriving Practice Community:

• Join the Movement: Become part of a dynamic ecosystem designed for practice owners seeking collaboration, support, and growth.
• Founding Member Applications: Opening soon, sign up on the waiting list at ThrivingPracticeCommunity.com.

Empowering Practice Owners:

• Addressing Challenges: Isolation, overwhelm, and the myth of success at great personal cost.
• A Supportive Environment: Focused on growing practices without sacrificing well-being.
• Business Savvy & Support: Access expert guidance in marketing, finance, team management, and more.

What's Next:

• Excitement Awaits: The Thriving Practice Community is gearing up! Get on the email list for meet and greet sessions.
• Looking Forward: Engage with a community of like-minded professionals, learning and growing together.

Take Action:

• Subscribe & Connect: Stay tuned for Season 7 updates and engaging discussions.
• Ready to Grow Your Practice? Schedule a strategy session with Tracy.

Thank you for joining us on this journey to reshape the practice landscape. Here's to an inspiring 2024!

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We’re exploring “Noble Poverty” with Khara Crosswaite Brindle, a therapist and certified financial therapist. Khara specializes in guiding mental health providers to liberate themselves from the confines of noble poverty.

Our conversation explores the deep connection between noble poverty and its familiar companion: burnout. Khara emphasizes the critical importance of acknowledging that neglecting your own needs can significantly diminish your ability to offer optimal care to patients and clients.

Join us on this journey as we navigate through the landscape of values, boundaries, and the relentless hustle culture, aiming to redefine the narrative around financial well-being for those who dedicate their lives to serving others.

We discuss:

• "Noble Poverty": Explore the intricate mindset many professionals in the healthcare and helping professions experience, grappling with the conflict between meaningful work and discomfort around financial compensation.
• Burnout and Self-Care: Recognize the profound connection between noble poverty and burnout, emphasizing the necessity of prioritizing self-care and addressing one's own needs to provide optimal care to patients and clients.
• Redefining Financial Well-being: Khara Crosswaite Brindle offers insights and guidance to reassess the relationship with money, navigating values, boundaries, and challenging the hustle culture prevalent among those dedicated to serving others.

So, grab your favorite spot, tune in closely, and prepare to reevaluate your relationship with money alongside Khara Crosswaite Brindle.

Khara’s Bio:

Khara Croswaite Brindle, MA, LPC, ACS, CFT-I is passionate about giving people aha moments that create goosebumps and catalyze powerful action. She is a TEDx Speaker, Licensed Mental Health Therapist, and Financial Therapist in Colorado. Khara enjoys various roles as a serial entrepreneur, author, professional speaker, professor, and consultant. Her greatest joy is engaging driven entrepreneurs, fellow helpers, and perfectionists to move from workaholic to well-balanced with streamlined strategies that fit their busy lifestyles. Khara specializes in helping therapists and financial therapists turn pain points into possibilities through consultation, courses, and supervision. She is originally from the Pacific Northwest and gets her best ideas walking outside and being around water. When Khara’s not writing her next book or supporting fellow professional helpers on their own self-discovery journeys, she enjoys spending time with her daughter, reading, and indulging in gluttonous, gluten-free desserts with her family.

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The Burden of Busyness TEDx talk

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In this episode, Tracy explores the crucial role of leadership styles in healthcare practice ownership. Tracy discusses how diverse leadership approaches impact team morale, business growth, and the overall success of a practice. Through real-life examples and insights, she navigates the pitfalls of poor leadership and unveils strategies to integrate multiple leadership styles for a resilient, empowered team.

Key Insights:

• Impact of Leadership on Team Dynamics: Learn about the real-world consequences of ineffective leadership through a neuropsychological practice case study. Tracy illustrates how poor leadership can lead to decreased productivity and morale.
• A Client Transformation: Hear how practice owner Kris turned her laissez-faire approach into a more hands-on style, leading to significant improvements in team morale and efficiency.
• Understanding Leadership Styles: From autocratic to democratic, and from servant to transactional leadership, this episode breaks down each style’s pros and cons, providing a nuanced look at when and how to apply them.
• The Art of Adaptation: Tracy underscores the importance of adapting leadership styles to the team’s growth and changing needs, showcasing the transformative effects of minor leadership adjustments.
• Actionable Steps: Practical advice for practice owners to assess their leadership styles, slow down to gain clarity, and implement incremental changes for sustainable growth.

This episode is a must-listen for current and aspiring leaders in health practices who want to inspire their teams, boost productivity, and achieve personal satisfaction. Join us to unlock the secrets of successful leadership and build a thriving practice.

Remember to subscribe for more insights, and don’t forget to leave your thoughts and comments on how diverse leadership styles have impacted your professional journey. See you in the next episode!

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