Content is for Closers

Highlights from the conversation:

• Defining “growth” (5:57)
• Mistakes to avoid when it comes to selling (14:47)
• Why forecasting is important and how to do it (24:59)
• New content trends and ideas (32:04)

Keep up with Mike:

• Catalyst Sale: https://catalystsale.com/
• Find My Catalyst: https://catalystsale.mykajabi.com/
• LinkedIn: https://www.linkedin.com/in/mikesimmons

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Tristen’s experience working at HEARD (2:39)
• Entering the workforce as a remote employee (4:54)
• Why Tristen’s relocating to Hawaii (6:40)
• Preparing for remote work (8:29)

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• How CrossingBroad came about (2:44)
• Selling CrossingBroad to Excel Media (11:53)
• About Monetize Media (17:55)
• How to 5x your revenue without ads (21:07)
• Content trend: products (28:36)

Keep up with Kyle Scott:

• CrossingBroad: https://www.crossingbroad.com/
• Monetized Media: https://monetized.media/
• Monetized Twitter: https://twitter.com/monetizemediahq
• Kyle’s Twitter: https://twitter.com/kylescottl

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Ben’s background and career journey (9:56)
• Why operators can benefit from book writing (16:47)
• How to write a book (19:03)
• One book, to commercial outcomes (22:07)
• How Damn Gravity helps authors find success (25:14)
• About Great Founders Write (29:28)
• Thinking through the success rate of books (31:49)
• Content trends (34:17)

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• How Ben’s podcast came to be (8:31)
• Using Notion to take notes (11:18)
• Scripting a podcast episode (14:52)
• The future of Ben’s podcast (19:00)
• The best outcomes of content creation (21:08)
• Content trends (28:00)

Links & Resources:

• Content Is for Closers YouTube Channel

Keep up with Ben:

• How to Take Over the World podcast: https://www.httotw.com/
• Twitter: https://twitter.com/BenWilsonTweets

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Favorite fiction reads (8:25)
• Rachel’s career journey (10:51)
• Working at Morning Brew (15:40)
• Growing an audience-driven newsletter (18:05)
• Publishing content (21:56)
• A recent content series brainstorm (22:37)
• Exciting content trend (33:39)

Links & Resources:

• No One Is Talking About This
• A Little Life
• Tydo Tables

Keep up with Rachel:

• Twitter: https://twitter.com/rachelcantor_
• Website: https://www.rachelmaecantor.com/

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Generating your own interest and hype (11:30)
• The founding of SalesFlare (19:01)
• Flipping slow conversation to sales (24:32)
• Why SalesFlare is a helpful sales and marketing tool (31:22)
• Building a product that organizes all things sales (35:45)

Links & Resources:

• SalesFlare: https://salesflare.com/
• Jeroen’s Twitter: https://twitter.com/JeroenCorthout

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Heather’s background and career journey (8:09)
• Leadership as action (12:29)
• Platforming diverse voices (15:47)
• Learning to lean into what makes you different (21:20)
• How to encourage diverse conversation (29:08)
• A shift in the consumer demographic (33:14)

Keep up with Heather:

• Twitter: https://twitter.com/heatherjbrunner
• Work for WP Engine: https://wpengine.careers/
• WP Engine: https://wpengine.com/

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• Keith Hernandez: baseball, Seinfeld, or content creator? (8:03)
• Keith’s background and career journey (10:06)
• Creating content with a full-time job (18:23)
• Launch Angle: name and mission (20:49)
• Determining if you should have a branded content studio (23:30)
• Advising content creators about Web3 (29:22)
• The best part of content creation (34:30)
• Becoming a content creator professor turned practitioner (36:43)
• The evolution of audio (41:42)

Keep up with Keith:

• Twitter

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Highlights from the conversation:

• What Landon’s been up to since we last talked (9:12)
• Making it to the top 10 of all podcasts (11:23)
• Twitter spaces and Clubhouse (12:27)
• inTheir20s update (15:53)
• How to have a two-way connection (20:31)
• Debunking podcasting as white noise (25:18)

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.