Content is for Closers
by Heard PodcastsWelcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
Episodes
Ep. 29 - How to Build a Niche Content Platform from Scratch with Timothy Dooner
34m · PublishedHighlights from the conversation:
- Becoming the barstool of freight and logistics (8:32)
- Why truck drivers are overlooked in the content world (11:56)
- The operational steps of validating a new content platform (14:27)
- How hiring has been going (17:03)
- How Dooner got into such a unique career (21:05)
- What drew Dooner to podcasting (25:10)
- From 10 episodes to the Director of Marketing (26:32)
- What’s got us excited about podcasting (32:26)
Keep up with Dooner:
- Twitter: https://twitter.com/TimothyDooner
- LinkedIn: https://www.linkedin.com/in/timothydooner/
- What the Truck and other podcasts: https://www.freightwaves.com/podcasts
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 28 - Using Content for Good with Ramona Ortega
40m · PublishedHighlights from the conversation:
- Ramona’s background and career (7:24)
- The story of My Money Future (11:36)
- How Ramona transitioned into a tech platform (21:09)
- Concerns about moving to Web3 (26:55)
- Moving from content to product (34:22)
- On the horizon (38:03)
Keep up with Ramona:
- Twitter: https://twitter.com/dinero_diva
- Instagram: https://www.instagram.com/mymoneymyfuture/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to
https://getheard.substack.com/
and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 27 - Live From the Mid-America Trucking Show! The Future of the Driver Experience
35m · PublishedHighlights from the conversation:
- MATS and why we were there (1:50)
- The gap between truckers and technology (6:04)
- Problems we observed: mistrust, siloed solutions, short term thinking (12:11)
- Solutions (18:11)
- The trip’s great mystery (31:07)
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 26 - 3 Steps to Building a Lucrative Side Project You’ll Love in 2022 with Steph Smith
38m · PublishedHighlights from the conversation:
- Dealing with internet fame (7:11)
- How to pick which projects are worth pursuing (11:47)
- The value of learning how to code (18:35)
- How Steph produces the volume of projects she does while being employed (24:10)
- The content trends Steph is most excited about right now (32:07)
Keep up with Steph:
- Twitter: https://twitter.com/stephsmithio
- LinkedIn: https://www.linkedin.com/in/stephaniesmith93/
- Steph’s Site: https://stephsmith.io/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 25 - Building a Blue-Collar Business on Twitter with Bryant Suellentrop
29m · PublishedHighlights from the conversation:
- About Sully and his sweaty startups (7:27)
- Content creation’s role in Sully’s startups (9:47)
- Leveraging relationships (11:33)
- How Sully started a cleaning company (13:04)
- Dealing with negativity (16:00)
- Building support through virtual assistants (19:25)
- From 0 to two successful startups (24:05)
- Starting Elevate and Delegate (26:03)
Keep up with Sully:
- Twitter: https://twitter.com/SullyBusiness
- Elevate and Delegate: https://www.elevateanddelegate.com/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 24 - The Long-Term Benefits of Daily Content Creation with Henry Belcaster
39m · PublishedHighlights from the conversation:
- How Henry got started (5:07)
- From a podcast to a company (9:43)
- Attention discrimination & squatter marketing (20:55)
- The birth of Clipt (23:59)
- Recruiting for Clipt (27:01)
- Benefits of daily content creation (31:12)
- What’s on the horizon for content (35:25)
- The value of a co-founder (36:13)
Keep up with Henry:
- YouTube: https://www.youtube.com/channel/UCFN6lQpfY8XIRdhv9G-f4bg
- Portfolio: https://www.henrybelcaster.com/
- The Smart Nonsense pod: https://www.smartnonsense.com/
- Clipt: https://www.clipt.co/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 23 - The Future of Entertainment Marketing with Marco Marandiz
33m · PublishedHighlights from the conversation:
- Marco’s career journey (4:11)
- The character traits behind perseverance (11:47)
- Working with celebrities (16:35)
- Drop Party: product or service? (20:42)
- Speaking to the masses versus a niche audience (25:27)
- The future of experiential marketing (28:10)
Keep up with Marco:
- Twitter: https://twitter.com/allthingsmarco
- LinkedIn: https://www.linkedin.com/in/marcomarandiz/
- Drop Party: https://drop.party/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 22 - How to Guarantee Success Through Content Creation with Justin Gordon
27m · PublishedHighlights from the conversation:
- Justin’s content creation journey (5:24)
- Self-teaching content essentials (9:21)
- The “serendipity engine” (11:41)
- Advice for those just starting out (15:22)
- Impact in content (18:55)
- Content creation toolkit (20:56)
- Twitter spaces (22:52)
Links & Resources:
- The Against Malaria Foundation
- Justin’s interview with Rob Mather
- Notion
- Hypefury
Keep up with Justin:
- Twitter: https://twitter.com/justingordon212
- LinkedIn: https://www.linkedin.com/in/justincharlesgordon/
- Just Go Grind podcast: https://www.justgogrind.com/
- The Vitalize Podcast: https://www.thevitalizepodcast.com/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall
33m · PublishedHighlights from the conversation:
- About Topknot (4:34)
- How teaching shaped content strategy (6:22)
- Infusing company philosophy into the structure (11:05)
- Rethinking advice-giving (13:16)
- Using the social media platforms that work best for you (20:39)
- Not limiting future growth by past behaviors (26:12)
- 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)
Links & Resources:
- Claire’s appearance on Running In Public
- Claire’s interview with Kultura
- Our interview with Ruben Harris
- Our interview with Nicole Warshauer
- The Topknot blog
- Claire’s conversations with Elpha
- Glossier’s Top Shelfie
- OwnTrail
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Ep. 20 - How to Build a Successful Newsletter with Ethan Brooks
45m · PublishedHighlights from the conversation:
- The day-to-day for a writer at HubSpot (6:36)
- Newsletters at the highest level (10:40)
- Three ways to monetize a newsletter (14:05)
- Engagement relative to audience size (19:49)
- How to make money in the creator space (25:51)
- Content creators who have successfully monetized their work (30:16)
- How Ethan got into his career (34:06)
- 2022 content trends: magazines (36:12), SMS marketing (42:06)
Links & Resources:
- Fly Magazine: https://www.flyingmag.com/
- NerdWallet: https://www.nerdwallet.com/?trk=nw_gn_5.0
- The Motley Fool: https://www.fool.com/
- Rakuten: https://www.rakuten.com/
- ShareASale: https://www.shareasale.com/info/
- Agora publishing: https://theagora.com/
- Fly Magazine Podcast: https://www.flyingmag.com/ilafft-podcast/
- Irresistible Mail: https://www.irresistiblemail.com/
- Text Request: https://www.textrequest.com/
Keep up with Ethan:
- Twitter @damn_Ethan: https://twitter.com/damn_ethan
- Trends: https://trends.co/
- The Hustle: https://thehustle.co/home/
* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855
* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com
* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.
Content is for Closers has 188 episodes in total of non- explicit content. Total playtime is 74:06:25. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 18th, 2024 09:41.