HighLevel Spotlight Sessions

Mike is the CEO of Digital Marketing Lab and is a serial entrepreneur who has founded several successful 7-figure businesses in tech services, agency services, publishing, and ecommerce. 

In this episode Mike talks about:  

💥 Why lack of clarity costs your agency in sales 

💥 Why you want customers not clients if you want to build a lifestyle business you can sell 

💥 Understanding scalability and how to build "Productized Services" that scale 

💥 The two things potential buyers of your agency will want to know

Cat Howell started her own advertising agency out of Auckland NZ back in 2015 and has since gone on to launch the Facebook Ad Hacks Facebook group, Digital Distillery and The Academy, which that helps agency owners automate their way to 7-figures.

 In this episode, Cat talks about:

💥Why Facebook Groups are like an email list on steroids 

💥The key to creating effective nurture content & Cat's sequence timing hack 

💥How Cat can hook you up with a free intern 

💥Why Cat flew 7 strangers to NZ for 8 weeks to learn from her 

💥Cat's journey into eCommerce with her new vagina spray

Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms currently doing over $1M/month in revenue. 

In this episode, Mike talks about:

💥How to fall in love with sales 

💥Poaching Lebron's vs. hiring job-seekers 

💥Why the word 'try' has been banned from Mike's agency 

💥How to be able to afford to pay Account Managers 2-4x more than you are now 

💥Why most agencies build their businesses around their worst clients instead of their best

Nik Robbins is a co-founder of BeTop Local, which has been delivering results for medical practices since 2015 and has generated over $7M in revenue since then. Nik is also the creator of the Krusader Nation, through which he teaches people how to become executors. 

 In this episode, Nik covers: 

🔥Everything is your fault as an agency owner and why that's a great thing   

🔥How to close 3-5 clients per month  

🔥How to build authority with your clients and make them understand they NEED you  

🔥Nik's secret to keeping clients for an extra 1-2 months

In this episode we chat with Zachary Williams and Justin Oglesby, both marketing agency owners who combined forces to start Conversionly.io in an attempt to solve one of the biggest challenges in the industry - whitelabeled phone & text lead followup. 

🔥 Understanding the KEY step in turning a lead into a conversion that you HAVE to implement with each of your clients  

🔥 The anatomy of a perfect lead callback call script   

🔥 The importance of having long-term nurture campaigns in place

Listen to Christine Seale from Seale Digital and Nerd Level discuss leaving her six-figure salary to start her agency and what she’s learned along the way.  

🔥 Ditching corporate burn-out to pursue a better lifestyle in digital marketing 

🔥 Growing an agency to 10k/month in two years then doing it a second time around in one month 

🔥 Scaling your onboarding with HighLevel and Christine’s favorite e-contract tool  

🔥 Bonus Tip - How to find more potential affiliates

This Spotlight Session with Alex Schlinsky of Prospecting On Demand is 🍌s as far as the amount of value Alex shares.

 We cover:  

🔥 “The Ultimate Value Ladder” - how to create a value ladder for your agency so you have something to sell to every type of prospect  

🔥 “The One Call Close” - how to create a framework that closes lead prospects in one call. The same framework Alex used to sell over $1 million in coaching services in 2019 

🔥 “Perfect Prospecting” - Direct & Nurture prospecting and how/when they work 

In this episode, we chat with Josh Nelson, founder of Plumbing & HVAC SEO, a 7-figure digital marketing agency on the Inc. 5000 List doing over $4m in annual revenue. Josh also created the 7-Figure Agency that teaches marketers how to grow a business that does over a million in sales.  

🔥How to get a list of business owners within the niche you’re targeting 

🔥How to build your first package offering 

🔥How to go from selling leads to selling conversions 

🔥Increase conversion of inbound calls with this simple automation 

Listen to Robb Bailey talk about how he rebounded from a “7-Figure Failure Agency” and built a niche-specific agency that generated over $2.2 Million in service revenue in just 22 months. 

🔥 Robb’s thoughts on why you need to niche

🔥 How to generate client success with zero ad spend with Reactivation Campaigns 

🔥 Robb’s EXACT first reactivation sms copy

🔥 How to create client success even if you’re new to running ads

Learn about why Joe decided to shut down his original agency to launch a niche-based agency that broke $100k in monthly recurring revenue in just four months!  

🔥 Why it's critical to niche

 🔥 How Virtual Assistants can change your business

 🔥 How Joe’s company is launching Ad Campaigns + HighLevel setups in 82 minutes, start to finish