🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking with four incredible guests who shared their insights and experiences from the recent Event Planners Expo.

Key Highlights:

Networking Mastery:
Discover the art of building meaningful connections at events. Our guests share how they've their perspective on the art of networking and transforming casual encounters into lasting professional relationships.

Business and Beyond:
Explore how effective networking goes beyond business transactions. From collaborative projects to personal growth, learn how these connections have impacted both professional and personal spheres.

Trust and Reliability:
Delve into the pivotal role of trust and reliability in collaborations among business owners. Our guests share real-life anecdotes highlighting the power of trust in creating successful partnerships.

Stay connected with the guests:
Tina Marie https://www.instagram.com/tina_j_marie/
Michele https://www.instagram.com/michchique/
Darius https://www.instagram.com/echeloneventrentals__/
Tricia https://www.instagram.com/xclusive_services/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

Join us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact.

Discover the art of:

• Aligning your event vision with your budget
• Filling the room
• Building a successful team.

From 6 to 7-figure events, live, virtual, or retreats, Linda's expertise shines. With a client list featuring the who's who of the transformational and coaching event industry, she's the go-to expert in event strategy, site selection, and budgeting.

Linda's Website: http://eventsbybludiamond.com

Social Media handles:
https://www.facebook.com/linda.cain.3532

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

Join us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands.

Tune in to "From Passion to Business Impact" with Erica Maurer for a dose of inspiration and practical tips that will transform your perspective on event planning, marketing, and the power of passion in achieving remarkable business results.

About our Guest
Erica Maurer is a veteran in the events, marketing, and hospitality industry. She is an entrepreneur, owner, event producer, coach, and speaker. She graduated from Tufts Undergraduate and received her master’s from Columbia University. She is a Partner at EMRG Media, a leading events, marketing, production and creative agency. Her company created The Event Planner Expo, the leading trade - show for the events, marketing and hospitality industry.

EMRG Media produces events for clients in the corporate, celebrities, brands, social and non-profit sectors. Some of her clients include ABC, NBC Universal, BuzzFeed, Columbia Records, Cardi B, Robin Hood Foundation, 1 800 Flowers, Pitchbook, Twitter, Fiver and Google to name some.

Erica has generated over 100 million in events.

Website: http://theeventplannerexpo.com and emrgmedia.com

Social Media:
@theeventplannerexpo @emrgmedia

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

Are you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through?

If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a tip or two to help.

Joining me is Author, Digital Marketing Expert, and Founder of Hustling Hotties, Janelle Jones.

Janelle thrives on helping entrepreneurs and small businesses grow their online presence. In this episode, Janelle and I discuss:

💎How to use data to attract sponsors 

💎How to find the right marketing mix

💎Utilizing social media on your terms instead of being overwhelmed by it

💎The secret to gaining traction in your business that you can implement TODAY!

Resources:

About Our Guest:

While on a business retreat in Bali, Janelle strategized with strangers to create Hustling Hotties, a platform dedicated to finding side hustle solutions for single moms. The platform helps to navigate life, sets single moms up to not settle for less, shows them how to travel the world, and prepares them to go from breakdown to breakthrough.

Website: janelleajones.com

Social Media:

Facebook | Instagram

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

In this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns. 

Key Takeaways:

💎Know your audience and create experiences that resonate deeply with them.
💎Build a community around your brand to foster genuine connections with your attendees.
💎Embrace fun and playfulness to engage your audience and create memorable event experiences.
💎Tap into nostalgia to create emotional connections and lasting impressions.
💎Collaborate with complementary partners to make your marketing campaign ubiquitous and captivating.

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

Whoever said it goes down in the DM didn't really understand the assignment. 😆

Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales.  

Every coach, consultant, and service-based professional knows what it's like to miss brand-building moments because you need more support to capture content in real-time.

In this episode of The Event Gems Podcast, Danielle Shortt of Shorttakes LLC shares how to take your digital marketing and brand presence to the next level through interactive live content. Danielle's company, Shorttakes LLC, helps entrepreneurs connect and convert via social media through in-the-moment content and curation.

In this episode, we're uncovering:

• Tips and tricks on how to plan and execute real-time content
• Organizing your media
•  Measuring the success of your digital marketing

Resources:

Danielle is an experienced business professional with expertise in retail manufacturing, fashion retail, restaurant marketing, and digital marketing. She is the founder and creator of SHORTTAKES, a social media concierge company that focuses on serving clients for their social media, email marketing, text messaging, and real-time content covering individuals to large events. 

Connect with Danielle on Social Media: @theshorttakes @danigoessocial

Check out Danielle's website: www.theshorttakes.com

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

In this episode, we dive into the transformative power of content in extending the lifecycle of your event. 

Explore the concept of first-time experiences and how they don't necessarily require extravagant innovations, but rather intentional moments for meaningful connections.

By curating these peak moments and leveraging nostalgia, you can create an unforgettable experience that resonates long after the event concludes. 

Discover how content-driven experiences serve as your differentiating edge in event planning, and learn strategies to evoke soul-stirring emotions that leave a lasting impact on attendees. 

Key Points:

1. Understand how strategic content creation allows you to extend the impact and relevance of your event beyond its actual dates.
2. Explore the power of intentional moments and how they contribute to creating a strong emotional connection with attendees, making your event unforgettable.
3. Learn how nostalgia can be harnessed to evoke powerful emotions and forge a lasting bond with your audience, ensuring they continue to engage with your event long after it ends. 

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

In today's media-driven world, if it isn't on video, did it really happen? Learn what kind of videos you need to make sure your event is a complete success! Bring a pen and paper, this episode will get you thinking about the details.

Ryant Nelson, the founder of Reel Designs Media, believes leveraging video content is one of the most powerful tools for helping small business owners stand out and drive sales. 

On The Event Gems Podcast, Ryant shares his advice on how small business owners can work with videographers to get the most out of video content.

Ryant shares gems to help you develop: 

💎Strong partnerships with your creative team

💎How to create a HEROs journey for your audience

💎Techniques to maximize the reach of your video content

Resources:

About Our Guest:

Ryant Nelson is a highly accomplished professional with a background in electrical engineering. Ryant earned his bachelor's degree in the field and worked as a quality and test engineer for six years. In 2021, Ryant boldly decided to leave his job and pursue his entrepreneurial ambitions. His hard work and dedication paid off, as he successfully built a profitable business called Reel Designs Media. 

In his first year as a business owner, Ryant generated six figures in revenue. He is originally from Natchez, MS, where he has established a presence in the local business community.

Social Media: Instagram

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning An Event? Schedule Your Consultation Here

"Your wardrobe is your first introduction before you meet someone," - Drew Nicole.

You need to stand out in your industry if you're a service pro with big ambitions. You could build a fabulous website and create content that stands out—but what if there was another way that you're missing? 

What if there was something as simple as owning the room with your style?

In this exclusive interview, Natasha Wright sits with Image Curator Drew Nicole to get her expert insights on why personal style is essential for brand building. 

Drew shares her wealth of knowledge from more than 15 years in fashion and merchandising and two-and-a-half years running her fashion-focused Curated Image Design business.

Drew believes the key to successful brand building is ensuring your visual aesthetic matches your messaging so you can show up and own the room.

In this episode of the Event Gems Podcast, we explore the importance of personal style:

➡️The disconnect between messaging, marketing, and branding

➡️How to ensure your visual aesthetic matches your messaging.

➡️How to confidently own the room with your style.

Resources:
About Our Guest

Drew Nicole is a Personal Stylist, Shopper, and Image Curator based out of Atlanta, GA. She serves high-performing CEOs by transforming their wardrobes through authenticity. Drew has been in fashion and merchandising for over 15 years and has used her experience to open her company of 2 1/2 years, Curated Image Design. 

Connect with Drew: www.curatedimagedesign.com/resources
Instagram: @curatedbydrew

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

Looking to build a strong community around your brand but don't know where to start? 

In this episode I share my insights and lessons learned on how to create a bomb AF community that resonates with your target. 

 You'll learn about the essential elements of building a successful community, from understanding your brand's core values, mission, and vision to fostering trust, communication, collaboration, and shared values. 

Join me as we explore successful communities like TEDx and Apple and discover how you too can create a safe, inclusive, and supportive environment for your people.

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here