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Keeping it Business

by Adam

The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast

Copyright: Adam

Episodes

Be Transparent, Bad Marketing ***Rant Alert***

3m · Published 25 Apr 14:33

I came across this product on social media while I was browsing, and I was immediately drawn to the price. It seemed like such a good offer that I couldn't help but want to find out more. The thing is, when I started looking at the actual product and it's comparing it to the other leading products in the same field, it actually felt quite misleading.

I understand that marketing can be tricky, but it's important that you let people know what you're offering as clearly as possible so they don't feel mislead. I was excited about this product because of what it promised me as a customer, but when I looked into it deeper, it wasn't what it was saying, particularly on it's price comparison.

That's why I think you should always do your research before buying anything online β€” This was bad marketing my opinion, this why you should always do your due diligence when making purchase.

Little update, I mention the lifetime cost and then it goes up to $97, just to clarify that was $97/month

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

New Lead Generation Features - LinkedIn and GBP (Google Business Profile)

16m · Published 18 Apr 11:31

New Lead Generation Features - LinkedIn and GBP (Google Business Profile)

New Way Growth team discuss an overview of #UKManufacturing Online Optimisation findings as well as...

1) New Lead Generation Form on your LinkedIn Business page
2) Google Business Messages on your Google Business Profile
3) How you can automate the GBP Messaging Service

If you need support in Building, Growing and Scaling your business then please do get in contact with us [email protected] or grab a 15 min meeting at bit.ly/nwgdiary

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

The Reason Why Every Business Needs A Strategy (Even Smaller Ones)

2m · Published 11 Apr 11:50

I get asked so many times "why do businesses need a strategy?", especially smaller businesses. There's seems to be a view that the smaller the business the less strategy planning they have to do.

Logical in a sense. Big Misconception!

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

The Reason Why Every Business Needs A Strategy (Even Smaller Ones)

2m · Published 11 Apr 11:50

I get asked so many times "why do businesses need a strategy?", especially smaller businesses. There's seems to be a view that the smaller the business the less strategy planning they have to do.

Logical in a sense. Big Misconception!

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

SEO Tips For Manufacturing And Businesses - Q&A

20m · Published 04 Apr 14:31

Welcome to the Keeping it Business podcast, in this episode we discuss everything from SEO basics to how to plan your future as a content marketing machine. We're joined by our lead SEO specialist, Jim Fletcher, so let's get started!

We're going to be covering a few of the questions that have been submitted

What is the benefit of using descriptive URLs?

Can you give us some tips on content optimization?

Does Google struggle with SEO from a redirect to their main site co.uk (or vice versa), can it hurt your SEO?

What is best practice for blogs? For example, should I extract blogs from my GMB and use them on my website instead, or vice-versa?

What is best practice for your page title?

Finally, do keywords need to be italicized or bolded in order for them to work properly?

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Automating the Customer Value Journey

16m · Published 27 Mar 13:37

Welcome to the Keeping It Business, your business and marketing podcast with a focus on strategy and results.

In this episode we'll be discussing Automation of the Customer Value Journey, and advanced Automation with AI and Chat.Β 

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

The 3Ms of Marketing

4m · Published 21 Mar 10:57

I'm sure you've heard the 3Ms of marketing before β€” Marketing, Messaging, and Media.

They're the three things described as making up a successful marketing campaign. In fact they’re involved in every good marketing campaign.

Key Points: -

- Market

- Message

- Media

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Growth Planning: Your Business's Roadmap

4m · Published 14 Mar 11:26

Growth planning is an essential business practice that often flies under the radar. We tend to think about growth as something that happens magically, overnight; or by throwing cash at a problem; or with a simple stroke of genius.

Growth planning is about envisioning your business's future and then creating a plan to launch your brand into that future.

Key Takeaways

  • Planning for Growth
  • Cash
  • Forecasting

Info and Links

New Way Growth - Build | Grow | Scale

Build - We help established businesses create a solid foundation for growth and success. We work on building out business plans, identifying ways to improve customer acquisition, and establishing the company's brand identity.

Grow - We work with businesses that are looking to grow and scale up. We work on refining the value proposition, taking advantage of new market opportunities, increasing sales and customer satisfaction, and optimising processes to maximise efficiency.

Scale - For businesses looking to scale and take advantage of a growing market opportunity, we're here to support you with our expertise in creating go-to-market strategies, customer acquisition tactics, streamlining processes, and creating scalable systems.

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and AI

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Digital Marketing for Business - A World Without Cookies

20m · Published 06 Mar 15:14

We're taking on two topics in this episode of New Way Growth. First, we're talking about cookies, and noβ€”not the chocolate chip kind.

As consumers, we all know what cookies are, but many don't know that cookies aren't just used to store your login credentials. Cookies are used to track your web activity, and they've been a foundation of digital marketing since the dawn of the internet.

However, due to privacy concerns, Google has decided to remove third-party cookies, restricting the use of them by advertisers. As a result, if you've always used cookies for your digital marketing strategy, you could be in for a rude awakening when they disappear not too long from now.

So what do you do? We'll talk about it in this episode.

We're also discussing Google's Page Experience Signals update and how it's going to affect your website's rankings. The new update is focused on user experience and aims to give sites with high-quality content an advantage over those with more spammy content that may not be well-received by users.

We'll discuss what you can do to make sure your site is ready for these changes.

Info and Links

New Way Growth - Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.Β 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://anchor.fm/keepingitbusiness/message

Digital Marketing for Business - A World Without Cookies

20m · Published 06 Mar 15:14

We're taking on two topics in this episode of New Way Growth. First, we're talking about cookies, and noβ€”not the chocolate chip kind.

As consumers, we all know what cookies are, but many don't know that cookies aren't just used to store your login credentials. Cookies are used to track your web activity, and they've been a foundation of digital marketing since the dawn of the internet.

However, due to privacy concerns, Google has decided to remove third-party cookies, restricting the use of them by advertisers. As a result, if you've always used cookies for your digital marketing strategy, you could be in for a rude awakening when they disappear not too long from now.

So what do you do? We'll talk about it in this episode.

We're also discussing Google's Page Experience Signals update and how it's going to affect your website's rankings. The new update is focused on user experience and aims to give sites with high-quality content an advantage over those with more spammy content that may not be well-received by users.

We'll discuss what you can do to make sure your site is ready for these changes.

Info and Links

New Way Growth - Business Mentoring and Lead Generation Specialists for Entrepreneurs looking for Financial Stability, and Small Businesses looking to Scale and Increase Their Bottom Line.Β 

🎯 Interruption and Intent Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Search Engine Optimisation SEO

🎯 Voice Marketing and Chatbots

🎯 Social Media Management

🎯 Social Media Copywriting Service

🎯 Business Growth Programmes

VISIT | https://www.newwaygrowth.com

CONNECT | https://www.linkedin.com/in/adampaynefinstlm/

JOIN | Access to Exclusive Content, Networking and a great bunch of people. - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

FOLLOW | https://www.facebook.com/AdamPayneFInstLM

SUBSCRIBE | https://bit.ly/nwgytube

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Keeping it Business has 150 episodes in total of non- explicit content. Total playtime is 69:39:17. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 31st, 2024 20:11.

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