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27:51

Keeping it Business

by Adam

The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast

Copyright: Adam

Episodes

Our Future Workforce Panel Discussion: Why Business Should Engage With Schools & Colleges

40m · Published 31 Oct 13:07

Our Future Workforce - why business should engage with Schools & Colleges

We all know how important good careers advice is but why should it be left to careers leaders to deliver it? What value can business bring by actively engaging with their local Schools and Colleges.

We bring together a diverse panel to discuss why you should get involved, how to get involved and the benefits it will bring to our future workforce.

Info and Links

New Way Growth – Growing Businesses On A Greater Scale

🎯 Business Strategy - Vision to Action Matrix

🎯 Scale-Up Growth Programmes

🎯 Digital Marketing

🎯 Pay Per Click Ads

🎯 Search Engine Optimisation

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting

🎯 Business Mentoring

🎯 Online Courses & Masterclasses

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://bit.ly/nwgytube

Think Bigger | Act Faster | Grow Smarter

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

5 Steps in Preparing for a Downturn in the Economy

6m · Published 02 Oct 17:50

The economy is in flux, and you're nervous about how it will affect you. The good news is that there are steps you can take to prepare for a downturn.

In this episode I discuss are 5 steps in preparing for a downturn in the economy:

  • Evaluate your Operating Expenses and Cut Unnecessary Costs
  • Evaluate your Personal Expenses.
  • Pulse Differently, Shift your Planning Frequency.
  • Check your Mindset.
  • Align Your Offers to Maslow’s Hierarchy of Needs.

Info and Links

New Way Growth - Your Success Is Our Business

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

Think Bigger | Act Faster | Grow Smarter

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Creating Short Videos for Business

6m · Published 12 Sep 13:12

Creating short videos for small businesses is a great way to market your products or services and keep customers informed of the happenings within your company. It doesn’t take much to get Started!

Key Takeaways:

  • Don't worry about fancy equipment.
  • Don't be scared to do it on your own.
  • Do think about sound quality.
  • Don't feel like you need a script.
  • Do focus on the most important information.
  • Do rewatch your videos occasionally to see how they could be improved.

Info and Links

New Way Growth

Your Success Is Our Business - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

The Biggest Mistake Leaders Make When It Comes to Execution

4m · Published 05 Sep 12:26

The main reason most Visions never materialise is because there's no focus or discipline on execution. I see it all the time when business leaders create some new initiative that is supposed to be their "game changer", or their "big breakthrough", only to have it die a slow miserable death because no one has any idea what they are supposed to do. Or they have some vague idea but no real plan. So, nothing really happens.

Key Takeaways:

  • Accountability and Discipline
  • Creating Traction
  • Entrepreneur versus Corporate

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Adapt or Die: The Purpose of Strategy in a Changing World

6m · Published 22 Aug 13:03

It's easy to feel like you're making the right decisions when you're feeling comfortable. But when you're looking at your business in the face of change, strategy is all about embracing uncertainty, risk, and discomfortβ€”and if you want an effective strategy, you need all three of those things.

If we can learn to embrace these feelings instead of running from them, we can create bold, innovative strategies that lead us towards our goals as business owners and organisations. The only way to do that is by being uncomfortable and exploring different optionsβ€”not by trying to minimise those feelings typically supported by detailed spreadsheets that project costs and revenue far into the future.

Key Topic Areas:

  • Creative Thinking
  • Balanced Action
  • Flexibility
  • Experimentation
  • Adaption

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Sam Jackman – Female Entrepreneur, Creative Freelancer and Director of Boost Innovations - Feel Good Breast Forms in Cancer Support

47m · Published 15 Aug 10:43

Sam Jackman – Female Entrepreneur, Creative Freelancer and Director of Boost Innovations talks to the β€˜Keeping it Business’ podcast about her journey, both personal and business.

Sam is brilliant to be around, her energy rubs off on you, she’s passionate, caring, disrupts the norm, and loves making a positive impact in bettering the environment and other people’s life’s.

Co-Founder of Boost Innovations a breast form design revolution started by listening to the experiences of women who had treatment for breast cancer.

Key Talking Points:-

  • Boost Innovations: Feel Good Breast Forms in Support of Breast Cancer Treatment
  • Freelancing: Making an Impact
  • Routes to Funding
  • The Chicken Fillet
  • The Backstory of Boost – Sam’s Mother
  • Autoimmune Condition
  • F*** You! I Am Going To Do It!
  • Learning from the Young
  • Self-Build House and the Learning Journey
  • Book – The More You Tell I Can’t, The More I Know That I Can
  • The Ripple Effect is What Matters

Website: https://wewearboost.com/

Facebook: https://www.facebook.com/wewearboost

Twitter: https://twitter.com/wewearboost

Instagram: https://www.instagram.com/wewearboost/

Sam Jackman LinkedIn: https://www.linkedin.com/in/samantha-jackman-6b935193/

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

6 Tips for Increasing Your Email Subscribers

5m · Published 08 Aug 12:08

Building your email list is arguably the best thing you can do to grow your audience, connect with your followers, and earn repeat customers.Β 

By building an email list of people who are interested in what you have to say and what you have to sell, you'll be able to connect with your audience on a deeper level than ever before. You'll also be able to build trust among your buyers through consistent communication, which will help them feel comfortable buying from you again.

Key Takeaways:

  1. Offer Valuable Content FREE for Signing Up.
  2. Create a Newsletter
  3. Build a Landing Page on Your Website
  4. Include a Link in your Social Media Profiles
  5. Create your Audience by Building Lead Magnets.
  6. Host an Event

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Fire Your Excuses & Start Taking Action

4m · Published 01 Aug 12:03

On this episode, I'm going to be talking about creating accountability, responsibility, and discipline.

This is a common problem and the area of greatest weakness from my experience for entrepreneurs, business owners, and companies - the inability to create accountability, responsibility, and discipline.

Taking action!

The main reason most Visions never materialise is because there's no focus or discipline on execution.

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Kamran Farooq - From 25 years in Engineering to Freelance Copywriting

1h 6m · Published 25 Jul 11:21

Kam is a copywriter with a 25 year history in manufacturing. His knowledge and way with words have helped many companies improve operational capabilities by articulating their amazing products and services to manufacturing organisations who want to improve their bottom line.

After a successful career in engineering, pre-sales, sales, and marketing roles he decided to set up his own copywriting business - Chilli Copy. Combining Kam's love of reading and writing, and his experience in manufacturing automation, he now enjoys the best of both worlds.

Key Takeaways:-

  • Growing up in Edinburgh
  • Engineering to Copywriting
  • Psychology of Sales Copy - Email Marketing
  • The Experience of Travel
  • Cultural Differences, Exploratory Nature
  • Engineering vs Sales vs Purchasing - The Conflict
  • Just Ask
  • Chilli Copy
  • Meditation

"It's all about using the right words that impact the reader at an emotional level. It's amazing how much selling potential is unleashed through well thought out wording."

You can get in touch with Kam as follows:

Website: www.chillicopy.com

LinkedIn: https://www.linkedin.com/in/kamfarooq

Tel: +44 (0)7790 881582

e-mail: [email protected]

Info: https://linktr.ee/KamranFarooq

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

4 Areas for Social Media Success

5m · Published 11 Jul 13:32

4 Areas for Social Media Success - latest 'Keeping it Business' podcast episode

People are using social media to connect with others and to find information, not to be marketed at en masse. If you want your business to succeed on social media, you need to focus on providing valuable information that people can use in their day-to-day lives.

If you do this well, you'll gain interest in both your products and yourself as an online authority/credible business. This can help lead to lots of great things, like more followers or even customers!

Key Takeaways

- Social Media Listening

- Social Authority

- Social Networking

- Social Selling

Info and Links

New Way Growth - Think Bigger | Act Faster | Grow Smarter

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/newwaygrowth

FOLLOW | https://twitter.com/AdamPayneFInsLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Keeping it Business has 150 episodes in total of non- explicit content. Total playtime is 69:39:17. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 31st, 2024 20:11.

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