Find Your Magic

Breaking up (with problematic clients) is hard to do! In this episode, my guest – the delightful copywriter Brittany McBean – chats with me about the mental health toll needy or problematic clients can take on freelancers and service providers.

We're ALSO chatting about how she uses airtight contracts and a buttoned-up client onboarding system to make sure everyone's boundaries are respected and the best possible work is delivered.

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people. Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7 figure launches and funnels through clear messaging and ethical marketing practices. She'll talk just to hear herself talk, but you'll get the least nonsense out of her if you want to talk about ethical marketing, launch strategy, her journey with infertility & mental health, and open adoption. She believes in the Oxford comma and will fight you on it.

CONNECT WITH BRITTANY https://brittanymcbean.com/resources/ https://www.instagram.com/brittanylmcbean/

CONNECT WITH KELSEY http://www.kelseyformost.com https://www.instagram.com/kelsey.writes/

Breaking up (with problematic clients) is hard to do! In this episode, my guest – the delightful copywriter Brittany McBean – chats with me about the mental health toll needy or problematic clients can take on freelancers and service providers.

We're ALSO chatting about how she uses airtight contracts and a buttoned-up client onboarding system to make sure everyone's boundaries are respected and the best possible work is delivered.

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people. Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7 figure launches and funnels through clear messaging and ethical marketing practices. She'll talk just to hear herself talk, but you'll get the least nonsense out of her if you want to talk about ethical marketing, launch strategy, her journey with infertility & mental health, and open adoption. She believes in the Oxford comma and will fight you on it.

CONNECT WITH BRITTANY https://brittanymcbean.com/resources/ https://www.instagram.com/brittanylmcbean/

CONNECT WITH KELSEY http://www.kelseyformost.com https://www.instagram.com/kelsey.writes/

This is probably the most tender, authentic conversation we've had on the pod to date about mental health. Content advisory; Cee and I talk about difficult topics, dark nights of the soul, depression, and more. I REALLY hope you stay but if you need to skip this one to take care of yourself, we understand.

One of the most difficult things creative entrepreneurs face is JUDGEMENT; judegement we receive from others, from our social systems, from strangers on the internet...but perhaps, most difficultly, from OURSELVES.

In this episode, Cee and I talk about the bravery it takes to forge your own path, bet on yourself, and listen to intuition when you think you need help.

This is a kind, safe space- if you're feeling like you need emotional support, please don't hesitate to seek professional help, and also to seek support from this community. We've built a wonderful corner of the internet, Magic Makers. I'm stupid grateful for you.

ABOUT CHRISTINA "CEE" TOPACIO:

Christina Topacio is a highly accomplished queer Filipino / Irish American entrepreneur, community builder, and connector who has made significant contributions to the business, marketing, and social media worlds.

As the founder and CEO of JIG+SAW, a leading creative agency based in Los Angeles, Christina has helped countless founders launch their businesses and special projects through strategic guidance and creative solutions.

With over fifteen years of experience in the marketing industry, Christina is a recognized expert in activation and events production, content production and digital marketing. She has worked with an impressive array of clients across diverse industries, including fashion, lifestyle, and beauty, and has consistently delivered outstanding results.

As an early adopter of social media, Christina has been a content creator and influencer since 2008, building a committed and loyal audience that follows her journey in building businesses, navigating mental health, and self-discovery. Her platform promotes self-acceptance, self-love, and empowerment, and has earned her recognition in numerous publications, including Forbes, Refinery29, and Allure.

Beyond her professional achievements, Christina is also a dedicated philanthropist and advocate for social justice, leveraging her platform to raise awareness and funds for critical causes, such as mental health, racial justice, and LGBTQ+ rights. Christina's remarkable accomplishments, unwavering dedication, and tireless efforts have established her as a true trailblazer and leader in her field.

CONNECT WITH CEE:

https://www.instagram.com/christinadeetopacio/

https://www.ateamyouneed.com/

CONNECT WITH KELSEY:

https://www.instagram.com/kelsey.writes

This is probably the most tender, authentic conversation we've had on the pod to date about mental health. Content advisory; Cee and I talk about difficult topics, dark nights of the soul, depression, and more. I REALLY hope you stay but if you need to skip this one to take care of yourself, we understand.

One of the most difficult things creative entrepreneurs face is JUDGEMENT; judegement we receive from others, from our social systems, from strangers on the internet...but perhaps, most difficultly, from OURSELVES.

In this episode, Cee and I talk about the bravery it takes to forge your own path, bet on yourself, and listen to intuition when you think you need help.

This is a kind, safe space- if you're feeling like you need emotional support, please don't hesitate to seek professional help, and also to seek support from this community. We've built a wonderful corner of the internet, Magic Makers. I'm stupid grateful for you.

ABOUT CHRISTINA "CEE" TOPACIO:

Christina Topacio is a highly accomplished queer Filipino / Irish American entrepreneur, community builder, and connector who has made significant contributions to the business, marketing, and social media worlds.

As the founder and CEO of JIG+SAW, a leading creative agency based in Los Angeles, Christina has helped countless founders launch their businesses and special projects through strategic guidance and creative solutions.

With over fifteen years of experience in the marketing industry, Christina is a recognized expert in activation and events production, content production and digital marketing. She has worked with an impressive array of clients across diverse industries, including fashion, lifestyle, and beauty, and has consistently delivered outstanding results.

As an early adopter of social media, Christina has been a content creator and influencer since 2008, building a committed and loyal audience that follows her journey in building businesses, navigating mental health, and self-discovery. Her platform promotes self-acceptance, self-love, and empowerment, and has earned her recognition in numerous publications, including Forbes, Refinery29, and Allure.

Beyond her professional achievements, Christina is also a dedicated philanthropist and advocate for social justice, leveraging her platform to raise awareness and funds for critical causes, such as mental health, racial justice, and LGBTQ+ rights. Christina's remarkable accomplishments, unwavering dedication, and tireless efforts have established her as a true trailblazer and leader in her field.

CONNECT WITH CEE:

https://www.instagram.com/christinadeetopacio/

https://www.ateamyouneed.com/

CONNECT WITH KELSEY:

https://www.instagram.com/kelsey.writes

ONE OF MY FAVORITE CONVERSATIONS TO DATE ON THIS PODCAST...You do NOT have to be a mom to get tons out of this conversation with FairPlay facilitator, Dr. Veronica Eyo... Dr. Veronica Eyo is an LCSW in Los Angeles who specializes in working with mothers, new and seasoned, in navigating the challenges of parenthood. While she has worked with clients throughout different stages of life, Dr. Veronica transitioned her practice to working with mothers – specifically mothers of color – after she became a mom and noticing a lack of representation in therapists during her personal healing journey. Dr. Eyo is a certified Fair Play facilitator and actively implements it into her work with clients on creating more equity in their relationships to allow space for their professional and personal goals. CONNECT WITH DR. VERONICA: https://www.drveronicalcsw.com/ https://www.instagram.com/drveronicaeyo/ CONNECT WITH KELSEY: http://www.kelseyformost.com http://www.instagram.com/kelsey.writes

ONE OF MY FAVORITE CONVERSATIONS TO DATE ON THIS PODCAST...You do NOT have to be a mom to get tons out of this conversation with FairPlay facilitator, Dr. Veronica Eyo... Dr. Veronica Eyo is an LCSW in Los Angeles who specializes in working with mothers, new and seasoned, in navigating the challenges of parenthood. While she has worked with clients throughout different stages of life, Dr. Veronica transitioned her practice to working with mothers – specifically mothers of color – after she became a mom and noticing a lack of representation in therapists during her personal healing journey. Dr. Eyo is a certified Fair Play facilitator and actively implements it into her work with clients on creating more equity in their relationships to allow space for their professional and personal goals. CONNECT WITH DR. VERONICA: https://www.drveronicalcsw.com/ https://www.instagram.com/drveronicaeyo/ CONNECT WITH KELSEY: http://www.kelseyformost.com http://www.instagram.com/kelsey.writes

Betsy "Bets" O'Brien cold DM'ed me months ago asking for advice on how to start her podcast. We met up for a blind friend date at a local coffee shop, and at the time, all she had was an idea...

Cut to 6 months later, Bets has consistently recorded and shared her podcast The Bets Life, growing a loyal listener base and talking about everything that affects Millenial women; from fashion to polycystic ovary syndrome (we both have it!).

In this conversation, we're talking about how to build a personal brand that is authentic to you while still being "professional," how to stop judging yourself when you're a beginner, and how to have the confidence you need to turn your ideas into a reality.

Betsy's blog "The Bets Life" (along with links to her social and podcast) can be found and followed at: https://thebetslife.com/

As always, you can find me at http://www.kelseyformost.com

or on Instagram at: http://www.instagram.com/kelsey.writes

Betsy "Bets" O'Brien cold DM'ed me months ago asking for advice on how to start her podcast. We met up for a blind friend date at a local coffee shop, and at the time, all she had was an idea...

Cut to 6 months later, Bets has consistently recorded and shared her podcast The Bets Life, growing a loyal listener base and talking about everything that affects Millenial women; from fashion to polycystic ovary syndrome (we both have it!).

In this conversation, we're talking about how to build a personal brand that is authentic to you while still being "professional," how to stop judging yourself when you're a beginner, and how to have the confidence you need to turn your ideas into a reality.

Betsy's blog "The Bets Life" (along with links to her social and podcast) can be found and followed at: https://thebetslife.com/

As always, you can find me at http://www.kelseyformost.com

or on Instagram at: http://www.instagram.com/kelsey.writes

I met Alecia a few years ago when we were both speaking at a summit for women in business. I immediately felt like we were friends, appreciating that she was a badass entrepreneur who also had a spiritual side. Here's the thing; I absolutely KNOW in my bones that the energy we put into the world is the energy we get back. And yet I absolutely do NOT agree with coaches who say "just change your mindset and make more money". Like...no. I've been seeing SO MUCH of this "mindset" speak around the internet that I asked Alecia to come on the pod today to tell us what a mindset actually IS, how we can pay better attention to our thoughts, and how we can start incorporating our thoughts with our bodies to create a more fulfilling daily life. Her official bio: Alecia St. Germain is a Certified Immunity to Change Coach, Soul Purpose Oracle, and founder of The Conscious Edge – a leadership and personal development company focused on empowering female entrepreneurs to leverage their time and expertise efficiently to build multiple-six and seven-figure businesses. After training more than 10,000 entrepreneurs, Alecia knows that strategies and tactics are only a small part of creating wealth and happiness. Merging methodologies of modern science and ancient wisdom, she helps her clients uncover and transform their unconscious beliefs, while creating alignment between mind, body, and soul. Nothing lights her up more than seeing her clients confidently shatter their income ceilings, reclaim their time, and step boldly into their roles as leaders. Connect with Alecia: www. consciousedge.com/magic-freebie Connect with Kelsey: kelseyformost.com instagram.com/kelsey.writes

I met Alecia a few years ago when we were both speaking at a summit for women in business. I immediately felt like we were friends, appreciating that she was a badass entrepreneur who also had a spiritual side. Here's the thing; I absolutely KNOW in my bones that the energy we put into the world is the energy we get back. And yet I absolutely do NOT agree with coaches who say "just change your mindset and make more money". Like...no. I've been seeing SO MUCH of this "mindset" speak around the internet that I asked Alecia to come on the pod today to tell us what a mindset actually IS, how we can pay better attention to our thoughts, and how we can start incorporating our thoughts with our bodies to create a more fulfilling daily life. Her official bio: Alecia St. Germain is a Certified Immunity to Change Coach, Soul Purpose Oracle, and founder of The Conscious Edge – a leadership and personal development company focused on empowering female entrepreneurs to leverage their time and expertise efficiently to build multiple-six and seven-figure businesses. After training more than 10,000 entrepreneurs, Alecia knows that strategies and tactics are only a small part of creating wealth and happiness. Merging methodologies of modern science and ancient wisdom, she helps her clients uncover and transform their unconscious beliefs, while creating alignment between mind, body, and soul. Nothing lights her up more than seeing her clients confidently shatter their income ceilings, reclaim their time, and step boldly into their roles as leaders. Connect with Alecia: www. consciousedge.com/magic-freebie Connect with Kelsey: kelseyformost.com instagram.com/kelsey.writes