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Keeping it Business

by Adam

The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast

Copyright: Adam

Episodes

Master Google's Latest Update: How to Blend AI with the Human Element

4m · Published 07 May 13:09

Explore the most recent Google algorithm modifications in our "Keeping It Business" podcast!

With Google's emphasis now on genuine, human-made content, businesses must rethink their approach to content production.

Uncover the effect of Google's 'Content Authenticity Score' on your online presence and master the art of combining AI technology with a personal touch to elevate your search rankings. In the ever-evolving digital environment, staying at the forefront means focusing on quality and content that resonates on a human level.

Listen in for practical strategies and become part of our community for extended conversations.

#GoogleUpdate #ContentStrategy #HumanCentricContent #SEO #businessgrowth #digitalmarketing #BusinessTips #Marketing #businessstrategy #Strategy #Business #entrepreneurship

Info and Links

New Way Growth – Your Success Is Our Business

Boost Your Businesses Reach and Revenue: No More Headaches From Complex Strategies or Marketing Hurdles

🎯 Small Business Growth Coaching [ https://bit.ly/nwgsbgc ]

🎯 Pathfinder Growth Programme [ https://bit.ly/nwgpgprog ]

🎯 Growth Generator Programme [ https://bit.ly/growgenpro ]

🎯 Pay Per Click Ads (Google, YouTube) [ https://bit.ly/nwggamee ]

🎯 Search Engine Optimisation SEO [ https://bit.ly/nwgseop ]

🎯 Online Courses & Masterclasses [ https://bit.ly/nwgddloads ]

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

Google algorithm update, Content authenticity score explained, AI-generated vs human content, Improving SEO with human touch, Mastering E-A-T in content strategy, Small business online visibility tips, Boosting website rank with quality content, SEO for AI content creators, Adapting to Google’s authenticity demands, Creating engaging, valuable website content, How googles algorithm works, important change to SEO, new google algorithm update,

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Boost Conversion Rates Without Losing Your Target Audience

7m · Published 01 Apr 13:30

Welcome to the latest episode of "Keeping It Business" podcast, spotlighting the powerful marketing tool of market segmentation. This episode uncovers how this strategic approach can revolutionise your brand messaging and connect you with your consumers. As we delve into the five crucial categories of market segmentation - demographic, geographic, psychographic, behavioural, and firmographic -, you will learn how to tap into the core attributes of your customer base.

Key Insights:

Uncover the power of Demographic Segmentation, focusing on crafting personalised marketing tactics related to age, gender, occupation, etc.

Get a glimpse of Geographic Segmentation, that helps you custom tailor your messages based on the distinctive climates, cultures, and consumer behaviours.

Dig deeper into Psychographic Segmentation that aligns your brand with customer's values, lifestyles, and attitudes.

Get a masterclass on Behavioural Segmentation, learn how to decode customer interaction patterns and utilise data to anticipate future purchasing tendencies.

Unearth the nuances of Firmographic Segmentation in the realm of B2B, adjusting your offerings to cater various organisational demands.

Highly recommended to check out: How to Reach Your Ideal Customers Without Costly Marketing Errors.

Stay Updated: To receive more insights like this, click on the subscribe button and hit the bell icon. Join our vibrant marketing community for more practical tips, insightful tricks, and effective strategies.

New Way Growth - Your Success Is Our Business

We help UK Business Boost Their Reach and Revenue covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Zeroing in on Your Target Audience: Strategies to Dodge Costly Marketing Blunders

16m · Published 05 Mar 15:50

Welcome to our podcast, where we'll decode a prevalent misstep that numerous businesses commit neglecting to consider their target customers when launching their products. On our platform, New Way Growth, we advocate that recognising your perfect customer or 'buyer persona' holds the potential to escalate your business success. In this episode, we explore the significance of identifying various 'customer avatars' to serve your assorted customer demographic. Whether your business caters to Solopreneurs, Micro businesses, SMEs, or Big Corporations, understanding their distinct needs is vital. Listen in as we illustrate how to adeptly achieve this.

We demystify various elements of digital marketing including content marketing, paid promotions, product development, copywriting, and email marketing. Unveiling the key aspect that binds them all: discerning your buyer persona. It's comparably essential as having a Swiss Army knife in the dynamic field of marketing. We elaborate on critical influencers like your customer's geographic and psychographic details, and the tactics to gain insight into their behaviours, values, ambitions, interests, and lifestyle choices.

We extend our guidance further into evaluating your customers' worries and goals, and the important factors that prompt a purchase. We encourage comprehensive understanding of your target group: What are their concerns and objectives? What level of service and quality do they anticipate? Unravel these inquiries and more with us.

Finally, we introduce you to the '3 M’s' in-depth β€” Market, Message, and Media. We aid you in curating the right message, reaching the appropriate market segment, through the apt media outlet. Access the comprehensive template and guide here - https://bit.ly/nwgbuyper and join us for the power-packed Marketing Power Hour - https://bit.ly/nwgmarph. Gain from our experience at New Way Growth, and embrace our varied yet focused insights to leverage your business progression.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Insights from Seth Godin's - This Is Marketing | Book Summary

4m · Published 13 Feb 13:46

Welcome to our deep-dive into Seth Godin's pivotal book, "This Is Marketing." A personal favourite, the essential read offers an enlightening perspective on contemporary marketing, packed with key principles, strategies, and revelations every marketer or business entrepreneur needs to grasp.

Embark on our journey through the paradigm-shifting notion of pinpointing the "smallest viable market," the evolution of marketing defined by trust and authenticity, and the unique positioning and differentiation crucial for a saturated market. Let us decode the significant strength in storytelling for marketing and ponder over Godin's advocation for compassionate, customer-centric marketing.

Our podcast is a transformational tour through Seth Godin's book, redefining the way we see marketing. Touching upon the focal points of targeting the smallest viable market, building upon permission marketing and authentic relationships, harnessing storytelling, and endorsing empathy in marketing, this expedition promises to reshape your marketing know-how. So, embark on this learning journey, stay curious, stay inspired, and don't forget to like and subscribe!

Explore the pioneering insights that will help you excel in a new era of marketing, crafting meaningful customer connections. So, buckle up for the exhilarating journey towards reimagining your marketing wisdom.

New Way Growth - Your Success Is Our Business

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

101 Powerful Strategies for Business Growth

15m · Published 04 Jan 12:56

Welcome to a comprehensive exploration of 101 potent strategies to spur your business growth! This podcast is an enlightening journey, a voyage starting with enhancing your online presence, fine-tuning your website for SEO, exploiting social media platforms, and the significance of investing in supreme customer service. That's just the tip of the iceberg.

Our narrative delves deeper, discussing strategies involving hosting engaging webinars, the benefits of investing in effective CRM systems, the power of regular networking, promoting customer reviews, and crafting compelling blog content. Our listeners, whether you are a nascent startup looking to scale, a small business aspiring to increase sales, or an established organisation hoping to enhance customer loyalty, will find that these growth strategies are applicable in all situations.

Remember, the most exciting venture of all is the continual journey to business growth, which insists on consistent effort and adaptability. Fear not; we are here with you at each step, leading and guiding.

For a complete map of this journey, you can download our exhaustive list of strategies here - https://bit.ly/nwg101gmlist

Subscribe to our podcast and like our episodes if you find them helpful. Your support contributes significantly to our mission of delivering potent content and supporting entrepreneurs like you in your growth journey. Don't forget to hit the notification button to stay updated on our latest episodes.

We'd love to hear from you. Drop us your inquiries or suggestions in the comments section.

#BusinessGrowth #Entrepreneurship #GrowthStrategies #Business #DigitalMarketing #Strategy

New Way Growth - Your Success Is Our Business

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Climbing to the Top: How SEO Techniques Can Supercharge Your Small Business

5m · Published 04 Dec 14:45

Welcome back to our podcast, where we're dedicated to propelling small businesses to new heights in the digital landscape. In today's episode, we'll be unveiling all the secrets of Search Engine Optimisation (SEO) - an indispensable toolkit that positions your business for unmatched visibility on the world's largest search engine, Google.

This all-inclusive guide simplifies the complex world of SEO into practical takeaways, walking you through the key role of keywords, crafting high-quality content, the importance of on-page SEO, and the often-overlooked element of website speed.

Our journey doesn't end at your website, as we'll also demonstrate how to leverage images and local SEO to further fine-tune your business. Of course, we'll dive into the practical tools available for gauging your website's performance.

We'll navigate through the boundless realm of social media and its indirect role in enhancing your visibility, and discuss how the use of long-tail keywords and guest blogging can grant your business a standout edge. We'll conclude the episode by discussing an oft-ignored facet of SEO - the user experience, coupled with the up-and-coming phenomenon of voice search.

If you're eager to catapult your business to the apex of Google's rankings, this episode is essential listening.

Don't forget to follow our podcast to stay abreast of our newest content, and we'd be grateful if you could rate this episode and leave a comment sharing your experiences implementing these strategies. Be sure to follow us to keep abreast of all our future content. And if you have questions or comments, don't hesitate to drop us a line.

We appreciate you tuning in!

For additional resources,

visit our website [ www.newwaygrowth.com ].

Connect with us on Facebook [ https://www.facebook.com/newwaygrowth ]

LinkedIn [ https://www.linkedin.com/in/adampaynefinstlm/ ]

and Twitter [ https://twitter.com/AdamPayneFInsLM ]

#SEO #LocalSEO #SmallBusiness #GoogleRankings #Keywords #QualityContent #WebsiteSpeed #ImageSEO #OnPageSEO #SocialMedia.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Why a Ninety-Day Milestone Strategy Fuels Business Growth

6m · Published 30 Oct 15:18

Welcome to our podcast designed exclusively for entrepreneurs and small business owners. Join us as we delve into the world of the Ninety-Day Milestone Strategy and discover the six incredible advantages it offers for enhancing your business's growth.

Get ready to embark on a journey towards success by establishing robust objectives, prioritizing the essentials, taking purposeful steps, tracking your advancements, and nurturing responsibility and collaboration!

In this podcast, we'll explore:

1️⃣ Unveiling the potency of a Ninety-Day Milestone Strategy in goal setting. 2️⃣ Understanding the pivotal role of focus within this strategy to keep you on the right track. 3️⃣ Initiating decisive actions and banishing procrastination through this approach. 4️⃣ The significance of measuring progress for refining your business practices. 5️⃣ Building a culture of success by embracing accountability. 6️⃣ Mastering optimal team coordination to drive business growth.

New Way Growth - Your Success Is Our Business

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Pathfinder Growth Programme

🎯 Small Business Growth Coaching

🎯 SEO

🎯 Pay Per Click Ads

🎯 AI and Chatbots

VISIT | https://www.newwaygrowth.com

FACEBOOK | https://www.facebook.com/newwaygrowth

TWITTER | https://twitter.com/AdamPayneFInsLM

INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

YOUTUBE | https://www.youtube.com/@newwaygrowth

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Billionaire Wisdom 20 Time-Tested Lessons for Small Business Success

6m · Published 02 Oct 17:01

Welcome to Keeping It Business Podcast: Billionaire Wisdom 20 Time-Tested Lessons for Small Business Success, In this episode, we dissect the journeys, methodologies, and mindsets of the world's most successful business stalwarts – from household names like Elon Musk, Jeff Bezos, and Richard Branson to the unsung heroes of entrepreneurship.

Gather invaluable insights from 20 key lessons these billionaires have imparted, tailor-made for small business owners ready to make their mark.

Here is a taste of the vital nuggets you will gain:

  • Drawn from the playbook of Silicon Valley pioneers, learn about the power of relentless innovation.
  • Eleanor Roosevelt famously said, "Learn from the mistakes of others. You can't live long enough to make them all yourself." Gather insights on why embracing failure, like Richard Branson, can be your biggest learning asset.
  • Emulate the financial discipline and strategic investment approach of moguls like Mark Cuban.

Before we dive into the rich repertoire of enterprising wisdom, please do like, subscribe, and hit the notification bell to stay updated with our latest content. Your support massively bolsters our channel.

Let's dive into the lessons!

As we navigate through each lesson, remember that the entrepreneurial journey is seldom smooth sailing. However, with the right mindset, dedication, and the knowledge gleaned from these titans, any business venture can overcome obstacles and ultimately flourish.

Please connect and ring the bell πŸ”” to stay updated with all our content on everything related to #Business, #Entrepreneurship, #UKManufacturing, #Marketing, and #strategy. Your journey to success starts here.

Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency

We help UK Business Owners Build Stronger More Profitable Businesses covering...

🎯 Mastering Your Mindset

🎯 Business & Marketing Mastery

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Social Media Management

VISIT | https://www.newwaygrowth.com

JOIN | Business Networking & Support | Business, Marketing & Social Media Mastery FB Community, - click here: https://bit.ly/BGANetwork

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Master Your Time: 9 Powerful Productivity Hacks

6m · Published 03 Sep 15:28

Welcome to "Master Your Time: 9 Powerful Productivity Hacks," a podcast for aspiring entrepreneurs and business owners seeking the secret to harnessing their full potential. In this podcast series, we explore indispensable time management and productivity strategies, sharing actionable insights that will help you optimise your working efficiency and maximise success.

From the essential art of prioritisation to the power of time blocking and the unique Pomodoro Technique, we take an in-depth look at diverse techniques that will supercharge your time management skills. Not only that, but we also disclose how technology can propel your productivity skyward and how the art of delegation can amplify the talents within your team.

Moreover, we quash the myth of multitasking, while revealing the high stakes it brings, and highlight the advantages of full immersion in single tasks. Our penultimate strategy is an exciting exploration of downtime optimisation, turning idle moments into golden opportunities for growth.

To conclude, we delve into the significance of promoting a healthier lifestyle, linking physical and mental well-being to sustained business success. Embrace his journey with us and unleash your true entrepreneurial potential.

Remember, every step you take towards mastering these techniques and hacks brings you closer to your entrepreneurial success. Join us, and let's embark on this voyage to productivity and time mastery together.

Also available on:

Stitcher - http://bit.ly/KiBStitch

Google - http://bit.ly/KiBGoogle

Apple - https://apple.co/3yQ05fc

Spotify - http://bit.ly/KiBspotify

#Business #NewWayGrowth #KiBpodcast #Entrepreneurship #UKManufacturing

New Way Growth - Business Growth and Digital Marketing Services

Your Success Is Our Business - At New Way Growth, our proven methods help you Capitalise on Market Opportunities and Boost Profits for a Healthier Financial Future.

🎯 Mastering Your Mindset

🎯 Business & Marketing Mastery

🎯 Digital Marketing

🎯 Pay Per Click Ads (Google, FB, YouTube)

🎯 Social Media Management

VISIT | https://www.newwaygrowth.com

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

11 Things Highly Productive People Don’t Do!

3m · Published 31 Jul 11:19

Welcome to another educational podcast on our channel, where we serve you the practical and encouraging tips to supercharge your business growth. In this video, we will unravel 11 Things Highly Productive Individuals Never Do. Adopting these powerful tips will not only level up your productivity but also steer you towards unlocking your maximum potential. Step into the world of highly productive individuals and discover their secret habits: 1. They Don't Make Excuses: Highly productive people take full accountability for their actions and never play the blame game. 2. They Don't Chase Perfection: Perfection can be a roadblock to finishing tasks. Embrace progress over perfection and remember, there is always room to improve! 3. They Don't Procrastinate: Discover practical strategies to kick procrastination out of your life and enhance your productivity. 4. They Don't Multitask: Multitasking divides your focus and impacts your productivity. Learn to prioritize and focus for effective results. 5. They Don't Let Fear Hold Them Back: Fear can inhibit growth; learn how productive people leverage fear to spur their personal and professional growth. To uncover the rest of their distinctive habits, listen to the full podcast. Propel your productivity levels by incorporating these behaviours into your daily life. If this content adds value to your journey, don't forget to hit that like button and let us know your thoughts in the comments section. Your feedback fuels our commitment towards creating impactful content. Embrace the knack of learning with us and subscribe to our channel.

Remember, the essence of productivity lies in progress and not perfection. Keep Growing and see you next time! For more resources, Urgent vs Important Matrix – Productivity Tool: Free download [ https://bit.ly/BGAUKEisen ] Not To Do List – Productivity Tool: Free Download [ https://bit.ly/NTDList ] visit our Website [ https://www.newwaygrowth.com ]. Connect with us on Facebook [ https://www.facebook.com/newwaygrowth ], LinkedIn [ https://www.linkedin.com/in/adampayne... ], Twitter [ https://twitter.com/AdamPayneFInsLM ].

--- Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

Keeping it Business has 150 episodes in total of non- explicit content. Total playtime is 69:39:17. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 10th, 2024 18:40.

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