Creative Juice

Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start?

In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing tools, e-commerce platforms, funnel builders, and automation tools and learn why "music" specific tools often don't measure up to broader digital marketing solutions!

Don't let the lack of the right tools hold back your fan base growth and revenue! This episode provides a roundup of the digital marketing tech that we use day in and day out for marketing for artists and bands of all kinds!

DISCOVER:

1. What Essential Marketing Tools Every Artist Should Have

2. Why Broad Digital Marketing Solutions Outperform "Music" Specific Tools

3. How Email Marketing and SMS Marketing Should Differ in Your Strategy

4. What Real Value Automation Brings Artists and Common Misunderstandings

5. Examples of Simple and Complex Automation

6. PLUS: An Inside Look at the IndieCRM!

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!

In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!

Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!

DISCOVER:

1. The "Do Not Pass Go" Moment in Music Marketing

2. Why Content Fails and How to Diagnose It

3. What Steps to Take if Your Music Needs Work

4. How To Gather and Analyze Feedback For Your Music

5. When To Look Critically At Your Music

6. How To Refine Your Songwriting, Production, and Mixing Processes

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience...

In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable customer experiences, and the pros and cons of print-on-demand, the different types of merch deals, and much more!

If you're looking to make your merch operations great, the insights from Seamus on this episode will give you a dive deep into merch from design and product to fulfillment, bonuses, and beyond!

DISCOVER:

1. How Seamus Built Down Right Merch After Time On The Road

2. What Artists Miss About Merch and Fulfillment

3. How To Create Amazing Customer Experiences

4. What Pros and Cons Exist For Print On Demand Merch

5. How To Understand Different Types of Merch Deals

6. What You Can Learn Merch Operations of Artists Like ICP, Taylor Swift, KISS, Misfits, and More

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Learn More About Down Right Merch

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years...

In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music!

If future tech, monetization, NFTs, and the metaverse catch your interest or baffle you, this episode is a helpful primer on the basics of web3 and predictions of its future in music!

DISCOVER:

1. What Is Web3 and How Does Blockchain Technology Play A Role In The Internet

2. Why Blockchain Became Attractive to the Music Industry

3. The REAL Reason Web3 is a Hot Topic in Music

4. How Web3 Has Changed Over Market Cycles

5. What The Future of Music NFTs Looks Like

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

A Crash Course in Web3 and Music

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...

In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!

If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!

DISCOVER:

1. How Paid Advertising Does NOT Kill Organic Traction

2. Building Fan Engagement Systems to Avoid Self-Sabotage

3. How To Gain Attention Without Labeling Yourself or Your Genre

4. What You Can Learn from Influencers Like Grant Cardone and Other Industries

5. How To Write Better Hooks

6. How to Smash Online Trolls Romantically

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...

So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!

Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!

DISCOVER:

1. The Current State of Music Distribution in 2024

2. How Distribution Became a Commoditized Service

3. How Too Lost Stands Out In The Industry (and How To Get Involved)

4. What Opportunities Artists Miss When Working With Distributors

5. How Artists Can Adapt Their Mindset To Succeed

6. What Advice Dame Passes On To Artist Managers Today

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Too Lost

Keep Up With Dame on Instagram

Launching a Digital Event and Offer with Dame Ritter

EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...

In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!

If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!

DISCOVER:

1. How LaRussell Created His Own Market Through Unique Offers

2. What Artists Like RJ Thompson and Laura Kidd Do To Make The Charts

3. How Greywind Mastered Their Marketing Hooks for Content

4. Why Artists Need To Release Music Early and Often

5. How Dropping The Barometer for Production Sets Up Audience Growth

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers...

So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at why providing value FIRST is the key to success!

If you're looking to take your first steps at monetization in your music career, this episode will be your guide to taking your fan relationships to the next level!

DISCOVER:

1. How a Free+S&H Funnel Works for Artists

2. Why Giving Value Will Help You Succeed as an Artist

3. The Math and Metrics Behind the Funnel

4. How To Turn Warm Fans into Customers for the First Time

5. What Traffic Sources To Use for Your Funnel

6. How to Price Your Products and Create Upsells

RESOURCES:

Learn To Build A Free+S&H Funnel Inside IndiePRO

How Indie Artists Are Getting PAID to Grow a Fan Base

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already...

In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes for each step of a music marketing funnel. and how to set your goals for your music career!

If the concept of a marketing funnel in your music career is still a bit fuzzy or overwhelming, this episode is packed with tips to help you effectively build and manage your own music marketing funnel, based on what you're already doing!

DISCOVER:

1. Why Funnels are More Than Just Software or Tactics

2. The 3 Fundamental Steps of Any Marketing Funnel

3. What Campaigns and Processes Fit in a Music Marketing Funnel

4. How To Define Goals for Each Stage of Your Funnel

5. Why It's Critical To Get Your Hooks Right First

6. How NOT to Retain Your Fans

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Getting Everything You Can Out Of All You Got by Jay Abraham

Andrew Schulz

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day?

In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists.

Don't let the term 'branding' intimidate you any longer. Let this episode be your guide on how to effectively apply branding to advance your music career!

DISCOVER:

1. What a Brand Is and What It's Not

2. Misconceptions About Branding in the Music Industry

3. What Elements Make Up An Artist Brand

4. How To Build A Mission and Vision Statement for Your Music Business

5. When to Focus on Branding Activities

6. PLUS: Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!

RESOURCES:

Learn Artist Branding and Music Marketing Strategies Inside IndiePRO

Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!