Why blend in when you were made to dominate?

 What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding.

Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand consultation style has been praised time and time again, while her unwavering commitment to her clients is unparalleled.

In this episode of The Event Gems Podcast, Kiana shares tips on:

💎 Sticking to your core content pillars to avoid market confusion

💎 The #1 tactic to ALWAYS stand out from the crowd

💎 Tips for winning and building your brand's authority through events.

Resources:

About Our Guest:

Kiana D. Powell is a trusted Brand Consultant and owner of Forward PR, a full-service branding agency specializing in helping women entrepreneurs in health and wellness, hospitality and tourism, and special events industries increase their brand exposure and confidently position themselves as experts.

Website: forwardpublicrelations.com

Instagram: @_kiana.pr

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

I am opening up the vault with an oldie but goodie originally recorded in 2021.

As service providers, we are consistently on the hunt for innovative ways to connect with our tribe. We need each interaction, both online and in-person, to act as brand amplification for our services.

We are able to amplify when we inform, educate and connect with our target audience. But to do this effectively, we need to understand the psychology behind creating an amazing experience.

On this episode of The Event Gems Podcast, I sit down with Victoria Matey Matey Events, a business events consultancy firm. She is also the author of ‘10 Principles of Strategic Event Planning’, a speaker, and a course creator.

As a multi-faceted business owner, Victoria knows a thing or two on building connections through the power of events.

Before you schedule your next webinar, host another virtual workshop, or deliver another course or program, you’ll want to tune in as Victoria, and I share how to apply psychology and behavioral science to create memorable, engaging experiences.

This episode touches on:

1. Connecting with your audience both online and in-person
2. Applying psychology and behavioral science findings to create engaging experiences
3. The psychology of pricing and improving your ROI ethically!

Connect With Victoria Matey:

Website: https://matey.events

Promo link: http://eventpsychology.thinkific.com/

Social: https://www.linkedin.com/in/victoriamatey/

Apps and Tools Mentioned In This Episode:

Forest Accountability App

Fabulous in an accountability tool

Read: The Economy of Experience

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

We are opening up the vault to an oldie but goodie episode recorded in 2021.

All in favor of planning a profitable virtual summit that can build your influence, raise your revenue, and transform your clients' lives--click that play button RIGHT now! --Because it's all here, on The Event Gems Podcast, with Krista Miller!

Many service providers are their industry's "best-kept secret" because they think they lack a large social media following or don't know how to get in front of the right audience.

But that changes TODAY.

By the end of this episode, you will get to know Krista Miller, founder of Summit In A Box, and learn how this small business owner can help you plan a profitable summit that checks all the boxes.

With Krista Miller's Summit In A Box method, she provides entrepreneurs with the strategy and resources they need to build their audience and inject some cash into their business through the power of a virtual summit.

So, if you're ready to take your business up a notch and turn your ideas into reality through online summits that transform people's lives - then look no further!

Connect With Krista Miller, Virtual Summit Strategist

Grab Your Summit In A Box Roadmap

Connect With Krista Miller On Social: https://www.instagram.com/summitinabox/

Watch the episode on YouTube

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

Grab your earbuds🎧 because this episode of The Event Gems Podcast is about turning your magic into #impact and #income!

Joining us on The Event Gems Podcast is Powerhouse International Speaker, Best-Selling Author, and Award-Winning Lawyer Ashley Nicole Kirkwood @theashleynicoleshow

In this episode, Ashley and I discuss:
💎Reframing the way we think about sales
💎The #1 thing you should be focusing on in your business
💎The steps you need to become a sought-after speaker

If you struggle to find the right marketing approach to get noticed by potential clients, or you feel overwhelmed with all the options available, you don't want to miss these gems on your journey to becoming an in-demand speaker that can sell from any stage.

So, tune in, take notes, and get ready to level up your business with the help of Ashley Nicole Kirkwood on The Event Gems Podcast

Resources:

About Our Guest:

Ashley Kirkwood is an international speaker, best-selling author, and award-winning lawyer. She has helped doctors, lawyers, entrepreneurs, consultants, therapists, and D.E.I. experts package and position their expertise to land large corporate and collegiate speaking contracts using her proprietary P.A.I.D. Methodology®️. 

Website:
http://www.ashleynicolekirkwood.com
Social Media https://www.facebook.com/Speak-Your-Way-To-Cash-109384657251567 https://www.linkedin.com/in/ashleynkirkwood/
https://www.instagram.com/theashleynicoleshow/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

"Hosting an event is stressful, but it doesn't have to be—discover 5 self-care tips for event hosts to help you stay calm and in control!"

This episode emphasized the importance of taking care of yourself while hosting an event and reframing how we think about self-love. By building a strong foundation for ourselves, we can better manage the stress that comes with hosting an event. This includes setting intentions, taking breaks, listening to our internal dialogue, expressing gratitude, and celebrating successes.

In this episode, you will learn the following:
1. What is the discipline of self-love and how can it help you become a successful event host?
2. How can having a strong foundation help you when hosting your events?
3. How can affirmations and an attitude of gratitude help you make the optimal choices for yourself and your events? 

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

Is it possible to host an event leading to money in the bank, meeting sales goals, and having dozens of lives changed? Once you hear this episode with Dr. Shanna Scott, the CEO of Shanna Scott PR & Events, you will believe it's possible!

Dr. Shanna is the founder of Shanna Scott PR & Events, a luxury event planning company known for helping entrepreneurs, coaches, and corporate, and government entities unlock events' power. Her events have helped her clients convert attendees into clients and close six and seven figures in a matter of days.

In this episode of Event Gems, Dr. Shanna and I discuss:
• How to successfully map out an event strategy that will drive profits
• Tips for maximizing your event sales and ROI
• The biggest challenge she feels event producers have
• How to create a memorable experience for attendees
_________________________________
Resources:

About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with https://www.instagram.com/thediamondbutterfly/
Planning An Event? Schedule Your Consultation Here

About Our Guest
Dr. Shanna Scott PR & Events is an award-winning event and sales management firm that produces turnkey luxury corporate events for entrepreneurs, coaches, corporate entities, governments, and businesses. 

https://www.facebook.com/shannascottevents/ 
https://www.instagram.com/shannascottevents/
https://www.shannascott.com/

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

Planning an event for 2023 and beyond? 

Tune in for a breakdown of different types of events that can grow your business. In this episode I talk about:

• Appreciation or Client Events
• Launch events 
• Seminars and workshops
• Conferences
• Virtual events & Summits
• Webinars
• Retreats

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

As we approach the new year, also known as the "new year -new me" season, it's time to ensure that our revenue-generating activities get the attention they deserve.

Contrary to popular belief, not all goals are created equal when setting goals. Some goals deserve to take center stage (i.e., become your primary focus), while others act as your background singers (i.e., necessary but not crucial to the show). By understanding the significance of each goal you set in your business, you can prioritize your efforts and maximize your results.

Have you sat down to determine what you'll focus on in 2023 in your Business? 

In this episode of The Event Gems Podcast, I sit down with Tonya Harrison, Business Operations Expert, and CEO of Cignal Partners, to discuss how to set and crush your professional goals. 

Tonya is walks us through her signature Precision Planning Process, which includes:

• Defining your objectives 
• Setting SMART goals
• Leveraging the right resources
• Tracking the right metrics in your Service Based Business

About Our Guest

Tonya D. Harrison is the founder of Cignal Partners, a firm that supports small and micro businesses to improve operations and team performance with efficient systems and solutions.

 Schedule a planning consult call at cignalpartners.com/plan

Connect with Tonya via Linkedin

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

Welcome to season 3 of the Event Gems Podcast where coaches, consultants and speakers learn how to produce profitable and impactful events.

An impactful and profitable is attendee centric. In this episode, learn why the experience matters before, during and after an event.

Follow on Instagram @eventgems
Follow on Instagram @thediamondbutterfly
_____________
About the host

Natasha Wright is a Certified Meeting & Event Manager (CMP) and the founder of The Diamond Butterfly Agency (TDB).  TDB is full-service event production & management boutique agency that provides in-person, virtual and hybrid event experiences for:

• Associations 
• Government agencies
• Established Business Owners 

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here

In this episode of the Event Gems Podcast,  my guest is Vicky Matey. She is a host of a Shot of Truth Podcast and creator of ideas, thoughts, content.

Today we will dive into the topic, Building Multicultural Events and Inclusive Communities. 

• How to Build Inclusive Communities
• How to Advocate for Multicultural Event at an Institution
• Finding the Courage to Stay on the Path with Your Goal or Mission

Vicky is a 28-year-old creator that's hoping to be a 70-year-old creator someday. She  daydreamed in her early 20s through Business school trying to understand her role in the world as a first-generation queer, undocumented woman. Currently, she is the host of a Shot of Truth Podcast--a podcast created for undocumented people and those affected by border imperialism.

Resources:

Shot of Truth Podcast  https://shotoftruthpodcast.com/

Don’t forget to subscribe, share, and review if the information was helpful.

Follow on Instagram
instagram.com/shotoftruthpodcast
instagram.com/eventgems

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.

Connect with The Diamond Butterfly Agency

Follow Event Gems on Instagram

Planning An Event? Schedule Your Consultation Here