Content is for Closers

Highlights from the conversation:

• What CVO means and does (3:34)
• The importance of experience (6:11)
• Having a 30-year perspective (9:01)
• Building digital service (10:44)
• Digital-first impressions (13:06)
• Growth contributors (16:37)
• Team building habits (20:21)
• External influences on internal creativity (24:19)
• Being tech-wise in the media industry (28:15)

Links & Resources:

• The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game
• Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf
• Grayscale: https://grayscale.whiteboard.is/
• Center for Humane Technology: https://www.humanetech.com/
• WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039
• The Social Dilemma: https://www.humanetech.com/the-social-dilemma
• Youth Toolkit: https://www.humanetech.com/youth
• Praxis Labs: https://praxislabs.co/
• The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X
• A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X
• The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to 

https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Raising $40 million (5:01)
• Goals bigger and deeper than money (7:32)
• How a podcast started it all (10:48)
• Ruben’s process for relevant and organic content (16:29)
• Balancing CEO and content creator (20:50)
• What’s on the horizon (24:32)

Links & Resources:

• Wanting by Luke Sturgis
• Ruben’s Twitter Spaces
• Breaking Into Startups
• Ruben’s appearance on Running In Public
• Take the step to break into tech

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights in this episode include: 

* (3:38) Heard Hot Takes

* (6:46) Have You Heard

* (10:20) How Sonny went from acquired to acquirer 

* (16:17) Using content to connect with investors and customers

* (29:12) Doing annual planning that actually works

* (37:54) Specific steps to building a 10 year plan

Links & Resources: 

• Follow Sonny on Twitter
• Grey
• Rock Returns
• Principles.design
• Travels with Charley by John Steinbeck
• Steinbeck’s journal during Grapes of Wrath

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Show notes:

* (2:32) Heard Hot Takes

* (6:23) Have You Heard

* (9:20) Tim’s journey from publishing books to search marketing

* (13:12) What “SEO” done well looks like

* (21:10) Making content that will rank for Google’s algorithm

* (28:12) Selecting a CMS platform that will fit your growth goals

Links & Resources: 

• Follow Tim on Twitter
• Tip Top SM
• App Sumo
• Content Snacks

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

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Show notes:

* (3:32) Heard Hot Takes?

* (7:12) Have You Heard

* (12:20) Growing to $200m annual recurring revenue

* (17:12) What kind of people you should hire to build a world-class demand gen team

* (22:53) How working as a music producer vaulted Gaetano’s marketing career

* (31:32) Creating B2B content designed to be consumed rather than solely intellectual

* (33:21) What has Gaetano excited for the next few years in the demand gen space

Links & Resources: 

• Follow Gaetano on Twitter
• Gaetano's music industry blog
• Roast My Homepage
• Aura
• Traction

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Topics in this conversation include: 

* (4:32) Have you Heard?

* (8:23) Why Cribl is a $200m business

* (12:20) How to use content in highly technical sales

* (16:12) Tracking attribution in long sales cycles

* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)

* (26:32) How to spend $150k on content marketing

Links & Resources: 

• Follow Bradley on Twitter
• Cribl.io
• 9 to 5 Mac
• Falling (novel)

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.