Creative Juice

Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it?

In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like performing live!

Whether you consider yourself a social media machine or you're reluctant to share your first video, this episode will be a breath of fresh air to help you grow online in a way that feels sustainable!

DISCOVER:

1. How To Think About Social Media Like A Live Performance

2. Why Social Media Feels Like A Hassle As You Age

3. Why Brute Force Hustle Doesn't Work For Most Artists

4. How To Find Your Incentive For Your Artist Online Presence

5. What To Say And Do To Hook Your Fans With Your Social Posts

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

EP300: Lessons Learned From Over 7 Years of Music Marketing

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Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career?

In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when to shift focus from fan growth to retention and value enhancement!

Don't let fan acquisition blind you to other aspects of growing your music business! This episode will give you a well-rounded approach to your music marketing strategy that leads to a sustainable fan base.

DISCOVER:

1. Why Artists Get Stuck in the Fan Growth Phase

2. The Pitfalls of Overemphasis on Fan Acquisition

3. Why Social Media Algorithm Hacks Don't Work

4. When to Focus Less on Fan Growth and More on Fan Retention and Value

5. How and When to Make an Offer - And When NOT To

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole!

In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying.

If you're determined to make 2024 your breakthrough year for your music career, this episode will get you looking toward future trends, inspire you to set ambitious goals, and propel you into the new year.

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

EP214: A Crash Course in Web3 and Music

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market?

In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the record industry, and how big-name artists are similar to drug dealers for public consumption!

If you're looking to navigate the music industry and want a new way to think about the psychology of your fans, this episode will both entertain and enlighten, giving you a path to own your alternative market!

DISCOVER:

1. How the Music Industry Orchestrates Demand

2. A Crash Course In The Economics of the Music Industry

3. What Artists Don't Understand About Markets and Sales

4. What Similarities Exist Between Big Artists and Drug Dealers

5. Why Artists Got Screwed in the Wild West of the Record Industry

6. How To Understand Supply and Demand of Music vs Drugs

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing!

In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7 years, email marketing, and more!

Whether you've been listening to Creative Juice since day one or this is your very first episode, we'll be sharing the lessons that have shaped our approach and recommendations that will help you take your music marketing to the next level!

DISCOVER:

1. What Led Us To High Ticket Offers For Artists

2. When Our Beliefs About Cold Traffic Music Sales Were Broken

3. Why Email Marketing Continues To Be A High ROI Channel

4. How To Craft Copy That Gets Fans' Attention

5. What Has Changed About Organic Social Media Since We Started The Podcast

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO!

Is Making A Music Video Actually Worth It?

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...

In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!

Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!

DISCOVER:

1. Why the Music Industry Slows Down During the Holidays

2. How B2C and B2B Business Operates in the Music Industry

3. The Advantages and Drawbacks of Releasing Music During the Holidays

4. What Sales Offers to Run in December for Maximum Impact

5. How To Prep To Make 2024 Your Best Music Career Year Yet

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Dan Martell

EP297: How To Kick Start A Fan Base with Content

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Join Us In The Indepreneur Discord Server!

If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...

In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.

Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!

DISCOVER:

1. How to Audit Your Ecosystem and Marketing for Growth Opportunities

2. Why Artists Focus on the WRONG Things In Their Businesses

3. What Types of Free and Paid Offers to Consider For Your Fans

4. How To Create and Ascend Customers Through E-commerce

5. What Steps To Take To Build A Repeatable Process for Year-Round Growth

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

How To Build Irresistible Offers For Your Fans

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...

In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!

If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!

DISCOVER:

1. How to Research and Model Content on TikTok and Instagram Reels

2. How to Produce and Edit Video for Maximum Engagement

3. Why You Should Build a 3-Month Organic Social Strategy Based on Your Best Results

4. How To Pair Your Music Releases with Content

5. When and How to Widen Your Reach with Paid Ads

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Listen To IndieAward Winner, Katie Dwyer!

The Complete Guide To Music Marketing in 2023

Dominating Your First Year As An Artist w/ SOMEKIDPUNK

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Join Us In The Indepreneur Discord Server!

When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...

So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.

If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!

DISCOVER:

1. Why Understanding Metrics and Getting Results Can Be Challenging for Artists

2. When To Monitor, Optimize, and Kill Your Ads for Best Results

3. How to Set Up a Two-Campaign System That Can Generate and Entertain New Fans Today

4. The Difference Between Testing and Stability Campaigns in Advertising

5. What Meta's Learning Phase Means for Your Music Ads

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Listen To IndieAward Winner, Circuline!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same...

In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights, the collapse of Spotify, and what the evolving landscape of live music might look like by 2033!

If you want to stay ahead of the curve and glimpse into the future of the music industry, don't miss out on this episode that's packed with our predictions!

DISCOVER:

1. How AI Is Set To Disrupt The Music Industry In The Next 10 Years

2. What The Future Holds For Music And Intellectual Property Rights

3. Where The Metaverse Fits Into The Future Of The Music Industry

4. How Sync Licensing Is Set To Evolve Over The Next Decade

5. Why Spotify And Similar Platforms Might Be On The Brink Of Collapse

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Listen To IndieAward Winner, Alice Di Micele!

Descript

EP181: The Shifting Role of Artists in Society and Culture

EP214: A Crash Course in Web3 and Music

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!