Digital Hive Podcast
by Honey Pot DigitalJoin me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list. In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.
Copyright: Honey Pot Digital
Episodes
Money Mindset in Business & Marketing with Rachelle Siebke
1h 0m · PublishedRachelle Siebke is a money coach, working with life coaches who want to be smart with their money. She’s on a mission to create, build up and support 1,000 well-resourced women. Women who have the time, energy, money and decision-making skills to live, love, and leave any situation without restriction.
In the episode we chat about how to make decisions about the resources we have, how our feelings can change how we make those moves and defining what we want to do for ourselves, rather than making decisions on what others have told us.
Find Rachelle:
The Fun Money Guide: https://www.rachellesiebke.com/money-guide-optin
Instagram: https://www.instagram.com/rachellesiebke.moneycoach/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Improving the Everyday with Lea Durante
1h 0m · PublishedLea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations. Lea guides individual clients in her signature coaching work “The Integration Experience” and tailors impactful stress reduction & wellness programs for corporate teams. As a co-host of the From Your Center podcast, she shares resources, tools, and inspiration weekly. This is one of those episodes where we talk about marketing more indirectly, but because the nervous system has such an impact on our whole body, how we feel and on our life, it impacts how we show up in our marketing. Lea and I talk about how our nervous system operates when it’s out of sync what we can do about it both in the small moments and the short term and how those efforts compound to helping us find that regulation. In business, and in some parts of marketing, we talk about consistency, but that doesn’t mean that every day is the same, or that we do things equally. We can ride the wave and show up somewhat consistently, and regularly, and those efforts compound over time. Find Lea online: https://www.instagram.com/lea.durante.np/ https://www.linkedin.com/in/lea-durante-np/ Take Lea’s quiz: https://www.leadurante.com/quiz Resources mentioned: https://www.amazon.com/Before-You-Know-Unconscious-Reasons/dp/1501101218 Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach. Find me online: Work with me: https://www.honeypotdigital.com/work-with-me Podcast: https://www.honeypotdigital.com/podcast More content: https://www.honeypotdigital.com/blog Instagram: https://www.instagram.com/honeypotdigital Pinterest: https://www.pinterest.nz/honeypotdigital/_created LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 TikTok: https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageFour Routes for Profit Growth
12m · PublishedWe’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column.
Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their customers’ average spend, increasing the number of times they buy from you and by increasing the number of customers (of the type you want).
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Curiosity in Content with Emily Aborn
52m · PublishedEmily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.
I wanted to chat to Emily about how business owners can both get more curious in creating their own content, but also think about their audience’s curiosity too.
So many business owners I work with speak about hitting a wall when it comes to creating content, and it takes a lot of time for them to figure out what works for them, either finding their writing or speaking style, finding a format, or having to figure out the tech issues. It intrigues me how curiosity can help them figure that out sooner, or at least to simplify taking that first step.
Find Emily online:
https://emilyaborn.com
www.instagram.com/emilyaborn
www.linkedin.com/in/emilyaborn
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageUnderstanding Self-Respect with Dr Katherine Iscoe
51m · PublishedDr Katherine Iscoe is a keynote speaker, author, board member, former CEO of a dual-listed public company, academic mentor and summa cum laude graduate with multiple scholarships and awards.
Despite these achievements and perceived public success, Katherine’s mental health was teetering on collapse. This led to her research into self-respect, particularly for people pleasing high achievers. The Self-Respect Revolution is all about changing the relationship that we have with ourselves to enable us to change our relationship with the world around us.
I hope that this episode can help you better understand self-respect, the research Katherine has been able to do, but also to see how you can make changes in your marketing, in your business and in your personal life to be even more proud of your choices and actions, so you feel more comfortable sharing your work with the world.
Find Katherine online:
https://www.drkatherine.com
https://www.instagram.com/drkatherineiscoe/
https://www.linkedin.com/in/drkatherineiscoe/
https://www.youtube.com/drkatherineiscoe
https://www.tiktok.com/@drkatherineiscoe
https://www.facebook.com/drkatherineiscoe
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageRouting your marketing action plan
11m · PublishedAt the start of any new year or quarter, we all love to make a plan or make decisions on how we’re going to do our marketing, but making it actionable and sustainable is how you’ll actually make real progress. A marketing action plan is different to a strategy or an approach, because it’s the specific actions you plan to take in the near future.
What does YOUR marketing need?
Check out this episode to better understand the marketing and sales funnel https://www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageSetting my focus and phrase of the year for 2024
6m · PublishedAt the start of every year, I like to set a bit of a focus. I also do this monthly most of the time, but the year is more an overarching one. I’m not totally one for resolutions, but I love to think about where I want to be in a year, then what’s actually achievable and make a goal from there. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach. Find me online: Work with me: https://www.honeypotdigital.com/work-with-me Podcast: https://www.honeypotdigital.com/podcast More content: https://www.honeypotdigital.com/blog Instagram: https://www.instagram.com/honeypotdigital Pinterest: https://www.pinterest.nz/honeypotdigital/_created LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 TikTok: https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageSeason 4 Starts Monday
1m · PublishedI'm excited to announce the podcast will be coming to you weekly for 2024! On guest episodes we chat about either how they found their approach or letting you know all about their niche marketing expertise. Solo episodes break down parts of marketing, aspects of approaches you might like to consider or reflect on, and the tools I use for my own marketing, and with my clients.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Wrap Up: 2023 in review
13m · PublishedLet's review the year that was. I share the highs and lows, and what I changed this year in my business and in personal life.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
Plotting the Course: Navigating new marketing hires
18m · PublishedWorking with people isn’t just about hiring the right person. You still need to manage the project and collaborate to get the most out of your investment. Just because something is a project, doesn’t just mean you should just get it ticked off and done. You’ve invested in your business and you should get what you’ve paid for, and yes we want to enjoy working with people, but the people pleasing needs to be dialled in right.
This is the third and final episode in a series about hiring and managing your marketing hires. Outsourcing of marketing isn’t always super simple, but these episodes are here to give you a starting point to get you maybe halfway through figuring out how to make this work for you. This episode is particularly around managing those hires. I talk a little about the basics of delegating tasks, gaining trust on both sides, but also ways to empower and grow the relationship even further, and how to adapt the role over time.
Contributions by:https://alisonhoenes.com/
https://mkwcreative.co/
https://www.aurorainteriorslv.com/
Links mentioned:
https://notion.so/
https://basecamp.com/
https://trello.com/
https://honeypotdigital.com/podcast/jolinda-anderson
https://www.tango.us/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/messageDigital Hive Podcast has 91 episodes in total of non- explicit content. Total playtime is 39:58:51. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 8th, 2024 04:41.
