Growth Mapping Podcast

Today we’re going to talk about how to get your product, service, or brand in front of the journalists, editors, contributors and publishers who will cover your story, create content about you, and get your name out there. If you have nothing new happening or you’re a brand-new business, how can you get PR? That’s the topic of today’s discussion. Some of the highlights of the show include: ●‌ 1:45: How to create a pillar piece of content, whether that’s 10x content or something else that’s epic. You want to create value and show people how you’re changing the world. ● 2:50: Why you don’t have to necessarily talk about your own business or product and what you should do instead. ● 3:45: Why you should not create a press release but instead create a press kit. ● 6:15: A plan that will help you know who are the right people to contact. ● 9:50: How to go from having a list of the right people to getting yourself in front of them without spending a lot of money and without being annoying. ● 11:50: Tips on leveraging the power of social media and networking platforms.

Today we’re talking about SEO for e-commerce and what you can do to optimize your e-commerce site. There are a lot of big challenges and tons of competition when you are trying to market an e-commerce store. Sujan and Aaron will be sharing their best tips, so you won’t want to miss it! Some of the highlights of the show include: ● 1:45: The differences between an e-commerce site and a regular website and how to deal with those differences by focusing on the right pages. ● 3:20: The importance of good, old-fashioned internal linking. ● 4:30: The number one mistake people make when creating their e-commerce sites. ● 8:20: The top factor on getting a site to rank well and how to bring that factor to your site. ● 10:00: Thoughts on optimizing for mobile-friendliness to increase clicks. ● 11:45: Tips on using rich snippets and various plugins to provide additional information about your products. ● 12:50: Recommended platforms to use for your e-commerce site.